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Wayfair (W) stock: insider trades, news & valuation

Heavy selling
Close · Oct 9, 2026 $105.74 +0.6% on the day +34.1% over 12 months 52-week range $57.40 – $119.05

Share price and insider trades

W closeInsider buyInsider sale
406080100120NovDecJan 2026FebMarAprMayJunJulAugSepOctSold $251,385 on 2026-03-24 · Niraj Shah, Steven ConineSold $345,790 on 2026-04-02 · Jon BlotnerSold $528,882 on 2026-01-05 · Jon BlotnerSold $570,518 on 2026-07-02 · Jon BlotnerSold $630,611 on 2026-10-02 · Jon BlotnerSold $638,127 on 2025-11-05 · Fiona TanSold $698,333 on 2026-09-08 · Jon BlotnerSold $715,260 on 2026-10-01 · Fiona TanSold $982,346 on 2025-11-04 · Kate GulliverSold $1,040,904 on 2025-11-10 · Fiona Tan, Jon BlotnerSold $1,043,255 on 2026-04-24 · Niraj Shah, Steven ConineSold $1,071,000 on 2026-01-13 · Fiona TanSold $1,652,528 on 2026-03-25 · Niraj Shah, Steven ConineSold $3,886,930 on 2026-01-02 · Kate GulliverSold $4,255,227 on 2026-02-26 · Niraj Shah, Steven ConineSold $6,139,500 on 2025-12-26 · Niraj Shah, Steven ConineSold $6,305,691 on 2025-10-28 · Niraj Shah, Steven ConineSold $13,884,475 on 2026-02-23 · Niraj Shah, Steven ConineSold $14,084,070 on 2025-10-20 · Niraj Shah, Steven ConineSold $14,263,420 on 2026-09-14 · Niraj Shah, Steven ConineSold $14,263,864 on 2026-08-12 · Niraj Shah, Steven ConineSold $16,653,818 on 2026-03-23 · Niraj Shah, Steven ConineSold $17,569,648 on 2026-04-23 · Niraj Shah, Steven ConineSold $19,720,778 on 2025-10-23 · Niraj Shah, Steven ConineSold $24,066,060 on 2025-12-23 · Niraj Shah, Steven ConineSold $31,775,449 on 2025-11-24 · Niraj Shah, Steven ConineSold $32,661,737 on 2026-01-23 · Niraj Shah, Steven Conine
Bought, 12 months$0
Sold, 12 months$230M
Insiders buying0
Insiders selling5

Wayfair insider trading at a glance (Oct 9, 2026): in the past 12 months, 0 insiders bought $0 and 5 sold $230M of W stock on the open market.

W insider buying and selling by quarter

Open-market purchases (green, above the line) and sales (red, below), by trade date.

Q4 2025: $105M sold (52 trades)Q4 2025Q1 2026: $74.8M sold (48 trades)Q1 2026Q2 2026: $19.0M sold (17 trades)Q2 2026Q3 2026: $29.8M sold (30 trades)Q3 2026Q4 2026: $1.3M sold (2 trades)Q4 2026
QuarterBoughtPurchasesSoldSales
Q4 2026—0$1.3M2
Q3 2026—0$29.8M30
Q2 2026—0$19.0M17
Q1 2026—0$74.8M48
Q4 2025—0$105M52

Valuation, profit and volume

P/E (trailing)n/aSector median —
Market value— 
Profit margin—Revenue growth —
Volume vs. 50-day0.6×Last 5 sessions
Insiders' paper profit—On all tracked purchases —

Summary

Over the past 12 months, 0 Wayfair Inc. insiders reported open-market purchases totaling $0, while 5 insiders reported sales totaling $230M. 149 of 149 recorded sales were made under pre-scheduled Rule 10b5-1 trading plans, which are usually less informative than discretionary sales.

Insider transactions

Open-market purchases and sales.

