NATURES SUNSHINE PRODUCTS (NATR) stock: insider trades, news & valuation
Consumer Staples · Net buyingShare price and insider trades
NATURES SUNSHINE PRODUCTS insider trading at a glance (Oct 9, 2026): in the past 12 months, 2 insiders bought $2.6M and 5 sold $2.1M of NATR stock on the open market; P/E 12.5 vs. a sector median of 22.0.
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NATR insider buying and selling by quarter
Open-market purchases (green, above the line) and sales (red, below), by trade date.
| Quarter | Bought | Purchases | Sold | Sales |
|---|---|---|---|---|
| Q4 2026 | — | 0 | — | 0 |
| Q3 2026 | $2.6M | 14 | — | 0 |
| Q2 2026 | — | 0 | $742K | 5 |
| Q1 2026 | — | 0 | $951K | 3 |
| Q4 2025 | — | 0 | $401K | 4 |
Valuation, profit and volume
Summary
Over the past 12 months, 2 NATURES SUNSHINE PRODUCTS INC insiders reported open-market purchases totaling $2.6M, while 5 insiders reported sales totaling $2.1M. 0 of 12 recorded sales were made under pre-scheduled Rule 10b5-1 trading plans, which are usually less informative than discretionary sales.
NATR stock news and SEC filings
Recent 8-K filings and headlines. Tone is scored from the headline wording; “Policy” marks regulatory, trade or government topics.
Insider transactions
Open-market purchases and sales.
| Filed | Insider | Type | Shares | Price | Value | Since | Score |
|---|---|---|---|---|---|---|---|
| Aug 19SEC | Phil Frohlich10% Owner | Buy | 20,0001,944,486 held (+1%) | $14.69 | $294K | -14.0% | — |
| Aug 10SEC | Prescott Group Capital Management, L.L.C.10% Owner | Buy | 30,0001,853,610 held (+2%) | $16.68 | $500K | -24.2% | — |
| Aug 10SEC | Prescott Group Capital Management, L.L.C.10% Owner | Buy | 20,0001,873,610 held (+1%) | $16.69 | $334K | -24.3% | — |
| Aug 10SEC | Prescott Group Capital Management, L.L.C.10% Owner | Buy | 20,0001,818,610 held (+1%) | $16.55 | $331K | -23.6% | — |
| Aug 10SEC | Prescott Group Capital Management, L.L.C.10% Owner | Buy | 16,9281,901,414 held (+1%) | $15.80 | $267K | -20.0% | — |
| Aug 10SEC | Prescott Group Capital Management, L.L.C.10% Owner | Buy | 13,0721,914,486 held (+1%) | $15.78 | $206K | -19.9% | — |
| Aug 10SEC | Prescott Group Capital Management, L.L.C.10% Owner | Buy | 10,0001,883,610 held (+1%) | $16.72 | $167K | -24.4% | — |
| Aug 10SEC | Prescott Group Capital Management, L.L.C.10% Owner | Buy | 10,0001,797,610 held (+1%) | $16.46 | $165K | -23.2% | — |
| Aug 10SEC | Prescott Group Capital Management, L.L.C.10% Owner | Buy | 10,0001,924,486 held (+1%) | $16.01 | $160K | -21.0% | — |
| Aug 10SEC | Prescott Group Capital Management, L.L.C.10% Owner | Buy | 5,0001,823,610 held (+0%) | $16.62 | $83K | -23.9% | — |
| Aug 10SEC | Prescott Group Capital Management, L.L.C.10% Owner | Buy | 2,5131,787,610 held (+0%) | $16.75 | $42K | -24.5% | — |
| Aug 10SEC | Prescott Group Capital Management, L.L.C.10% Owner | Buy | 2,0001,785,097 held (+0%) | $16.35 | $33K | -22.7% | — |
| Aug 10SEC | Prescott Group Capital Management, L.L.C.10% Owner | Buy | 1,0001,798,610 held (+0%) | $16.48 | $16K | -23.3% | — |
