Playboy (PLBY) stock: insider trades, news & valuation
Heavy selling
Close · Oct 9, 2026
$0.98
-0.4% on the day
-34.5% over 12 months
52-week range $0.98 – $2.71
Share price and insider trades
PLBY closeInsider buyInsider sale
Bought, 12 months$0
Sold, 12 months$12.7M
Insiders buying0
Insiders selling7
Playboy insider trading at a glance (Oct 9, 2026): in the past 12 months, 0 insiders bought $0 and 7 sold $12.7M of PLBY stock on the open market.
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PLBY insider buying and selling by quarter
Open-market purchases (green, above the line) and sales (red, below), by trade date.
| Quarter | Bought | Purchases | Sold | Sales |
|---|---|---|---|---|
| Q4 2026 | — | 0 | — | 0 |
| Q3 2026 | — | 0 | $6.7M | 26 |
| Q2 2026 | — | 0 | $5.7M | 35 |
| Q1 2026 | — | 0 | $173K | 1 |
| Q4 2025 | — | 0 | $124K | 1 |
Valuation, profit and volume
P/E (trailing)n/aSector median —
Market value—
Profit margin—Revenue growth —
Volume vs. 50-day0.6×Last 5 sessions
Insiders' paper profit—On all tracked purchases —
Summary
Over the past 12 months, 0 Playboy, Inc. insiders reported open-market purchases totaling $0, while 7 insiders reported sales totaling $12.7M. 0 of 63 recorded sales were made under pre-scheduled Rule 10b5-1 trading plans, which are usually less informative than discretionary sales.
Insider transactions
Open-market purchases and sales.
| Filed | Insider | Type | Shares | Price | Value | Since | Score |
|---|---|---|---|---|---|---|---|
| Sep 9SEC | Tracey E EdmondsDirector | Sell | 25,900142,253 held (−15%) | $1.16 | $30K | -15.3% | — |
| Sep 3SEC | Tracey E EdmondsDirector | Sell | 4,283172,428 held (−2%) | $1.18 | $5K | -16.7% | — |
| Sep 3SEC | Tracey E EdmondsDirector | Sell | 4,275168,153 held (−2%) | $1.18 | $5K | -16.7% | — |
| Aug 28SEC | Tracey E EdmondsDirector | Sell | 16,558176,711 held (−9%) | $1.21 | $20K | -18.8% | — |
| Aug 25SEC | Finco I Intermediate Holdco Llc10% Owner | Sell | 1,385,2525,734,466 held (−19%) | $1.05 | $1.5M | -6.4% | — |
| Aug 25SEC | Drawbridge Special Opportunities Fund Lp10% Owner | Sell | 1,385,2525,734,466 held (−19%) | $1.05 | $1.5M | -6.4% | — |
| Aug 25SEC | Finco I Intermediate Holdco Llc10% Owner | Sell | 557,4562,307,696 held (−19%) | $1.05 | $585K | -6.4% | — |
| Aug 25SEC | Drawbridge Special Opportunities Fund Lp10% Owner | Sell | 557,4562,307,696 held (−19%) | $1.05 | $585K | -6.4% | — |
| Aug 25SEC | Finco I Intermediate Holdco Llc10% Owner | Sell | 443,3091,835,155 held (−19%) | $1.05 | $465K | -6.4% | — |
| Aug 25SEC | Drawbridge Special Opportunities Fund Lp10% Owner | Sell | 443,3091,835,155 held (−19%) | $1.05 | $465K | -6.4% | — |
| Aug 25SEC | Finco I Intermediate Holdco Llc10% Owner | Sell | 162,438672,438 held (−19%) | $1.05 | $171K | -6.4% | — |
| Aug 25SEC | Drawbridge Special Opportunities Fund Lp10% Owner | Sell | 162,438672,438 held (−19%) | $1.05 | $171K | -6.4% | — |
| Aug 25SEC | Finco I Intermediate Holdco Llc10% Owner | Sell | 143,179592,715 held (−19%) | $1.05 | $150K | -6.4% | — |
| Aug 25SEC | Drawbridge Special Opportunities Fund Lp10% Owner | Sell | 143,179592,715 held (−19%) | $1.05 | $150K | -6.4% | — |
| Aug 25SEC | Finco I Intermediate Holdco Llc10% Owner | Sell | 66,707276,147 held (−19%) | $1.05 | $70K | -6.4% | — |