Filed Insider Type Shares Price Value Since Score
Oct 5SEC Fiona TanCTO Sell Plan 7,000204,698 held (−3%) $102.18 $715K +3.5% —
Oct 5SEC Jon BlotnerPres., Commercial & Operations Sell Plan 6,056116,431 held (−5%) $104.13 $631K +1.5% —
Sep 16SEC Niraj ShahCEO Sell Plan 19,374311,514 held (−6%) $104.41 $2.0M +1.3% —
Sep 16SEC Steven ConineDirector Sell Plan 19,159311,419 held (−6%) $104.42 $2.0M +1.3% —
Sep 16SEC Niraj ShahCEO Sell Plan 12,943298,571 held (−4%) $105.41 $1.4M +0.3% —
Sep 16SEC Steven ConineDirector Sell Plan 12,808298,611 held (−4%) $105.40 $1.3M +0.3% —
Sep 16SEC Steven ConineDirector Sell Plan 7,538291,073 held (−3%) $106.09 $800K -0.3% —
Sep 16SEC Steven ConineDirector Sell Plan 7,654330,578 held (−2%) $103.39 $791K +2.3% —
Sep 16SEC Niraj ShahCEO Sell Plan 7,434291,137 held (−2%) $106.09 $789K -0.3% —
Sep 16SEC Niraj ShahCEO Sell Plan 7,258330,888 held (−2%) $103.37 $750K +2.3% —
Sep 16SEC Steven ConineDirector Sell Plan 4,896350,660 held (−1%) $99.42 $487K +6.4% —
Sep 16SEC Steven ConineDirector Sell Plan 4,801345,859 held (−1%) $100.39 $482K +5.3% —
Sep 16SEC Niraj ShahCEO Sell Plan 4,732346,362 held (−1%) $100.31 $475K +5.4% —
Sep 16SEC Niraj ShahCEO Sell Plan 4,437338,146 held (−1%) $102.36 $454K +3.3% —
Sep 16SEC Niraj ShahCEO Sell Plan 4,558351,094 held (−1%) $99.34 $453K +6.4% —
Sep 16SEC Steven ConineDirector Sell Plan 4,517355,556 held (−1%) $98.32 $444K +7.5% —
Sep 16SEC Niraj ShahCEO Sell Plan 4,485355,652 held (−1%) $98.27 $441K +7.6% —
Sep 16SEC Steven ConineDirector Sell Plan 4,102338,232 held (−1%) $102.40 $420K +3.3% —
Sep 16SEC Niraj ShahCEO Sell Plan 3,779342,583 held (−1%) $101.33 $383K +4.4% —
Sep 16SEC Steven ConineDirector Sell Plan 3,525342,334 held (−1%) $101.43 $358K +4.2% —
Sep 10SEC Jon BlotnerPres., Commercial & Operations Sell Plan 6,968110,376 held (−6%) $100.22 $698K +5.5% —
Aug 14SEC Niraj ShahCEO Sell Plan 25,137371,716 held (−6%) $103.71 $2.6M +2.0% —
Aug 14SEC Steven ConineDirector Sell Plan 25,249395,100 held (−6%) $102.89 $2.6M +2.8% —
Aug 14SEC Steven ConineDirector Sell Plan 23,604371,496 held (−6%) $103.72 $2.4M +1.9% —
Aug 14SEC Niraj ShahCEO Sell Plan 23,259396,853 held (−6%) $102.87 $2.4M +2.8% —
Aug 14SEC Niraj ShahCEO Sell Plan 11,524360,192 held (−3%) $104.68 $1.2M +1.0% —
Aug 14SEC Steven ConineDirector Sell Plan 11,248360,248 held (−3%) $104.69 $1.2M +1.0% —
Aug 14SEC Niraj ShahCEO Sell Plan 9,025420,112 held (−2%) $101.98 $920K +3.7% —
Aug 14SEC Steven ConineDirector Sell Plan 8,724420,349 held (−2%) $101.98 $890K +3.7% —
Aug 14SEC Steven ConineDirector Sell Plan 175360,073 held (−0%) $105.42 $18K +0.3% —
Aug 14SEC Niraj ShahCEO Sell Plan 55360,137 held (−0%) $105.43 $6K +0.3% —
