Sally Beauty Holdings (SBH) stock: insider trades, news & valuation
Heavy sellingShare price and insider trades
Sally Beauty Holdings insider trading at a glance (Oct 9, 2026): in the past 12 months, 0 insiders bought $0 and 3 sold $880K of SBH stock on the open market.
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SBH insider buying and selling by quarter
Open-market purchases (green, above the line) and sales (red, below), by trade date.
| Quarter | Bought | Purchases | Sold | Sales |
|---|---|---|---|---|
| Q4 2026 | — | 0 | — | 0 |
| Q3 2026 | — | 0 | — | 0 |
| Q2 2026 | — | 0 | $543K | 1 |
| Q1 2026 | — | 0 | — | 0 |
| Q4 2025 | — | 0 | $337K | 2 |
Valuation, profit and volume
Summary
Over the past 12 months, 0 Sally Beauty Holdings, Inc. insiders reported open-market purchases totaling $0, while 3 insiders reported sales totaling $880K. 0 of 3 recorded sales were made under pre-scheduled Rule 10b5-1 trading plans, which are usually less informative than discretionary sales.
Insider transactions
Open-market purchases and sales.
| Filed | Insider | Type | Shares | Price | Value | Since | Score |
|---|---|---|---|---|---|---|---|
| Jun 9SEC | Marlo Michelle Cormier PlatzCFO | Sell | 42,771138,145 held (−24%) | $12.70 | $543K | +25.2% | — |
| Dec 12SEC | Kim McintoshGvp, Controller & Cao | Sell | 5,90021,295 held (−22%) | $15.71 | $93K | +1.2% | — |
| Dec 3SEC | Scott C ShermanGeneral Counsel | Sell | 15,00057,585 held (−21%) | $16.27 | $244K | -2.3% | — |
Insiders at Sally Beauty Holdings, Inc.
| Insider | Bought | Sold | Last filing | Score |
|---|---|---|---|---|
| Marlo Michelle Cormier PlatzCFO | — | $543K | Jun 9, 2026 | — |
| Scott C ShermanGeneral Counsel | — | $244K | Dec 3, 2025 | — |
| Kim McintoshGvp, Controller & Cao | — | $93K | Dec 12, 2025 | — |
SBH stock: common questions
Are Sally Beauty Holdings, Inc. insiders buying SBH stock?
In the past 12 months, 0 insiders reported open-market purchases of SBH worth $0.
Are Sally Beauty Holdings, Inc. insiders selling SBH stock?
3 insiders reported sales worth $880K over the same period.
Where does this data come from?
Every transaction comes from Form 4 filings that insiders must submit to the SEC within two business days of a trade. We pull them from SEC EDGAR every night.
What is SBH's 52-week range?
Over the past year SBH has traded between $11.82 and $17.18. It last closed at $15.90 on Oct 9, 2026.