| Aug 25SEC | Drawbridge Special Opportunities Fund Lp10% Owner | Sell | 66,707276,147 held (−19%) | $1.05 | $70K | -6.4% | — |
| Aug 25SEC | Finco I Intermediate Holdco Llc10% Owner | Sell | 64,298266,174 held (−19%) | $1.05 | $68K | -6.4% | — |
| Aug 25SEC | Drawbridge Special Opportunities Fund Lp10% Owner | Sell | 64,298266,174 held (−19%) | $1.05 | $68K | -6.4% | — |
| Aug 25SEC | Finco I Intermediate Holdco Llc10% Owner | Sell | 34,504142,835 held (−19%) | $1.05 | $36K | -6.4% | — |
| Aug 25SEC | Drawbridge Special Opportunities Fund Lp10% Owner | Sell | 34,504142,835 held (−19%) | $1.05 | $36K | -6.4% | — |
| Jul 9SEC | Bernhard L Kohn IIICEO, President | Sell | 108,9595,703,902 held (−2%) | $1.19 | $130K | -17.4% | — |
| Jul 9SEC | Bernhard L Kohn IIICEO, President | Sell | 109,3425,594,560 held (−2%) | $1.14 | $125K | -13.8% | — |
| Jul 9SEC | Bernhard L Kohn IIICEO, President | Sell | 106,1525,488,408 held (−2%) | $1.14 | $121K | -13.8% | — |
| Jul 7SEC | Christopher RileyGeneral Counsel | Sell | 74,9491,542,259 held (−5%) | $1.23 | $92K | -20.1% | — |
| Jul 7SEC | Christopher RileyGeneral Counsel | Sell | 71,4711,617,208 held (−4%) | $1.26 | $90K | -22.0% | — |
| Jul 1SEC | Marc CrossmanCFO, COO | Sell | 70,9541,219,393 held (−5%) | $1.28 | $91K | -23.2% | — |
| Jul 1SEC | Marc CrossmanCFO, COO | Sell | 67,7281,290,347 held (−5%) | $1.33 | $90K | -26.1% | — |
| Jul 1SEC | Marc CrossmanCFO, COO | Sell | 72,0001,147,393 held (−6%) | $1.23 | $89K | -20.1% | — |
| Jun 23SEC | Drawbridge Special Opportunities Fund Lp10% Owner | Sell | 923,4997,119,718 held (−11%) | $1.05 | $970K | -6.4% | — |
| Jun 23SEC | Finco I Llc10% Owner | Sell | 923,4997,119,718 held (−11%) | $1.05 | $970K | -6.4% | — |
| Jun 23SEC | Drawbridge Special Opportunities Fund Lp10% Owner | Sell | 371,6392,865,152 held (−11%) | $1.05 | $390K | -6.4% | — |
| Jun 23SEC | Finco I Llc10% Owner | Sell | 371,6392,865,152 held (−11%) | $1.05 | $390K | -6.4% | — |
| Jun 23SEC | Drawbridge Special Opportunities Fund Lp10% Owner | Sell | 295,5402,278,464 held (−11%) | $1.05 | $310K | -6.4% | — |
| Jun 23SEC | Finco I Llc10% Owner | Sell | 295,5402,278,464 held (−11%) | $1.05 | $310K | -6.4% | — |
| Jun 23SEC | Drawbridge Special Opportunities Fund Lp10% Owner | Sell | 108,292834,876 held (−11%) | $1.05 | $114K | -6.4% | — |
| Jun 23SEC | Finco I Llc10% Owner | Sell | 108,292834,876 held (−11%) | $1.05 | $114K | -6.4% | — |
| Jun 23SEC | Drawbridge Special Opportunities Fund Lp10% Owner | Sell | 95,451735,894 held (−11%) | $1.05 | $100K | -6.4% | — |
| Jun 23SEC | Finco I Llc10% Owner | Sell | 95,451735,894 held (−11%) | $1.05 | $100K | -6.4% | — |
| Jun 23SEC | Drawbridge Special Opportunities Fund Lp10% Owner | Sell | 44,472342,854 held (−11%) | $1.05 | $47K | -6.4% | — |
| Jun 23SEC | Finco I Llc10% Owner | Sell | 44,472342,854 held (−11%) | $1.05 | $47K | -6.4% | — |
| Jun 23SEC | Drawbridge Special Opportunities Fund Lp10% Owner | Sell | 42,866330,472 held (−11%) | $1.05 | $45K | -6.4% | — |
| Jun 23SEC | Finco I Llc10% Owner | Sell | 42,866330,472 held (−11%) | $1.05 | $45K | -6.4% | — |
| Jun 23SEC | Drawbridge Special Opportunities Fund Lp10% Owner | Sell | 23,003177,339 held (−11%) | $1.05 | $24K | -6.4% | — |