Jul 6SEC Jon BlotnerPres., Commercial & Operations Sell Plan 5,925117,344 held (−5%) $96.29 $571K +9.8% —
Apr 27SEC Niraj ShahCEO Sell Plan 53,136479,285 held (−10%) $77.24 $4.1M +36.9% —
Apr 27SEC Steven ConineDirector Sell Plan 52,639479,713 held (−10%) $77.25 $4.1M +36.9% —
Apr 27SEC Niraj ShahCEO Sell Plan 39,477439,808 held (−8%) $78.10 $3.1M +35.4% —
Apr 27SEC Steven ConineDirector Sell Plan 38,510441,203 held (−8%) $78.11 $3.0M +35.4% —
Apr 27SEC Steven ConineDirector Sell Plan 16,721532,352 held (−3%) $76.37 $1.3M +38.5% —
Apr 27SEC Niraj ShahCEO Sell Plan 16,716532,421 held (−3%) $76.37 $1.3M +38.5% —
Apr 27SEC Steven ConineDirector Sell Plan 5,839429,773 held (−1%) $78.57 $459K +34.6% —
Apr 27SEC Niraj ShahCEO Sell Plan 5,137429,537 held (−1%) $78.66 $404K +34.4% —
Apr 27SEC Steven ConineDirector Sell Plan 4,240436,963 held (−1%) $79.06 $335K +33.7% —
Apr 27SEC Niraj ShahCEO Sell Plan 3,785436,023 held (−1%) $79.08 $299K +33.7% —
Apr 27SEC Steven ConineDirector Sell Plan 751436,212 held (−0%) $79.85 $60K +32.4% —
Apr 27SEC Niraj ShahCEO Sell Plan 749435,274 held (−0%) $79.85 $60K +32.4% —
Apr 27SEC Steven ConineDirector Sell Plan 700429,073 held (−0%) $79.26 $55K +33.4% —
Apr 27SEC Niraj ShahCEO Sell Plan 600434,674 held (−0%) $77.69 $47K +36.1% —
Apr 27SEC Steven ConineDirector Sell Plan 600435,612 held (−0%) $77.54 $47K +36.4% —
Apr 27SEC Niraj ShahCEO Sell Plan 400429,137 held (−0%) $79.47 $32K +33.1% —
Apr 3SEC Jon BlotnerPres., Commercial & Operations Sell Plan 4,790111,158 held (−4%) $72.19 $346K +46.5% —
Mar 26SEC Steven ConineDirector Sell Plan 5,07849,073 held (−9%) $79.34 $403K +33.3% —
Mar 26SEC Niraj ShahCEO Sell Plan 5,06849,137 held (−9%) $79.38 $402K +33.2% —
Mar 26SEC Niraj ShahCEO Sell Plan 3,01256,736 held (−5%) $77.64 $234K +36.2% —
Mar 26SEC Steven ConineDirector Sell Plan 2,90056,567 held (−5%) $77.62 $225K +36.2% —
Mar 26SEC Niraj ShahCEO Sell Plan 2,53154,205 held (−4%) $78.54 $199K +34.6% —
Mar 26SEC Steven ConineDirector Sell Plan 2,41654,151 held (−4%) $78.48 $190K +34.7% —
Mar 25SEC Niraj ShahCEO Sell Plan 50,198116,945 held (−30%) $76.53 $3.8M +38.2% —
Mar 25SEC Steven ConineDirector Sell Plan 49,748117,163 held (−30%) $76.53 $3.8M +38.2% —
Mar 25SEC Niraj ShahCEO Sell Plan 32,08784,858 held (−27%) $77.43 $2.5M +36.6% —
Mar 25SEC Steven ConineDirector Sell Plan 32,04585,118 held (−27%) $77.42 $2.5M +36.6% —
Mar 25SEC Steven ConineDirector Sell Plan 23,96461,154 held (−28%) $78.43 $1.9M +34.8% —
Mar 25SEC Niraj ShahCEO Sell Plan 23,53961,319 held (−28%) $78.44 $1.8M +34.8% —
Mar 25SEC Steven ConineDirector Sell Plan 2,162166,911 held (−1%) $75.48 $163K +40.1% —
Mar 25SEC Niraj ShahCEO Sell Plan 1,994167,143 held (−1%) $75.45 $150K +40.1% —
