Ethos Technologies (LIFE) stock: insider trades, news & valuation
Strong buying
Close · Oct 9, 2026
$36.96
+2.0% on the day
+119.3% over 12 months
52-week range $9.85 – $42.02
Share price and insider trades
LIFE closeInsider buyInsider sale
Bought, 12 months$10.0M
Sold, 12 months$90.5M
Insiders buying3
Insiders selling13
Ethos Technologies insider trading at a glance (Oct 9, 2026): in the past 12 months, 3 insiders bought $10.0M and 13 sold $90.5M of LIFE stock on the open market, including a cluster buy that began Jan 29, 2026.
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LIFE insider buying and selling by quarter
Open-market purchases (green, above the line) and sales (red, below), by trade date.
| Quarter | Bought | Purchases | Sold | Sales |
|---|---|---|---|---|
| Q4 2026 | — | 0 | — | 0 |
| Q3 2026 | — | 0 | $41.0M | 60 |
| Q2 2026 | — | 0 | $7.7M | 11 |
| Q1 2026 | $10.0M | 3 | $41.8M | 5 |
Valuation, profit and volume
P/E (trailing)n/aSector median —
Market value—
Profit margin—Revenue growth —
Volume vs. 50-day0.8×Last 5 sessions
Insiders' paper profit+$9.5MOn all tracked purchases +94.5%
Summary
Over the past 12 months, 3 Ethos Technologies Inc. insiders reported open-market purchases totaling $10.0M, while 13 insiders reported sales totaling $90.5M. The most recent cluster buy began on Jan 29, 2026, when 3 insiders bought a combined $10.0M. 26 of 76 recorded sales were made under pre-scheduled Rule 10b5-1 trading plans, which are usually less informative than discretionary sales.
Insider transactions
Open-market purchases and sales.
| Filed | Insider | Type | Shares | Price | Value | Since | Score |
|---|---|---|---|---|---|---|---|
| Sep 18SEC | Lingke WangPresident | Sell Plan | 110,5871,537,858 held (−7%) | $39.00 | $4.3M | -5.2% | — |
| Sep 18SEC | Peter George ColisCEO | Sell Plan | 21,3631,539,331 held (−1%) | $39.77 | $850K | -7.1% | — |
| Sep 18SEC | Peter George ColisCEO | Sell Plan | 21,1181,537,675 held (−1%) | $38.94 | $822K | -5.1% | — |
| Sep 18SEC | Peter George ColisCEO | Sell Plan | 9,6481,543,855 held (−1%) | $37.05 | $357K | -0.2% | — |
| Sep 18SEC | Lingke WangPresident | Sell Plan | 7,4311,648,445 held (−0%) | $38.36 | $285K | -3.6% | — |
| Sep 18SEC | Peter George ColisCEO | Sell Plan | 7,1901,553,503 held (−0%) | $35.98 | $259K | +2.7% | — |
| Sep 18SEC | Peter George ColisCEO | Sell Plan | 6,4951,537,360 held (−0%) | $37.52 | $244K | -1.5% | — |
| Sep 18SEC | Peter George ColisCEO | Sell Plan | 1,9711,537,360 held (−0%) | $40.35 | $80K | -8.4% | — |
| Sep 18SEC | Peter George ColisCEO | Sell Plan | 1,9001,558,793 held (−0%) | $37.69 | $72K | -1.9% | — |
| Sep 18SEC | Lingke WangPresident | Sell Plan | 3151,537,543 held (−0%) | $39.67 | $12K | -6.8% | — |
| Sep 18SEC | Peter George ColisCEO | Sell Plan | 3151,537,360 held (−0%) | $39.67 | $12K | -6.8% | — |
| Aug 21SEC | Lingke WangPresident | Sell Plan | 80,0121,543,555 held (−5%) | $33.51 | $2.7M | +10.3% | — |
