HARLEY-DAVIDSON (HOG) stock: insider trades, news & valuation
Strong buyingShare price and insider trades
HARLEY-DAVIDSON insider trading at a glance (Oct 9, 2026): in the past 12 months, 5 insiders bought $1.9M and 5 sold $843K of HOG stock on the open market, including a cluster buy that began Jul 31, 2026.
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HOG insider buying and selling by quarter
Open-market purchases (green, above the line) and sales (red, below), by trade date.
| Quarter | Bought | Purchases | Sold | Sales |
|---|---|---|---|---|
| Q4 2026 | — | 0 | $38K | 1 |
| Q3 2026 | $1.4M | 3 | $119K | 3 |
| Q2 2026 | — | 0 | $115K | 3 |
| Q1 2026 | $412K | 3 | $198K | 2 |
| Q4 2025 | — | 0 | $372K | 2 |
Valuation, profit and volume
Summary
Over the past 12 months, 5 HARLEY-DAVIDSON, INC. insiders reported open-market purchases totaling $1.9M, while 5 insiders reported sales totaling $843K. The most recent cluster buy began on Jul 31, 2026, when 3 insiders bought a combined $1.4M. Among insiders with enough purchase history to measure, Lori Ann Flees (Director) has the highest Insider Score at 82. 7 of 11 recorded sales were made under pre-scheduled Rule 10b5-1 trading plans, which are usually less informative than discretionary sales.
Insider transactions
Open-market purchases and sales.
| Filed | Insider | Type | Shares | Price | Value | Since | Score |
|---|---|---|---|---|---|---|---|
| Oct 5SEC | Jonathan R RootCFO | Sell Plan | 1,55924,733 held (−6%) | $24.43 | $38K | +10.1% | — |
| Sep 2SEC | Jonathan R RootCFO | Sell Plan | 1,55426,292 held (−6%) | $27.46 | $43K | -2.0% | — |
| Aug 13SEC | Gayle LittletonGeneral Counsel | Buy | 7,500new position | $26.38 | $198K | +2.0% | — |
| Aug 11SEC | Artie StarrsCEO, President | Buy | 10,00025,000 held (+67%) | $25.89 | $259K | +3.9% | — |
| Aug 5SEC | Jonathan R RootCFO | Sell Plan | 1,55427,846 held (−5%) | $24.88 | $39K | +8.1% | — |
| Aug 3SEC | Daniel J NovaDirector | Buy | 40,00047,605 held (+526%) | $24.57 | $983K | +9.5% | — |
| Jul 6SEC | Jonathan R RootCFO | Sell Plan | 1,55429,400 held (−5%) | $24.44 | $38K | +10.1% | — |
| Jun 3SEC | Jonathan R RootCFO | Sell Plan | 1,55430,954 held (−5%) | $23.87 | $37K | +12.7% | — |
| May 21SEC | Jonathan R RootCFO | Sell Plan | 1,55432,508 held (−5%) | $24.21 | $38K | +11.1% | — |
| May 13SEC | Paul J KrauseGeneral Counsel | Sell Plan | 1,56430,012 held (−5%) | $26.00 | $41K | +3.5% | — |
| Mar 16SEC | Charles DoPresident | Sell | 4,241183 held (−96%) | $18.10 | $77K | +48.6% | — |
| Mar 9SEC | Artie StarrsCEO, President | Buy | 15,000new position | $19.10 | $286K | +40.8% | — |
| Mar 9SEC | Lori Ann FleesDirector | Buy | 4,00011,208 held (+55%) | $18.89 | $76K | +42.4% | 82 |
| Mar 2SEC | Rafeh MasoodDirector | Buy | 2,7757,480 held (+59%) | $18.00 | $50K | +49.4% | — |
| Feb 26SEC | Jr James D FarleyDirector | Sell | 6,45416,205 held (−28%) | $18.71 | $121K | +43.8% | — |
| Nov 24SEC | Luke Christopher MansfieldChief Commercial Officer | Sell | 11,50012,055 held (−49%) | $23.21 | $267K | +15.9% | — |
| Nov 12SEC | Charles DoPresident | Sell | 4,136183 held (−96%) | $25.51 | $106K | +5.4% | — |
Insiders at HARLEY-DAVIDSON, INC.
| Insider | Bought | Sold | Last filing | Score |
|---|---|---|---|---|
| Daniel J NovaDirector | $983K | — | Aug 3, 2026 | — |
| Artie StarrsCEO, President | $545K | — | Aug 11, 2026 | — |
| Gayle LittletonGeneral Counsel | $198K | — | Aug 13, 2026 | — |
| Luke Christopher MansfieldChief Commercial Officer | — | $267K | Nov 24, 2025 | — |
| Jonathan R RootCFO | — | $232K | Oct 5, 2026 | — |
| Lori Ann FleesDirector | $76K | — | Mar 9, 2026 | 82 |
| Charles DoPresident | — | $182K | Mar 16, 2026 | — |
| Rafeh MasoodDirector | $50K | — | Mar 2, 2026 | — |
| Jr James D FarleyDirector | — | $121K | Feb 26, 2026 | — |
| Paul J KrauseGeneral Counsel | — | $41K | May 13, 2026 | — |
HOG stock: common questions
Are HARLEY-DAVIDSON, INC. insiders buying HOG stock?
In the past 12 months, 5 insiders reported open-market purchases of HOG worth $1.9M. The latest was General Counsel Gayle Littleton bought $198K of HOG at $26.38 — first open-market purchase in our records; opens a new position.
Are HARLEY-DAVIDSON, INC. insiders selling HOG stock?
5 insiders reported sales worth $843K over the same period.
Where does this data come from?
Every transaction comes from Form 4 filings that insiders must submit to the SEC within two business days of a trade. We pull them from SEC EDGAR every night.
What is HOG's 52-week range?
Over the past year HOG has traded between $16.94 and $28.26. It last closed at $26.90 on Oct 9, 2026.