Mar 25SEC Steven ConineDirector Sell Plan 1,68759,467 held (−3%) $77.14 $130K +37.1% —
Mar 25SEC Niraj ShahCEO Sell Plan 1,57159,748 held (−3%) $77.18 $121K +37.0% —
Feb 27SEC Niraj ShahCEO Sell Plan 15,916179,121 held (−8%) $78.56 $1.3M +34.6% —
Feb 27SEC Steven ConineCo-Founder Sell Plan 14,835179,588 held (−8%) $78.53 $1.2M +34.6% —
Feb 27SEC Steven ConineCo-Founder Sell Plan 8,315171,273 held (−5%) $79.34 $660K +33.3% —
Feb 27SEC Niraj ShahCEO Sell Plan 7,686171,435 held (−4%) $79.36 $610K +33.2% —
Feb 27SEC Niraj ShahCEO Sell Plan 2,298169,137 held (−1%) $80.32 $185K +31.6% —
Feb 27SEC Steven ConineCo-Founder Sell Plan 2,200169,073 held (−1%) $80.32 $177K +31.6% —
Feb 27SEC Steven ConineCo-Founder Sell Plan 1,600194,423 held (−1%) $77.48 $124K +36.5% —
Feb 27SEC Niraj ShahCEO Sell Plan 1,100195,037 held (−1%) $77.23 $85K +36.9% —
Feb 25SEC Steven ConineCo-Founder Sell Plan 60,206228,867 held (−21%) $73.76 $4.4M +43.4% —
Feb 25SEC Niraj ShahCEO Sell Plan 60,023229,114 held (−21%) $73.77 $4.4M +43.3% —
Feb 25SEC Steven ConineCo-Founder Sell Plan 14,782214,085 held (−6%) $74.64 $1.1M +41.7% —
Feb 25SEC Niraj ShahCEO Sell Plan 14,504214,610 held (−6%) $74.62 $1.1M +41.7% —
Feb 25SEC Niraj ShahCEO Sell Plan 7,220199,199 held (−3%) $77.49 $559K +36.5% —
Feb 25SEC Steven ConineCo-Founder Sell Plan 7,234203,359 held (−3%) $77.07 $558K +37.2% —
Feb 25SEC Niraj ShahCEO Sell Plan 4,691206,419 held (−2%) $76.81 $360K +37.7% —
Feb 25SEC Steven ConineCo-Founder Sell Plan 4,393198,966 held (−2%) $77.81 $342K +35.9% —
Feb 25SEC Niraj ShahCEO Sell Plan 3,500211,110 held (−2%) $75.55 $264K +40.0% —
Feb 25SEC Steven ConineCo-Founder Sell Plan 3,492210,593 held (−2%) $75.68 $264K +39.7% —
Feb 25SEC Steven ConineCo-Founder Sell Plan 1,843196,023 held (−1%) $80.95 $149K +30.6% —
Feb 25SEC Niraj ShahCEO Sell Plan 1,211196,937 held (−1%) $80.68 $98K +31.1% —
Feb 25SEC Steven ConineCo-Founder Sell Plan 1,100197,866 held (−1%) $79.39 $87K +33.2% —
Feb 25SEC Niraj ShahCEO Sell Plan 1,051198,148 held (−1%) $79.15 $83K +33.6% —
Feb 25SEC Niraj ShahCEO Sell Plan 800196,137 held (−0%) $81.15 $65K +30.3% —
Jan 27SEC Niraj ShahCEO Sell Plan 75,194296,998 held (−20%) $109.26 $8.2M -3.2% —
Jan 27SEC Steven ConineCo-Founder Sell Plan 74,408297,057 held (−20%) $109.26 $8.1M -3.2% —
Jan 27SEC Steven ConineCo-Founder Sell Plan 67,608371,465 held (−15%) $108.34 $7.3M -2.4% —
Jan 27SEC Niraj ShahCEO Sell Plan 66,945372,192 held (−15%) $108.34 $7.3M -2.4% —
Jan 27SEC Steven ConineCo-Founder Sell Plan 7,984289,073 held (−3%) $109.73 $876K -3.6% —
Jan 27SEC Niraj ShahCEO Sell Plan 7,861289,137 held (−3%) $109.74 $863K -3.6% —
Jan 15SEC Fiona TanCTO Sell Plan 9,000200,328 held (−4%) $119.00 $1.1M -11.1% —
Jan 5SEC Kate GulliverCFO Sell Plan 36,497149,238 held (−20%) $106.50 $3.9M -0.7% —