| Aug 21SEC | Us (ttgp), Ltd. Sc10% Owner | Sell | 37,2502,723 held (−93%) | $33.37 | $1.2M | +10.8% | — |
| Aug 21SEC | Sequoia Capital U.S. Venture Fund Xv, L.P.10% Owner | Sell | 37,2502,723 held (−93%) | $33.37 | $1.2M | +10.8% | — |
| Aug 21SEC | Lingke WangPresident | Sell Plan | 32,3091,623,567 held (−2%) | $32.63 | $1.1M | +13.3% | — |
| Aug 21SEC | Us (ttgp), Ltd. Sc10% Owner | Sell | 29,7882,177 held (−93%) | $33.37 | $994K | +10.8% | — |
| Aug 21SEC | Sequoia Capital U.S. Venture Fund Xv, L.P.10% Owner | Sell | 29,7882,177 held (−93%) | $33.37 | $994K | +10.8% | — |
| Aug 21SEC | Peter George ColisCEO | Sell Plan | 24,5641,541,396 held (−2%) | $33.30 | $818K | +11.0% | — |
| Aug 21SEC | Peter George ColisCEO | Sell Plan | 23,6531,570,231 held (−1%) | $32.89 | $778K | +12.4% | — |
| Aug 21SEC | Us (ttgp), Ltd. Sc10% Owner | Sell | 19,92439,973 held (−33%) | $32.52 | $648K | +13.7% | — |
| Aug 21SEC | Sequoia Capital U.S. Venture Fund Xv, L.P.10% Owner | Sell | 19,92439,973 held (−33%) | $32.52 | $648K | +13.7% | — |
| Aug 21SEC | Us (ttgp), Ltd. Sc10% Owner | Sell | 19,349 | $32.82 | $635K | +12.6% | — |
| Aug 21SEC | Sequoia Capital U.S. Venture Fund Xv, L.P.10% Owner | Sell | 19,349 | $32.82 | $635K | +12.6% | — |
| Aug 21SEC | Us (ttgp), Ltd. Sc10% Owner | Sell | 15,93331,965 held (−33%) | $32.52 | $518K | +13.7% | — |
| Aug 21SEC | Sequoia Capital U.S. Venture Fund Xv, L.P.10% Owner | Sell | 15,93331,965 held (−33%) | $32.52 | $518K | +13.7% | — |
| Aug 21SEC | Us (ttgp), Ltd. Sc10% Owner | Sell | 15,472 | $32.82 | $508K | +12.6% | — |
| Aug 21SEC | Sequoia Capital U.S. Venture Fund Xv, L.P.10% Owner | Sell | 15,472 | $32.82 | $508K | +12.6% | — |
| Aug 21SEC | Peter George ColisCEO | Sell Plan | 14,7441,565,960 held (−1%) | $33.23 | $490K | +11.2% | — |
| Aug 21SEC | Peter George ColisCEO | Sell Plan | 13,1801,580,704 held (−1%) | $32.60 | $430K | +13.4% | — |
| Aug 21SEC | Brandt Walter KucharskiChief Accounting Officer | Sell Plan | 8,41991,964 held (−8%) | $32.46 | $273K | +13.9% | — |
| Aug 21SEC | Lingke WangPresident | Sell Plan | 6,0121,537,543 held (−0%) | $33.98 | $204K | +8.8% | — |
| Aug 21SEC | Peter George ColisCEO | Sell Plan | 4,2711,565,960 held (−0%) | $33.61 | $144K | +10.0% | — |
| Aug 21SEC | Peter George ColisCEO | Sell Plan | 4,0361,537,360 held (−0%) | $33.85 | $137K | +9.2% | — |
| Aug 21SEC | Us (ttgp), Ltd. Sc10% Owner | Sell | 2,723 | $34.05 | $93K | +8.5% | — |
| Aug 21SEC | Sequoia Capital U.S. Venture Fund Xv, L.P.10% Owner | Sell | 2,723 | $34.05 | $93K | +8.5% | — |
| Aug 21SEC | Us (ttgp), Ltd. Sc10% Owner | Sell | 2,177 | $34.05 | $74K | +8.5% | — |
| Aug 21SEC | Sequoia Capital U.S. Venture Fund Xv, L.P.10% Owner | Sell | 2,177 | $34.05 | $74K | +8.5% | — |
| Aug 21SEC | Brandt Walter KucharskiChief Accounting Officer | Sell Plan | 31691,648 held (−0%) | $32.86 | $10K | +12.5% | — |
| Aug 18SEC | Brandt Walter KucharskiChief Accounting Officer | Sell Plan | 73,665109,765 held (−40%) | $34.90 | $2.6M | +5.9% | — |
