Honest Company (HNST) stock: insider trades, news & valuation
Heavy selling
Close · Oct 9, 2026
$5.07
+2.0% on the day
+32.7% over 12 months
52-week range $2.10 – $5.95
Share price and insider trades
HNST closeInsider buyInsider sale
Bought, 12 months$0
Sold, 12 months$4.1M
Insiders buying0
Insiders selling10
Honest Company insider trading at a glance (Oct 9, 2026): in the past 12 months, 0 insiders bought $0 and 10 sold $4.1M of HNST stock on the open market.
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HNST insider buying and selling by quarter
Open-market purchases (green, above the line) and sales (red, below), by trade date.
| Quarter | Bought | Purchases | Sold | Sales |
|---|---|---|---|---|
| Q4 2026 | — | 0 | $122K | 1 |
| Q3 2026 | — | 0 | $1.7M | 12 |
| Q2 2026 | — | 0 | $572K | 9 |
| Q1 2026 | — | 0 | $1.3M | 10 |
| Q4 2025 | — | 0 | $438K | 8 |
Valuation, profit and volume
P/E (trailing)n/aSector median —
Market value—
Profit margin—Revenue growth —
Volume vs. 50-day0.6×Last 5 sessions
Insiders' paper profit—On all tracked purchases —
Summary
Over the past 12 months, 0 Honest Company, Inc. insiders reported open-market purchases totaling $0, while 10 insiders reported sales totaling $4.1M. 32 of 40 recorded sales were made under pre-scheduled Rule 10b5-1 trading plans, which are usually less informative than discretionary sales.
Insider transactions
Open-market purchases and sales.
| Filed | Insider | Type | Shares | Price | Value | Since | Score |
|---|---|---|---|---|---|---|---|
| Oct 9 NewSEC | Thomas SternweisSvp, Enterprise Dev. & Strat. | Sell | 25,000404,394 held (−6%) | $4.90 | $122K | +3.5% | — |
| Sep 15SEC | Thomas SternweisSvp, Enterprise Dev. & Strat. | Sell Plan | 25,000429,394 held (−6%) | $5.48 | $137K | -7.5% | — |
| Aug 24SEC | Carla VernonCEO | Sell Plan | 117,8933,828,558 held (−3%) | $4.99 | $588K | +1.6% | — |
| Aug 24SEC | Brendan SheeheyGeneral Counsel | Sell Plan | 9,664706,224 held (−1%) | $4.99 | $48K | +1.6% | — |
| Aug 24SEC | Dorria L. BallChief People Officer | Sell Plan | 6,812418,584 held (−2%) | $4.99 | $34K | +1.6% | — |
| Aug 24SEC | Thomas SternweisSvp, Enterprise Dev. & Strat. | Sell Plan | 6,403454,394 held (−1%) | $4.99 | $32K | +1.6% | — |
| Aug 24SEC | Jonathan MayleSvp, Customer Sales | Sell Plan | 6,161363,994 held (−2%) | $4.99 | $31K | +1.6% | — |
| Aug 24SEC | Kunssberg Etienne VonSvp, Supply Chain | Sell Plan | 4,578383,517 held (−1%) | $5.01 | $23K | +1.2% | — |
| Aug 24SEC | Curtiss James Bruce IIIChief Fin. & Operating Officer | Sell Plan | 3,129582,986 held (−1%) | $4.99 | $16K | +1.6% | — |
| Aug 24SEC | Kunssberg Etienne VonSvp, Supply Chain | Sell Plan | 2,617282,296 held (−1%) | $4.99 | $13K | +1.6% | — |
| Aug 11SEC | Jonathan MayleSvp, Customer Sales | Sell | 79,000370,155 held (−18%) | $5.22 | $412K | -2.9% | — |
| Aug 11SEC | Andrea TurnerDirector | Sell | 34,396282,304 held (−11%) | $5.30 | $182K | -4.3% | — |
| Aug 11SEC | Andrea TurnerDirector | Sell | 29,899252,405 held (−11%) | $5.21 | $156K | -2.7% | — |
| May 22SEC | Carla VernonCEO | Sell Plan | 119,3893,946,451 held (−3%) | $3.14 | $375K | +61.5% | — |
| May 22SEC | Stephen WinchellChief Innovation Officer | Sell Plan | 12,886483,293 held (−3%) | $3.14 | $40K | +61.5% | — |
| May 22SEC | Curtiss James Bruce IIICFO | Sell Plan | 12,669526,157 held (−2%) | $3.14 | $40K | +61.5% | — |
| May 22SEC | Brendan SheeheyGeneral Counsel | Sell Plan | 9,784715,888 held (−1%) | $3.14 | $31K | +61.5% | — |
| May 22SEC | Dorria L. BallChief People Officer | Sell Plan | 6,899425,396 held (−2%) | $3.14 | $22K | +61.5% | — |
| May 22SEC | Thomas SternweisSvp, Enterprise Dev. & Strat. | Sell Plan | 6,673460,797 held (−1%) | $3.14 | $21K | +61.5% | — |