Jan 5SEC Jon BlotnerPres., Commercial & Operations Sell Plan 4,997106,107 held (−4%) $105.84 $529K -0.1% —
Dec 29SEC Steven ConineCo-Founder Sell Plan 59,680506,086 held (−11%) $100.10 $6.0M +5.6% —
Dec 29SEC Niraj ShahCEO Sell Plan 58,648506,049 held (−10%) $100.10 $5.9M +5.6% —
Dec 29SEC Niraj ShahCEO Sell Plan 32,096473,953 held (−6%) $101.31 $3.3M +4.4% —
Dec 29SEC Steven ConineCo-Founder Sell Plan 30,818475,268 held (−6%) $101.29 $3.1M +4.4% —
Dec 29SEC Steven ConineCo-Founder Sell Plan 30,000439,073 held (−6%) $102.33 $3.1M +3.3% —
Dec 29SEC Niraj ShahCEO Sell Plan 30,000439,137 held (−6%) $102.32 $3.1M +3.3% —
Dec 29SEC Niraj ShahCEO Sell Plan 19,904564,697 held (−3%) $99.28 $2.0M +6.5% —
Dec 29SEC Steven ConineCo-Founder Sell Plan 18,753565,766 held (−3%) $99.26 $1.9M +6.5% —
Dec 29SEC Steven ConineCo-Founder Sell Plan 6,195469,073 held (−1%) $101.63 $630K +4.0% —
Dec 29SEC Niraj ShahCEO Sell Plan 4,816469,137 held (−1%) $101.64 $489K +4.0% —
Dec 29SEC Steven ConineCo-Founder Sell Plan 4,554584,519 held (−1%) $98.07 $447K +7.8% —
Dec 29SEC Niraj ShahCEO Sell Plan 4,536584,601 held (−1%) $98.11 $445K +7.8% —
Nov 26SEC Niraj ShahCEO Sell Plan 80,355759,811 held (−10%) $105.85 $8.5M -0.1% —
Nov 26SEC Steven ConineCo-Founder Sell Plan 76,770760,181 held (−9%) $105.87 $8.1M -0.1% —
Nov 26SEC Steven ConineCo-Founder Sell Plan 42,122836,951 held (−5%) $105.24 $4.4M +0.5% —
Nov 26SEC Niraj ShahCEO Sell Plan 38,971840,166 held (−4%) $105.21 $4.1M +0.5% —
Nov 26SEC Steven ConineCo-Founder Sell Plan 28,883731,298 held (−4%) $106.92 $3.1M -1.1% —
Nov 26SEC Niraj ShahCEO Sell Plan 28,546731,265 held (−4%) $106.93 $3.1M -1.1% —
Nov 26SEC Steven ConineCo-Founder Sell Plan 2,225729,073 held (−0%) $107.66 $240K -1.8% —
Nov 26SEC Niraj ShahCEO Sell Plan 2,128729,137 held (−0%) $107.63 $229K -1.8% —
Nov 12SEC Jon BlotnerPres., Commercial & Operations Sell Plan 3,651101,019 held (−3%) $107.94 $394K -2.0% —
Nov 12SEC Fiona TanCTO Sell Plan 2,882211,887 held (−1%) $112.00 $323K -5.6% —
Nov 12SEC Fiona TanCTO Sell Plan 2,559209,328 held (−1%) $109.00 $279K -3.0% —
Nov 12SEC Jon BlotnerPres., Commercial & Operations Sell Plan 410104,670 held (−0%) $110.00 $45K -3.9% —
Nov 7SEC Fiona TanCTO Sell Plan 6,347198,860 held (−3%) $100.54 $638K +5.2% —
Nov 6SEC Kate GulliverCFO Sell Plan 9,612175,497 held (−5%) $102.20 $982K +3.5% —
Oct 29SEC Steven ConineCo-Founder Sell Plan 8,171142,055 held (−5%) $106.58 $871K -0.8% —
Oct 29SEC Niraj ShahCEO Sell Plan 8,082142,152 held (−5%) $106.61 $862K -0.8% —
Oct 29SEC Steven ConineCo-Founder Sell Plan 6,037158,394 held (−4%) $103.51 $625K +2.2% —
Oct 29SEC Niraj ShahCEO Sell Plan 5,886158,413 held (−4%) $103.52 $609K +2.1% —