| Aug 18SEC | Lingke WangPresident | Sell | 22,4131,572,889 held (−1%) | $34.28 | $768K | +7.8% | — |
| Aug 18SEC | Peter George ColisCEO | Sell | 17,6341,577,668 held (−1%) | $34.00 | $600K | +8.7% | — |
| Aug 18SEC | Christopher M. CapozziCFO | Sell | 15,197650,031 held (−2%) | $33.92 | $515K | +9.0% | — |
| Aug 18SEC | Peter George ColisCEO | Sell | 11,7081,565,960 held (−1%) | $34.46 | $403K | +7.3% | — |
| Aug 18SEC | Christopher M. CapozziCFO | Sell | 10,987639,044 held (−2%) | $34.44 | $378K | +7.3% | — |
| Aug 18SEC | Brandt Walter KucharskiChief Accounting Officer | Sell Plan | 4,144101,850 held (−4%) | $34.18 | $142K | +8.1% | — |
| Aug 18SEC | Brandt Walter KucharskiChief Accounting Officer | Sell Plan | 3,771105,994 held (−3%) | $35.44 | $134K | +4.3% | — |
| Aug 18SEC | Brandt Walter KucharskiChief Accounting Officer | Sell Plan | 1,467100,383 held (−1%) | $34.49 | $51K | +7.2% | — |
| Aug 18SEC | Lingke WangPresident | Sell | 2101,572,679 held (−0%) | $34.80 | $7K | +6.2% | — |
| Jul 29SEC | 2021, L.p. Gv10% Owner | Sell | 196,931 | $19.46 | $3.8M | +89.9% | — |
| Jul 29SEC | 2021, L.p. Gv10% Owner | Sell | 118,138 | $18.90 | $2.2M | +95.6% | — |
| Jul 27SEC | 2021 Gp, L.l.c. Gv10% Owner | Sell | 63,297 | $19.06 | $1.2M | +93.9% | — |
| Jul 27SEC | 2021 Gp, L.l.c. Gv10% Owner | Sell | 23,417 | $18.88 | $442K | +95.8% | — |
| Jul 23SEC | 2019 Gp, L.p. Gv10% Owner | Sell | 49,582 | $19.23 | $953K | +92.2% | — |
| Jul 23SEC | 2019 Gp, L.p. Gv10% Owner | Sell | 22,700200 held (−99%) | $19.05 | $432K | +94.0% | — |
| Jul 23SEC | 2019 Gp, L.p. Gv10% Owner | Sell | 200 | $19.72 | $4K | +87.4% | — |
| Jul 21SEC | 2019, L.p. Gv10% Owner | Sell | 20,534 | $18.68 | $384K | +97.9% | — |
| Jul 21SEC | 2019, L.p. Gv10% Owner | Sell | 18,386 | $18.87 | $347K | +95.9% | — |
| Jul 17SEC | 2019, L.p. Gv10% Owner | Sell | 61,992 | $19.84 | $1.2M | +86.3% | — |
| Jul 17SEC | 2019, L.p. Gv10% Owner | Sell | 19,595 | $18.73 | $367K | +97.3% | — |
| Jul 17SEC | 2019, L.p. Gv10% Owner | Sell | 12,50061,992 held (−17%) | $18.79 | $235K | +96.7% | — |
| May 19SEC | Christopher M. CapozziCFO | Sell | 62,955682,859 held (−8%) | $21.97 | $1.4M | +68.2% | — |
| May 19SEC | Peter George ColisCEO | Sell | 54,890756,295 held (−7%) | $22.00 | $1.2M | +68.0% | — |
| May 19SEC | Lingke WangPresident | Sell | 39,495771,690 held (−5%) | $21.99 | $868K | +68.1% | — |
| May 19SEC | Christopher M. CapozziCFO | Sell | 17,631665,228 held (−3%) | $22.72 | $401K | +62.7% | — |
| May 19SEC | Lingke WangPresident | Sell | 6,854764,836 held (−1%) | $22.77 | $156K | +62.3% | — |
| May 19SEC | Peter George ColisCEO | Sell | 5,145751,150 held (−1%) | $22.78 | $117K | +62.2% | — |
| May 19SEC | Brandt Walter KucharskiChief Accounting Officer | Sell | 5,324183,929 held (−3%) | $22.00 | $117K | +68.0% | — |
| May 19SEC | Brandt Walter KucharskiChief Accounting Officer | Sell | 499183,430 held (−0%) | $22.66 | $11K | +63.1% | — |