| May 22SEC | Jonathan MayleSvp, Customer Sales | Sell Plan | 6,236449,155 held (−1%) | $3.14 | $20K | +61.5% | — |
| May 22SEC | Kunssberg Etienne VonSvp, Supply Chain | Sell | 4,544284,913 held (−2%) | $3.34 | $15K | +51.8% | — |
| May 22SEC | Kunssberg Etienne VonSvp, Supply Chain | Sell | 2,651289,457 held (−1%) | $3.14 | $8K | +61.5% | — |
| May 21SEC | Carla VernonCEO | Sell Plan | 129,0414,065,840 held (−3%) | $2.85 | $368K | +77.9% | — |
| Mar 10SEC | Kunssberg Etienne VonSvp, Supply Chain | Sell | 16,602292,108 held (−5%) | $2.75 | $46K | +84.4% | — |
| Mar 9SEC | Carla VernonCEO | Sell Plan | 129,3354,065,546 held (−3%) | $2.85 | $369K | +77.9% | — |
| Mar 9SEC | Brendan SheeheyGeneral Counsel | Sell Plan | 22,556725,672 held (−3%) | $2.85 | $64K | +77.9% | — |
| Mar 9SEC | Stephen WinchellChief Innovation Officer | Sell Plan | 21,287496,179 held (−4%) | $2.85 | $61K | +77.9% | — |
| Mar 9SEC | Dorria L. BallChief People Officer | Sell Plan | 15,099432,295 held (−3%) | $2.85 | $43K | +77.9% | — |
| Mar 9SEC | Thomas SternweisSvp, Enterprise Dev. & Strat. | Sell Plan | 14,866467,470 held (−3%) | $2.85 | $42K | +77.9% | — |
| Mar 9SEC | Jonathan MayleSvp, Customer Sales | Sell Plan | 12,725455,391 held (−3%) | $2.85 | $36K | +77.9% | — |
| Mar 9SEC | Kunssberg Etienne VonSvp, Supply Chain | Sell Plan | 12,179308,710 held (−4%) | $2.85 | $35K | +77.9% | — |
| Mar 4SEC | Stephen WinchellChief Innovation Officer | Sell | 73,685517,466 held (−12%) | $2.84 | $209K | +78.5% | — |
| Nov 21SEC | Carla VernonCEO | Sell Plan | 97,5052,901,488 held (−3%) | $2.60 | $254K | +95.0% | — |
| Nov 21SEC | Katherine BartonChief Growth Officer | Sell Plan | 28,896863,698 held (−3%) | $2.60 | $75K | +95.0% | — |
| Nov 21SEC | Brendan SheeheyGeneral Counsel | Sell Plan | 11,849556,739 held (−2%) | $2.60 | $31K | +95.0% | — |
| Nov 21SEC | Stephen WinchellChief Innovation Officer | Sell Plan | 10,595399,662 held (−3%) | $2.60 | $28K | +95.0% | — |
| Nov 21SEC | Thomas SternweisSvp, Enterprise Dev. & Strat. | Sell Plan | 5,071285,808 held (−2%) | $2.60 | $13K | +95.0% | — |
| Nov 21SEC | Katherine BartonChief Growth Officer | Sell Plan | 5,049858,649 held (−1%) | $2.53 | $13K | +100.4% | — |
| Nov 21SEC | Dorria L. BallChief People Officer | Sell Plan | 4,767262,624 held (−2%) | $2.60 | $12K | +95.0% | — |
| Nov 21SEC | Jonathan MayleSvp, Customer Sales | Sell Plan | 4,722293,424 held (−2%) | $2.60 | $12K | +95.0% | — |
Insiders at Honest Company, Inc.
| Insider | Bought | Sold | Last filing | Score |
|---|---|---|---|---|
| Carla VernonCEO | — | $2.0M | Aug 24, 2026 | — |
| Jonathan MayleSvp, Customer Sales | — | $511K | Aug 24, 2026 | — |
| Thomas SternweisSvp, Enterprise Dev. & Strat. | — | $368K | Oct 9, 2026 | — |
| Andrea TurnerDirector | — | $338K | Aug 11, 2026 | — |
| Stephen WinchellChief Innovation Officer | — | $338K | May 22, 2026 | — |
| Brendan SheeheyGeneral Counsel | — | $174K | Aug 24, 2026 | — |
| Kunssberg Etienne VonSvp, Supply Chain | — | $140K | Aug 24, 2026 | — |
| Dorria L. BallChief People Officer | — | $111K | Aug 24, 2026 | — |
| Katherine BartonChief Growth Officer | — | $88K | Nov 21, 2025 | — |
| Curtiss James Bruce IIIChief Fin. & Operating Officer | — | $55K | Aug 24, 2026 | — |
HNST stock: common questions
Are Honest Company, Inc. insiders buying HNST stock?
In the past 12 months, 0 insiders reported open-market purchases of HNST worth $0.
Are Honest Company, Inc. insiders selling HNST stock?
10 insiders reported sales worth $4.1M over the same period.
Where does this data come from?
Every transaction comes from Form 4 filings that insiders must submit to the SEC within two business days of a trade. We pull them from SEC EDGAR every night.
What is HNST's 52-week range?
Over the past year HNST has traded between $2.10 and $5.95. It last closed at $5.07 on Oct 9, 2026.