Wix.com (WIX) stock: insider trades, news & valuation
Information Technology · Strong buyingShare price and insider trades
Wix.com insider trading at a glance (Oct 9, 2026): in the past 12 months, 6 insiders bought $182K and 7 sold $3.4M of WIX stock on the open market, including a cluster buy that began Aug 31, 2026.
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WIX insider buying and selling by quarter
Open-market purchases (green, above the line) and sales (red, below), by trade date.
| Quarter | Bought | Purchases | Sold | Sales |
|---|---|---|---|---|
| Q4 2026 | — | 0 | — | 0 |
| Q3 2026 | $186K | 8 | $3.4M | 15 |
Valuation, profit and volume
Pick score 52/100Summary
Over the past 12 months, 6 Wix.com Ltd. insiders reported open-market purchases totaling $182K, while 7 insiders reported sales totaling $3.4M. The most recent cluster buy began on Aug 31, 2026, when 6 insiders bought a combined $182K. 7 of 15 recorded sales were made under pre-scheduled Rule 10b5-1 trading plans, which are usually less informative than discretionary sales.
Insider transactions
Open-market purchases and sales.
| Filed | Insider | Type | Shares | Price | Value | Since | Score |
|---|---|---|---|---|---|---|---|
| Sep 2SEC | Avishai AbrahamiCEO | Sell | 654485,571 held (−0%) | $95.00 | $62K | -19.4% | — |
| Sep 2SEC | Omer ShaiCmo | Sell | 490515,389 held (−0%) | $95.00 | $47K | -19.4% | — |
| Sep 2SEC | Shelly B MeyerChief People Officer | Sell | 479183,010 held (−0%) | $95.00 | $46K | -19.4% | — |
| Sep 2SEC | Lior ShemeshCFO | Sell | 456221,111 held (−0%) | $95.00 | $43K | -19.4% | — |
| Sep 2SEC | Avishai AbrahamiCEO | Buy | 654486,225 held (+0%) | $59.89 | $39K | +27.8% | — |
| Sep 2SEC | Nir ZoharPresident | Sell | 376554,201 held (−0%) | $95.00 | $36K | -19.4% | — |
| Sep 2SEC | Yaniv Even-haimCTO | Sell | 320137,767 held (−0%) | $95.00 | $30K | -19.4% | — |
| Sep 2SEC | Omer ShaiCmo | Buy | 490515,879 held (+0%) | $59.89 | $29K | +27.8% | — |
| Sep 2SEC | Shelly B MeyerChief People Officer | Buy | 479183,489 held (+0%) | $59.89 | $29K | +27.8% | — |
| Sep 2SEC | Lior ShemeshCFO | Buy | 456221,567 held (+0%) | $59.89 | $27K | +27.8% | — |
| Sep 2SEC | Nir ZoharPresident | Sell | 271108,475 held (−0%) | $95.00 | $26K | -19.4% | — |
| Sep 2SEC | Nir ZoharPresident | Buy | 376554,577 held (+0%) | $59.89 | $23K | +27.8% | — |
| Sep 2SEC | Yaniv Even-haimCTO | Buy | 320138,087 held (+0%) | $59.89 | $19K | +27.8% | — |
| Sep 2SEC | Nir ZoharPresident | Buy | 271108,746 held (+0%) | $59.89 | $16K | +27.8% | — |
| Sep 2SEC | Avishai AbrahamiCEO | Sell | 556,317 held (−1%) | $95.00 | $5K | -19.4% | — |
| Sep 2SEC | Avishai AbrahamiCEO | Buy | 556,372 held (+1%) | $59.89 | $3K | +27.8% | — |
| Aug 31SEC | Ron GutlerDirector | Sell Plan | 3,90117,179 held (−19%) | $85.93 | $335K | -10.9% | — |
| Aug 31SEC | Ron GutlerDirector | Sell Plan | 84415,631 held (−5%) | $83.00 | $70K | -7.8% | — |
| Aug 31SEC | Ron GutlerDirector | Sell Plan | 70416,475 held (−4%) | $85.08 | $60K | -10.0% | — |
| Aug 31SEC | Ron GutlerDirector | Sell Plan | 26921,080 held (−1%) | $86.51 | $23K | -11.5% | — |
| Aug 26SEC | Nir ZoharPresident | Sell Plan | 15,283567,944 held (−3%) | $85.92 | $1.3M | -10.9% | — |
| Aug 26SEC | Nir ZoharPresident | Sell Plan | 13,743554,201 held (−2%) | $85.22 | $1.2M | -10.2% | — |
| Aug 26SEC | Nir ZoharPresident | Sell Plan | 974583,227 held (−0%) | $85.28 | $83K | -10.2% | — |
Insiders at Wix.com Ltd.
| Insider | Bought | Sold | Last filing | Score |
|---|---|---|---|---|
| Nir ZoharPresident | $39K | $2.6M | Sep 2, 2026 | — |
| Ron GutlerDirector | — | $488K | Aug 31, 2026 | — |
| Avishai AbrahamiCEO | $42K | $67K | Sep 2, 2026 | — |
| Omer ShaiCmo | $29K | $47K | Sep 2, 2026 | — |
| Shelly B MeyerChief People Officer | $29K | $46K | Sep 2, 2026 | — |
| Lior ShemeshCFO | $27K | $43K | Sep 2, 2026 | — |
| Yaniv Even-haimCTO | $19K | $30K | Sep 2, 2026 | — |
Insider activity at other Information Technology companies
Same sector, ranked by insider buying in the last 90 days.
WIX stock: common questions
Are Wix.com Ltd. insiders buying WIX stock?
In the past 12 months, 6 insiders reported open-market purchases of WIX worth $182K. The latest was CEO Avishai Abrahami bought $39K of WIX at $59.89 — first open-market purchase in our records.
Are Wix.com Ltd. insiders selling WIX stock?
7 insiders reported sales worth $3.4M over the same period.
Where does this data come from?
Every transaction comes from Form 4 filings that insiders must submit to the SEC within two business days of a trade. We pull them from SEC EDGAR every night.
What is WIX's 52-week range?
Over the past year WIX has traded between $40.43 and $145.54. It last closed at $76.56 on Oct 9, 2026.