Oct 29SEC Niraj ShahCEO Sell Plan 5,521150,234 held (−4%) $105.67 $583K +0.1% —
Oct 29SEC Steven ConineCo-Founder Sell Plan 5,494150,226 held (−4%) $105.66 $580K +0.1% —
Oct 29SEC Niraj ShahCEO Sell Plan 4,838164,299 held (−3%) $102.54 $496K +3.1% —
Oct 29SEC Steven ConineCo-Founder Sell Plan 4,642164,431 held (−3%) $102.47 $476K +3.2% —
Oct 29SEC Niraj ShahCEO Sell Plan 2,615139,537 held (−2%) $107.46 $281K -1.6% —
Oct 29SEC Steven ConineCo-Founder Sell Plan 2,674155,720 held (−2%) $104.67 $280K +1.0% —
Oct 29SEC Niraj ShahCEO Sell Plan 2,658155,755 held (−2%) $104.68 $278K +1.0% —
Oct 29SEC Steven ConineCo-Founder Sell Plan 2,583139,472 held (−2%) $107.51 $278K -1.6% —
Oct 29SEC Niraj ShahCEO Sell Plan 400139,137 held (−0%) $108.26 $43K -2.3% —
Oct 29SEC Steven ConineCo-Founder Sell Plan 399139,073 held (−0%) $108.28 $43K -2.3% —
Oct 24SEC Steven ConineCo-Founder Sell Plan 52,212176,154 held (−23%) $82.97 $4.3M +27.4% —
Oct 24SEC Niraj ShahCEO Sell Plan 51,934176,531 held (−23%) $82.96 $4.3M +27.5% —
Oct 24SEC Niraj ShahCEO Sell Plan 34,614254,523 held (−12%) $80.99 $2.8M +30.6% —
Oct 24SEC Steven ConineCo-Founder Sell Plan 34,304254,769 held (−12%) $80.98 $2.8M +30.6% —
Oct 24SEC Steven ConineCo-Founder Sell Plan 26,403228,366 held (−10%) $81.77 $2.2M +29.3% —
Oct 24SEC Niraj ShahCEO Sell Plan 26,058228,465 held (−10%) $81.77 $2.1M +29.3% —
Oct 24SEC Niraj ShahCEO Sell Plan 7,394169,137 held (−4%) $83.54 $618K +26.6% —
Oct 24SEC Steven ConineCo-Founder Sell Plan 7,081169,073 held (−4%) $83.54 $592K +26.6% —
Oct 22SEC Niraj ShahCEO Sell Plan 65,716289,137 held (−19%) $82.97 $5.5M +27.4% —
Oct 22SEC Steven ConineCo-Founder Sell Plan 65,710289,073 held (−19%) $82.97 $5.5M +27.4% —
Oct 22SEC Steven ConineCo-Founder Sell Plan 19,290354,783 held (−5%) $82.43 $1.6M +28.3% —
Oct 22SEC Niraj ShahCEO Sell Plan 19,284354,853 held (−5%) $82.43 $1.6M +28.3% —

Insiders at Wayfair Inc.

InsiderBoughtSoldLast filingScore
Steven ConineDirector — $109M Sep 16, 2026 —
Niraj ShahCEO — $109M Sep 16, 2026 —
Kate GulliverCFO — $4.9M Jan 5, 2026 —
Jon BlotnerPres., Commercial & Operations — $3.2M Oct 5, 2026 —
Fiona TanCTO — $3.0M Oct 5, 2026 —

W stock: common questions

Are Wayfair Inc. insiders buying W stock?

In the past 12 months, 0 insiders reported open-market purchases of W worth $0.

Are Wayfair Inc. insiders selling W stock?

5 insiders reported sales worth $230M over the same period.

Where does this data come from?

Every transaction comes from Form 4 filings that insiders must submit to the SEC within two business days of a trade. We pull them from SEC EDGAR every night.

What is W's 52-week range?

Over the past year W has traded between $57.40 and $119.05. It last closed at $105.74 on Oct 9, 2026.