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SONIC AUTOMOTIVE (SAH) stock: insider trades, news & valuation

Consumer Discretionary · Net buying
Close · Oct 9, 2026 $60.56 -1.5% on the day -14.5% over 12 months 52-week range $57.32 – $112.05

Share price and insider trades

SAH closeInsider buyInsider sale
406080100120NovDecJan 2026FebMarAprMayJunJulAugSepOctBought $67,028 on 2026-10-06 · Paul P. RusnakBought $115,821 on 2026-02-11 · Paul P. RusnakSold $430,185 on 2026-06-02 · Heath ByrdBought $469,307 on 2026-02-10 · Paul P. RusnakBought $688,286 on 2026-02-17 · Paul P. RusnakBought $688,636 on 2026-02-12 · Paul P. RusnakSold $809,710 on 2026-05-28 · Heath ByrdBought $819,046 on 2026-10-07 · Paul P. RusnakBought $1,123,905 on 2026-02-05 · Paul P. RusnakSold $1,267,245 on 2026-06-09 · Jeff DykeBought $1,287,878 on 2026-10-01 · Paul P. RusnakBought $1,658,699 on 2026-10-05 · Paul P. RusnakBought $2,908,517 on 2026-02-13 · Paul P. RusnakSold $2,992,415 on 2026-06-10 · Jeff DykeSold $4,148,500 on 2026-06-08 · Jeff Dyke
Bought, 12 months$9.8M
Sold, 12 months$9.6M
Insiders buying1
Insiders selling2

SONIC AUTOMOTIVE insider trading at a glance (Oct 9, 2026): in the past 12 months, 1 insider bought $9.8M and 2 sold $9.6M of SAH stock on the open market; P/E 9.7 vs. a sector median of 19.1.

SAH insider buying and selling by quarter

Open-market purchases (green, above the line) and sales (red, below), by trade date.

Q1 2026: $6.0M bought (6 trades)$6.0MQ1 2026Q2 2026: $9.6M sold (5 trades)Q2 2026Q3 2026Q4 2026: $3.8M bought (4 trades)$3.8MQ4 2026
QuarterBoughtPurchasesSoldSales
Q4 2026$3.8M4—0
Q3 2026—0—0
Q2 2026—0$9.6M5
Q1 2026$6.0M6—0

Valuation, profit and volume

Pick score 57/100
P/E (trailing)9.7Sector median 19.1
Market value$1.91BAuto & Truck Dealerships
Profit margin1.4%Revenue growth +7.6%
Volume vs. 50-day1.1×Last 5 sessions
Insiders' paper profit+$118KOn all tracked purchases +1.2%

Summary

Over the past 12 months, 1 SONIC AUTOMOTIVE INC insider reported open-market purchases totaling $9.8M, while 2 insiders reported sales totaling $9.6M. 5 of 5 recorded sales were made under pre-scheduled Rule 10b5-1 trading plans, which are usually less informative than discretionary sales.

SAH stock news and SEC filings

Recent 8-K filings and headlines. Tone is scored from the headline wording; “Policy” marks regulatory, trade or government topics.

Insider transactions

Open-market purchases and sales.

Filed Insider Type Shares Price Value Since Score
Oct 9 NewSEC Paul P. Rusnak10% Owner Buy 13,7015,164,221 held (+0%) $59.78 $819K +1.3% —
Oct 7SEC Paul P. Rusnak10% Owner Buy 1,1195,150,520 held (+0%) $59.90 $67K +1.1% —
Oct 6SEC Paul P. Rusnak10% Owner Buy 27,7565,149,401 held (+1%) $59.76 $1.7M +1.3% —
Oct 6SEC Paul P. Rusnak10% Owner Buy 21,6455,121,645 held (+0%) $59.50 $1.3M +1.8% —
Jun 10SEC Jeff DykePresident Sell Plan 35,114543,668 held (−6%) $85.22 $3.0M -28.9% —
Jun 10SEC Jeff DykePresident Sell Plan 14,886578,782 held (−3%) $85.13 $1.3M -28.9% —
Jun 8SEC Jeff DykePresident Sell Plan 50,000111,622 held (−31%) $82.97 $4.1M -27.0% —
Jun 3SEC Heath ByrdCFO Sell Plan 5,061133,952 held (−4%) $85.00 $430K -28.8% —
Jun 1SEC Heath ByrdCFO Sell Plan 9,526139,013 held (−6%) $85.00 $810K -28.8% —
Feb 18SEC Paul P. Rusnak10% Owner Buy 48,5405,088,519 held (+1%) $59.92 $2.9M +1.1% —
Feb 18SEC Paul P. Rusnak10% Owner Buy 18,7385,018,738 held (+0%) $59.98 $1.1M +1.0% —
Feb 18SEC Paul P. Rusnak10% Owner Buy 11,4835,039,979 held (+0%) $59.97 $689K +1.0% —
Feb 18SEC Paul P. Rusnak10% Owner Buy 11,4815,100,000 held (+0%) $59.95 $688K +1.0% —
Feb 18SEC Paul P. Rusnak10% Owner Buy 7,8275,026,565 held (+0%) $59.96 $469K +1.0% —
Feb 18SEC Paul P. Rusnak10% Owner Buy 1,9315,028,496 held (+0%) $59.98 $116K +1.0% —

Insiders at SONIC AUTOMOTIVE INC

InsiderBoughtSoldLast filingScore
Paul P. Rusnak10% Owner $9.8M — Oct 9, 2026 —
Jeff DykePresident — $8.4M Jun 10, 2026 —
Heath ByrdCFO — $1.2M Jun 3, 2026 —

Insider activity at other Consumer Discretionary companies

Same sector, ranked by insider buying in the last 90 days.

  • LENLennar$595M bought
  • GPIGROUP 1 AUTOMOTIVE INC$187M bought
  • GMEGameStop Corp.$76.4M bought
  • QVCGQVC Group, Inc.$54.6M bought
  • GGRGogoro Inc.$35.1M bought
  • BABAAlibaba Group Holding Ltd$25.7M bought

SAH stock: common questions

Are SONIC AUTOMOTIVE INC insiders buying SAH stock?

In the past 12 months, 1 insiders reported open-market purchases of SAH worth $9.8M. The latest was 10% Owner Paul P. Rusnak bought $819K of SAH at $59.78.

Are SONIC AUTOMOTIVE INC insiders selling SAH stock?

2 insiders reported sales worth $9.6M over the same period.

Where does this data come from?

Every transaction comes from Form 4 filings that insiders must submit to the SEC within two business days of a trade. We pull them from SEC EDGAR every night.

What is SAH's P/E ratio?

SAH trades at about 9.7 times trailing earnings, compared with a median of 19.1 for the Consumer Discretionary sector.

What is SAH's 52-week range?

Over the past year SAH has traded between $57.32 and $112.05. It last closed at $60.56 on Oct 9, 2026.