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SBUX

Starbucks insider trading

Consumer Discretionary · Net selling
Close · Oct 5, 2026 $94.43 +17.9% over 12 months

Share price and insider trades

SBUX closeInsider buyInsider sale
708090100110NovDecJan 2026FebMarAprMayJunJulAugSepOctSold $58,800 on 2026-06-11 · Brady BrewerSold $58,800 on 2026-04-17 · Brady BrewerSold $58,800 on 2026-03-09 · Brady BrewerSold $147,690 on 2026-04-06 · Brady BrewerSold $154,796 on 2026-06-05 · Brady BrewerSold $210,000 on 2026-04-29 · Sara KellySold $231,816 on 2026-07-06 · Brady BrewerSold $233,621 on 2026-05-05 · Brady BrewerSold $235,382 on 2026-09-04 · Brady BrewerSold $236,252 on 2026-08-05 · Brady BrewerSold $402,174 on 2026-03-05 · Brady Brewer, Sara KellyBought $994,500 on 2025-11-10 · Jorgen Vig Knudstorp
Bought, 12 months$994K
Sold, 12 months$2.0M
Insiders buying1
Insiders selling2

Valuation, profit and volume

P/E (trailing)54.6Sector median 18.6
Market value$107.65BRestaurants
Profit margin5.2%Revenue growth -1.4%
Volume vs. 50-day0.9×Last 5 sessions
Insiders' paper profit+$110KOn all tracked purchases +11.1%

Summary

Over the past 12 months, 1 Starbucks insider reported open-market purchases totaling $994K, while 2 insiders reported sales totaling $2.0M. Among insiders with enough purchase history to measure, Jorgen Vig Knudstorp (Director) has the highest Insider Score at 61. 12 of 12 recorded sales were made under pre-scheduled Rule 10b5-1 trading plans, which are usually less informative than discretionary sales.

Insider transactions

Open-market purchases and sales. 36 grants, option exercises and tax withholdings are not shown.

Filed Insider Type Shares Price Value Since Score
Sep 9SEC Brady BrewerCEO Sell Plan 2,229 $105.60 $235K -10.6% —
Aug 6SEC Brady BrewerCEO Sell Plan 2,229 $105.99 $236K -10.9% —
Jul 8SEC Brady BrewerCEO Sell Plan 2,229 $104.00 $232K -9.2% —
Jun 15SEC Brady BrewerCEO Sell Plan 588 $100.00 $59K -5.6% —
Jun 9SEC Brady BrewerCEO Sell Plan 1,641 $94.33 $155K +0.1% —
May 7SEC Brady BrewerCEO Sell Plan 2,229 $104.81 $234K -9.9% —
Apr 30SEC Sara KellyEvp, Chief Partner Officer Sell Plan 2,000 $105.00 $210K -10.1% —
Apr 21SEC Brady BrewerCEO Sell Plan 588 $100.00 $59K -5.6% —
Apr 8SEC Brady BrewerCEO Sell Plan 1,641 $90.00 $148K +4.9% —
Mar 11SEC Brady BrewerCEO Sell Plan 588 $100.00 $59K -5.6% —
Mar 9SEC Sara KellyEvp, Chief Partner Officer Sell Plan 2,500 $97.12 $243K -2.8% —
Mar 9SEC Brady BrewerCEO Sell Plan 1,641 $97.12 $159K -2.8% —
Nov 13SEC Jorgen Vig KnudstorpDirector Buy 11,700 $85.00 $994K +11.1% 61

Insiders at Starbucks

InsiderBoughtSoldLast filingScore
Jorgen Vig KnudstorpDirector $994K — Mar 27, 2026 61
Brady BrewerCEO — $1.6M Sep 9, 2026 —
Sara KellyEvp, Chief Partner Officer — $453K Sep 17, 2026 —
Brian R NiccolCEO, Chair — — Sep 10, 2026 —
Richard E Allison Jr.Director — — Mar 27, 2026 —
Andrew CampionDirector — — Mar 27, 2026 —
Beth FordDirector — — Mar 27, 2026 —
Marissa A MayerDirector — — Mar 27, 2026 —
Neal MohanDirector — — Mar 27, 2026 —
Dambisa F MoyoDirector — — Mar 27, 2026 —
Daniel ServitjeDirector — — Mar 27, 2026 —
G Michael SievertDirector — — Mar 27, 2026 —
Wei ZhangDirector — — Mar 27, 2026 —
Cathy R SmithCFO — — Mar 26, 2026 —
Michael David GramsCOO — — Mar 19, 2026 —
Bradley E LermanGeneral Counsel — — Nov 18, 2025 —
Pilar RamosGeneral Counsel — — Nov 13, 2025 —

Insider activity at other Consumer Discretionary companies

Same sector, ranked by insider buying in the last 90 days.

  • LENLennar$403M bought
  • APTVAptiv$8.3M bought
  • CVNACarvana$1.5M bought
  • TSCOTractor Supply$652K bought
  • NVRNVR, Inc.$405K bought
  • DASHDoorDashNo recent buys

Common questions about SBUX insiders

Are Starbucks insiders buying SBUX stock?

In the past 12 months, 1 insiders reported open-market purchases of SBUX worth $994K. The latest was Director Jorgen Vig Knudstorp bought $994K of SBUX at $85.00 — first open-market purchase in our records; raises the stake by 28%.

Are Starbucks insiders selling SBUX stock?

2 insiders reported sales worth $2.0M over the same period.

Where does this data come from?

Every transaction comes from Form 4 filings that insiders must submit to the SEC within two business days of a trade. We pull them from SEC EDGAR every night.