| Jun 23SEC | Finco I Llc10% Owner | Sell | 23,003177,339 held (−11%) | $1.05 | $24K | -6.4% | — |
| May 27SEC | Tracey E EdmondsDirector | Sell | 18,198201,462 held (−8%) | $1.33 | $24K | -26.1% | — |
| May 27SEC | Tracey E EdmondsDirector | Sell | 8,193193,269 held (−4%) | $1.33 | $11K | -26.1% | — |
| May 27SEC | Tracey E EdmondsDirector | Sell | 3,888219,660 held (−2%) | $1.34 | $5K | -26.6% | — |
| May 21SEC | Tracey E EdmondsDirector | Sell | 30,816223,548 held (−12%) | $1.24 | $38K | -20.7% | — |
| May 21SEC | Tracey E EdmondsDirector | Sell | 25,162254,364 held (−9%) | $1.21 | $30K | -18.8% | — |
| May 15SEC | Bernhard L Kohn IIICEO, President | Sell | 82,6775,894,632 held (−1%) | $1.43 | $118K | -31.3% | — |
| May 15SEC | Bernhard L Kohn IIICEO, President | Sell | 81,7715,812,861 held (−1%) | $1.35 | $110K | -27.2% | — |
| May 13SEC | Bernhard L Kohn IIICEO, President | Sell | 94,5946,074,967 held (−2%) | $1.50 | $142K | -34.5% | — |
| May 13SEC | Bernhard L Kohn IIICEO, President | Sell | 97,6585,977,309 held (−2%) | $1.39 | $136K | -29.3% | — |
| May 13SEC | Bernhard L Kohn IIICEO, President | Sell | 75,4846,169,561 held (−1%) | $1.74 | $131K | -43.5% | — |
| May 8SEC | Marc CrossmanCFO, COO | Sell | 90,3831,440,476 held (−6%) | $1.68 | $152K | -41.5% | — |
| May 8SEC | Marc CrossmanCFO, COO | Sell | 88,8931,530,859 held (−5%) | $1.69 | $150K | -41.8% | — |
| May 8SEC | Marc CrossmanCFO, COO | Sell | 82,4011,358,075 held (−6%) | $1.75 | $144K | -43.8% | — |
| May 5SEC | Christopher RileyGeneral Counsel | Sell | 90,8961,688,679 held (−5%) | $1.78 | $162K | -44.8% | — |
| May 5SEC | Christopher RileyGeneral Counsel | Sell | 90,6741,779,575 held (−5%) | $1.75 | $159K | -43.8% | — |
| Apr 24SEC | Bernhard L Kohn IIICEO, President | Sell | 18,5026,245,045 held (−0%) | $1.83 | $34K | -46.3% | — |
| Apr 24SEC | Christopher RileyGeneral Counsel | Sell | 8,9161,870,249 held (−0%) | $1.82 | $16K | -46.0% | — |
| Mar 27SEC | Marc CrossmanCFO, COO | Sell | 104,035769,759 held (−12%) | $1.66 | $173K | -40.8% | — |
| Nov 25SEC | Tracey E EdmondsDirector | Sell | 75,000215,010 held (−26%) | $1.65 | $124K | -40.4% | — |
Insiders at Playboy, Inc.
| Insider | Bought | Sold | Last filing | Score |
|---|---|---|---|---|
| Drawbridge Special Opportunities Fund Lp10% Owner | — | $5.0M | Aug 25, 2026 | — |
| Finco I Intermediate Holdco Llc10% Owner | — | $3.0M | Aug 25, 2026 | — |
| Finco I Llc10% Owner | — | $2.0M | Jun 23, 2026 | — |
| Bernhard L Kohn IIICEO, President | — | $1.0M | Jul 9, 2026 | — |
| Marc CrossmanCFO, COO | — | $888K | Jul 1, 2026 | — |
| Christopher RileyGeneral Counsel | — | $519K | Jul 7, 2026 | — |
| Tracey E EdmondsDirector | — | $293K | Sep 9, 2026 | — |
PLBY stock: common questions
Are Playboy, Inc. insiders buying PLBY stock?
In the past 12 months, 0 insiders reported open-market purchases of PLBY worth $0.
Are Playboy, Inc. insiders selling PLBY stock?
7 insiders reported sales worth $12.7M over the same period.
Where does this data come from?
Every transaction comes from Form 4 filings that insiders must submit to the SEC within two business days of a trade. We pull them from SEC EDGAR every night.
What is PLBY's 52-week range?
Over the past year PLBY has traded between $0.98 and $2.71. It last closed at $0.98 on Oct 9, 2026.