| May 18SEC | 2019, L.p. Gv10% Owner | Sell | 60,077 | $23.01 | $1.4M | +60.6% | — |
| May 18SEC | 2019, L.p. Gv10% Owner | Sell | 45,41042,065 held (−52%) | $23.27 | $1.1M | +58.8% | — |
| May 18SEC | 2019, L.p. Gv10% Owner | Sell | 42,065 | $24.27 | $1.0M | +52.3% | — |
| Feb 2SEC | Roelof BothaDirector | Buy | 260,525new position | $19.00 | $4.9M | +94.5% | — |
| Jan 30SEC | 2017 Gp, L.l.c. Gv10% Owner | Sell | 1,755,632 | $19.00 | $33.4M | +94.5% | — |
| Jan 30SEC | William J WheelerDirector | Buy | 260,525271,025 held (+2481%) | $19.00 | $4.9M | +94.5% | — |
| Jan 30SEC | Vipul SharmaCTO | Sell | 200,000529,217 held (−27%) | $17.86 | $3.6M | +106.9% | — |
| Jan 30SEC | Erin N LantzChief Revenue Officer | Sell | 162,677253,904 held (−39%) | $17.86 | $2.9M | +106.9% | — |
| Jan 30SEC | 2017 Gp, L.l.c. Gv10% Owner | Sell | 89,6763,198,249 held (−3%) | $19.00 | $1.7M | +94.5% | — |
| Jan 30SEC | Brandt Walter KucharskiChief Accounting Officer | Sell | 12,428132,484 held (−9%) | $17.86 | $222K | +106.9% | — |
| Jan 30SEC | Mark W. MullinDirector | Buy | 5,26317,451 held (+43%) | $19.00 | $100K | +94.5% | — |
Insiders at Ethos Technologies Inc.
| Insider | Bought | Sold | Last filing | Score |
|---|---|---|---|---|
| 2017 Gp, L.l.c. Gv10% Owner | — | $35.1M | Jan 30, 2026 | — |
| Roelof BothaDirector | $4.9M | — | Feb 2, 2026 | — |
| William J WheelerDirector | $4.9M | — | Jan 30, 2026 | — |
| Lingke WangPresident | — | $10.4M | Sep 18, 2026 | — |
| Peter George ColisCEO | — | $7.8M | Sep 18, 2026 | — |
| 2021, L.p. Gv10% Owner | — | $6.1M | Jul 29, 2026 | — |
| 2019, L.p. Gv10% Owner | — | $6.0M | Jul 21, 2026 | — |
| Us (ttgp), Ltd. Sc10% Owner | — | $4.7M | Aug 21, 2026 | — |
| Sequoia Capital U.S. Venture Fund Xv, L.P.10% Owner | — | $4.7M | Aug 21, 2026 | — |
| Vipul SharmaCTO | — | $3.6M | Jan 30, 2026 | — |
| Brandt Walter KucharskiChief Accounting Officer | — | $3.5M | Aug 21, 2026 | — |
| Erin N LantzChief Revenue Officer | — | $2.9M | Jan 30, 2026 | — |
| Christopher M. CapozziCFO | — | $2.7M | Aug 18, 2026 | — |
| 2021 Gp, L.l.c. Gv10% Owner | — | $1.6M | Jul 27, 2026 | — |
| 2019 Gp, L.p. Gv10% Owner | — | $1.4M | Jul 23, 2026 | — |
| Mark W. MullinDirector | $100K | — | Jan 30, 2026 | — |
LIFE stock: common questions
Are Ethos Technologies Inc. insiders buying LIFE stock?
In the past 12 months, 3 insiders reported open-market purchases of LIFE worth $10.0M. The latest was Director Roelof Botha bought $4.9M of LIFE at $19.00 — first open-market purchase in our records; opens a new position.
Are Ethos Technologies Inc. insiders selling LIFE stock?
13 insiders reported sales worth $90.5M over the same period.
Where does this data come from?
Every transaction comes from Form 4 filings that insiders must submit to the SEC within two business days of a trade. We pull them from SEC EDGAR every night.
What is LIFE's 52-week range?
Over the past year LIFE has traded between $9.85 and $42.02. It last closed at $36.96 on Oct 9, 2026.