| Aug 10SEC | Prescott Group Capital Management, L.L.C.10% Owner | Buy | 8761,884,486 held (+0%) | $15.64 | $14K | -19.2% | — |
| Jun 15SEC | Kevin R. HerbertPresident | Sell | 1,13449,732 held (−2%) | $20.63 | $23K | -38.7% | — |
| Jun 15SEC | Kevin R. HerbertPresident | Sell | 86648,866 held (−2%) | $20.75 | $18K | -39.1% | — |
| Jun 11SEC | Bryant J YatesPresident | Sell | 11,96877,446 held (−13%) | $19.90 | $238K | -36.5% | — |
| Jun 3SEC | Daniel C NormanPresident | Sell | 9,71347,276 held (−17%) | $20.64 | $200K | -38.8% | — |
| May 22SEC | Nathan G BrowerGeneral Counsel | Sell | 12,01543,438 held (−22%) | $21.84 | $262K | -42.1% | — |
| Mar 17SEC | Bryant J YatesPresident | Sell | 19,51685,154 held (−19%) | $24.35 | $475K | -48.1% | — |
| Mar 17SEC | Daniel C NormanPresident | Sell | 15,38355,693 held (−22%) | $24.52 | $377K | -48.5% | — |
| Mar 16SEC | Jonathan David LanoySvp, Chief Accounting Officer | Sell | 4,00046,405 held (−8%) | $24.70 | $99K | -48.8% | — |
| Dec 16SEC | Bryant J YatesPresident | Sell | 1,70098,604 held (−2%) | $22.29 | $38K | -43.3% | — |
| Nov 19SEC | Daniel C NormanPresident | Sell | 8,88466,636 held (−12%) | $20.46 | $182K | -38.2% | — |
| Nov 19SEC | Jonathan David LanoySvp, Chief Accounting Officer | Sell | 5,00046,233 held (−10%) | $20.45 | $102K | -38.2% | — |
| Nov 18SEC | Nathan G BrowerGeneral Counsel | Sell | 3,80046,735 held (−8%) | $20.81 | $79K | -39.3% | — |
Insiders at NATURES SUNSHINE PRODUCTS INC
| Insider | Bought | Sold | Last filing | Score |
|---|---|---|---|---|
| Prescott Group Capital Management, L.L.C.10% Owner | $2.3M | — | Aug 10, 2026 | — |
| Phil Frohlich10% Owner | $294K | — | Aug 19, 2026 | — |
| Daniel C NormanPresident | — | $759K | Jun 3, 2026 | — |
| Bryant J YatesPresident | — | $751K | Jun 11, 2026 | — |
| Nathan G BrowerGeneral Counsel | — | $341K | May 22, 2026 | — |
| Jonathan David LanoySvp, Chief Accounting Officer | — | $201K | Mar 16, 2026 | — |
| Kevin R. HerbertPresident | — | $41K | Jun 15, 2026 | — |
Insider activity at other Consumer Staples companies
Same sector, ranked by insider buying in the last 90 days.
NATR stock: common questions
Are NATURES SUNSHINE PRODUCTS INC insiders buying NATR stock?
In the past 12 months, 2 insiders reported open-market purchases of NATR worth $2.6M. The latest was 10% Owner Phil Frohlich bought $294K of NATR at $14.69 — first open-market purchase in our records.
Are NATURES SUNSHINE PRODUCTS INC insiders selling NATR stock?
5 insiders reported sales worth $2.1M over the same period.
Where does this data come from?
Every transaction comes from Form 4 filings that insiders must submit to the SEC within two business days of a trade. We pull them from SEC EDGAR every night.
What is NATR's P/E ratio?
NATR trades at about 12.5 times trailing earnings, compared with a median of 22.0 for the Consumer Staples sector.
What is NATR's 52-week range?
Over the past year NATR has traded between $12.40 and $27.80. It last closed at $12.64 on Oct 9, 2026.