Stitch Fix (SFIX) stock: insider trades, news & valuation
Heavy sellingShare price and insider trades
Stitch Fix insider trading at a glance (Oct 9, 2026): in the past 12 months, 0 insiders bought $0 and 4 sold $6.8M of SFIX stock on the open market.
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SFIX insider buying and selling by quarter
Open-market purchases (green, above the line) and sales (red, below), by trade date.
| Quarter | Bought | Purchases | Sold | Sales |
|---|---|---|---|---|
| Q4 2026 | — | 0 | — | 0 |
| Q3 2026 | — | 0 | $1.8M | 12 |
| Q2 2026 | — | 0 | $1.7M | 9 |
| Q1 2026 | — | 0 | $1.5M | 7 |
| Q4 2025 | — | 0 | $1.8M | 2 |
Valuation, profit and volume
Summary
Over the past 12 months, 0 Stitch Fix, Inc. insiders reported open-market purchases totaling $0, while 4 insiders reported sales totaling $6.8M. 30 of 30 recorded sales were made under pre-scheduled Rule 10b5-1 trading plans, which are usually less informative than discretionary sales.
Insider transactions
Open-market purchases and sales.
| Filed | Insider | Type | Shares | Price | Value | Since | Score |
|---|---|---|---|---|---|---|---|
| Aug 5SEC | Anthony BacosChief Prod/Technology Officer | Sell Plan | 50,000971,994 held (−5%) | $4.09 | $204K | -30.6% | — |
| Aug 5SEC | Anthony BacosChief Prod/Technology Officer | Sell Plan | 20,000951,994 held (−2%) | $4.09 | $82K | -30.6% | — |
| Jul 29SEC | Anthony BacosChief Prod/Technology Officer | Sell Plan | 50,000991,994 held (−5%) | $3.77 | $188K | -24.7% | — |
| Jul 29SEC | Anthony BacosChief Prod/Technology Officer | Sell Plan | 20,000971,994 held (−2%) | $3.74 | $75K | -24.1% | — |
| Jul 21SEC | Anthony BacosChief Prod/Technology Officer | Sell Plan | 50,0001,011,994 held (−5%) | $3.79 | $190K | -25.1% | — |
| Jul 21SEC | Anthony BacosChief Prod/Technology Officer | Sell Plan | 20,000991,994 held (−2%) | $3.79 | $76K | -25.1% | — |
| Jul 20SEC | Casey O'connorGeneral Counsel | Sell Plan | 50,000429,618 held (−10%) | $3.93 | $196K | -27.7% | — |
| Jul 14SEC | Anthony BacosChief Prod/Technology Officer | Sell Plan | 50,0001,031,994 held (−5%) | $3.62 | $181K | -21.5% | — |
| Jul 14SEC | Anthony BacosChief Prod/Technology Officer | Sell Plan | 20,0001,011,994 held (−2%) | $3.62 | $72K | -21.5% | — |
| Jul 8SEC | David AufderhaarCFO | Sell Plan | 67,9601,102,369 held (−6%) | $3.79 | $258K | -25.1% | — |
| Jul 8SEC | Anthony BacosChief Prod/Technology Officer | Sell Plan | 50,0001,051,994 held (−5%) | $3.80 | $190K | -25.3% | — |
| Jul 8SEC | Anthony BacosChief Prod/Technology Officer | Sell Plan | 20,0001,031,994 held (−2%) | $3.76 | $75K | -24.5% | — |
| Jul 1SEC | Anthony BacosChief Prod/Technology Officer | Sell Plan | 50,0111,051,994 held (−5%) | $4.42 | $221K | -35.7% | — |
| Jul 1SEC | Anthony BacosChief Prod/Technology Officer | Sell Plan | 20,0001,102,005 held (−2%) | $4.42 | $88K | -35.7% | — |
| Jun 26SEC | Anthony BacosChief Prod/Technology Officer | Sell Plan | 100,0001,071,994 held (−9%) | $4.51 | $451K | -37.0% | — |
| Jun 24SEC | Anthony BacosChief Prod/Technology Officer | Sell Plan | 50,0001,091,994 held (−4%) | $4.03 | $202K | -29.5% | — |
| Jun 24SEC | Anthony BacosChief Prod/Technology Officer | Sell Plan | 20,0001,071,994 held (−2%) | $4.04 | $81K | -29.7% | — |
| Jun 18SEC | Anthony BacosChief Prod/Technology Officer | Sell Plan | 50,0001,105,109 held (−4%) | $4.14 | $207K | -31.4% | — |
| Jun 18SEC | Anthony BacosChief Prod/Technology Officer | Sell Plan | 20,0001,085,109 held (−2%) | $4.17 | $83K | -31.9% | — |
| Apr 13SEC | Casey O'connorGeneral Counsel | Sell Plan | 60,000480,334 held (−11%) | $3.08 | $185K | -7.8% | — |
| Apr 8SEC | David AufderhaarCFO | Sell Plan | 65,7091,178,037 held (−5%) | $3.09 | $203K | -8.1% | — |
| Feb 4SEC | Katrina LakeDirector | Sell Plan | 8,835 | $5.01 | $44K | -43.3% | — |
| Jan 29SEC | Casey O'connorGeneral Counsel | Sell Plan | 19,347542,071 held (−3%) | $5.68 | $110K | -50.0% | — |
| Jan 22SEC | Casey O'connorGeneral Counsel | Sell Plan | 83,641542,071 held (−13%) | $5.16 | $432K | -45.0% | — |
| Jan 22SEC | Casey O'connorGeneral Counsel | Sell Plan | 41,259542,071 held (−7%) | $5.34 | $220K | -46.8% | — |
| Jan 22SEC | David AufderhaarCFO | Sell Plan | 24,1141,251,862 held (−2%) | $5.13 | $124K | -44.6% | — |
| Jan 22SEC | Casey O'connorGeneral Counsel | Sell Plan | 13,852542,071 held (−2%) | $5.34 | $74K | -46.8% | — |
| Jan 6SEC | Katrina LakeDirector | Sell Plan | 101,150 | $5.08 | $514K | -44.1% | — |
| Dec 9SEC | Katrina LakeDirector | Sell Plan | 303,450 | $5.19 | $1.6M | -45.3% | — |
| Oct 21SEC | Casey O'connorGeneral Counsel | Sell Plan | 50,000431,441 held (−10%) | $4.41 | $220K | -35.6% | — |
Insiders at Stitch Fix, Inc.
| Insider | Bought | Sold | Last filing | Score |
|---|---|---|---|---|
| Anthony BacosChief Prod/Technology Officer | — | $2.7M | Aug 5, 2026 | — |
| Katrina LakeDirector | — | $2.1M | Feb 4, 2026 | — |
| Casey O'connorGeneral Counsel | — | $1.4M | Jul 20, 2026 | — |
| David AufderhaarCFO | — | $584K | Jul 8, 2026 | — |
SFIX stock: common questions
Are Stitch Fix, Inc. insiders buying SFIX stock?
In the past 12 months, 0 insiders reported open-market purchases of SFIX worth $0.
Are Stitch Fix, Inc. insiders selling SFIX stock?
4 insiders reported sales worth $6.8M over the same period.
Where does this data come from?
Every transaction comes from Form 4 filings that insiders must submit to the SEC within two business days of a trade. We pull them from SEC EDGAR every night.
What is SFIX's 52-week range?
Over the past year SFIX has traded between $2.15 and $5.64. It last closed at $2.84 on Oct 9, 2026.