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FRPT

Freshpet (FRPT) stock: insider trades, news & valuation

Consumer Staples · Strong buying
Close · Oct 9, 2026 $64.07 -1.7% on the day +28.1% over 12 months 52-week range $47.39 – $85.50

Share price and insider trades

FRPT closeInsider buyInsider sale
406080100NovDecJan 2026FebMarAprMayJunJulAugSepOctBought $49,795 on 2026-02-25 · Walter N. GeorgeBought $64,920 on 2026-09-14 · Walter N. GeorgeBought $105,687 on 2026-05-20 · Craig D. Steeneck, Daryl G BrewsterBought $109,340 on 2026-05-08 · Walter N. GeorgeBought $243,202 on 2026-05-18 · David Biegger, Jacki Sue Kelley, Timothy R MclevishSold $320,501 on 2025-12-05 · Scott James MorrisSold $2,278,259 on 2026-05-20 · William B. CyrSold $2,293,056 on 2026-05-13 · William B. CyrSold $2,312,464 on 2026-05-18 · William B. CyrSold $2,325,901 on 2026-05-15 · William B. CyrSold $2,358,685 on 2026-05-11 · William B. CyrSold $2,389,429 on 2026-05-22 · William B. CyrSold $2,963,650 on 2026-08-26 · William B. CyrSold $3,209,351 on 2026-08-17 · William B. CyrSold $3,212,797 on 2026-08-14 · William B. CyrSold $3,247,622 on 2026-08-21 · William B. CyrSold $3,293,313 on 2026-08-19 · William B. CyrSold $3,334,347 on 2026-08-24 · William B. CyrSold $3,485,494 on 2025-11-06 · Scott James Morris
Bought, 12 months$557K
Sold, 12 months$37.0M
Insiders buying6
Insiders selling2

Freshpet insider trading at a glance (Oct 9, 2026): in the past 12 months, 6 insiders bought $557K and 2 sold $37.0M of FRPT stock on the open market, including a cluster buy that began May 8, 2026; P/E 16.9 vs. a sector median of 22.0.

FRPT insider buying and selling by quarter

Open-market purchases (green, above the line) and sales (red, below), by trade date.

Q4 2025: $3.8M sold (4 trades)Q4 2025Q1 2026: $50K bought (1 trades)$50KQ1 2026Q2 2026: $458K bought (8 trades)$458KQ2 2026: $14.0M sold (36 trades)Q2 2026Q3 2026: $65K bought (1 trades)$65KQ3 2026: $19.3M sold (25 trades)Q3 2026Q4 2026
QuarterBoughtPurchasesSoldSales
Q4 2026—0—0
Q3 2026$65K1$19.3M25
Q2 2026$458K8$14.0M36
Q1 2026$50K1—0
Q4 2025—0$3.8M4

Valuation, profit and volume

Pick score 54/100
P/E (trailing)16.9Sector median 22.0
Market value$3.08BPackaged Foods
Profit margin17.3%Revenue growth +15.5%
Volume vs. 50-day1.0×Last 5 sessions
Insiders' paper profit+$122KOn all tracked purchases +21.2%

Summary

Over the past 12 months, 6 Freshpet, Inc. insiders reported open-market purchases totaling $557K, while 2 insiders reported sales totaling $37.0M. The most recent cluster buy began on May 8, 2026, when 6 insiders bought a combined $443K. Among insiders with enough purchase history to measure, Walter N. George (Director) has the highest Insider Score at 39. 61 of 65 recorded sales were made under pre-scheduled Rule 10b5-1 trading plans, which are usually less informative than discretionary sales.

FRPT stock news and SEC filings

Recent 8-K filings and headlines. Tone is scored from the headline wording; “Policy” marks regulatory, trade or government topics.

Insider transactions

Open-market purchases and sales.

Filed Insider Type Shares Price Value Since Score
Sep 16SEC Walter N. GeorgeDirector Buy 1,00051,746 held (+2%) $64.92 $65K -1.3% 39
Aug 28SEC William B. CyrCEO Sell Plan 37,007350,744 held (−10%) $74.67 $2.8M -14.2% 37
Aug 28SEC William B. CyrCEO Sell Plan 1,110106,530 held (−1%) $75.40 $84K -15.0% 37
Aug 28SEC William B. CyrCEO Sell Plan 97996,677 held (−1%) $75.40 $74K -15.0% 37
Aug 28SEC William B. CyrCEO Sell Plan 56849,044 held (−1%) $75.40 $43K -15.0% 37
Aug 25SEC William B. CyrCEO Sell Plan 40,398331,876 held (−11%) $76.01 $3.1M -15.7% 37
Aug 25SEC William B. CyrCEO Sell Plan 40,957309,905 held (−12%) $73.87 $3.0M -13.3% 37
Aug 25SEC William B. CyrCEO Sell Plan 1,24791,690 held (−1%) $74.34 $93K -13.8% 37
Aug 25SEC William B. CyrCEO Sell Plan 1,25099,470 held (−1%) $74.03 $93K -13.5% 37
Aug 25SEC William B. CyrCEO Sell Plan 1,10283,571 held (−1%) $74.34 $82K -13.8% 37
Aug 25SEC William B. CyrCEO Sell Plan 1,10590,447 held (−1%) $74.03 $82K -13.5% 37
Aug 25SEC William B. CyrCEO Sell Plan 63941,452 held (−2%) $74.34 $48K -13.8% 37
Aug 25SEC William B. CyrCEO Sell Plan 64045,432 held (−1%) $74.03 $47K -13.5% 37
Aug 25SEC William B. CyrCEO Sell Plan 567331,309 held (−0%) $74.03 $42K -13.5% 37
Aug 21SEC William B. CyrCEO Sell Plan 41,028288,493 held (−12%) $74.80 $3.1M -14.3% 37
Aug 21SEC William B. CyrCEO Sell Plan 1,27383,907 held (−1%) $73.58 $94K -12.9% 37
Aug 21SEC William B. CyrCEO Sell Plan 1,12576,692 held (−1%) $73.58 $83K -12.9% 37
Aug 21SEC William B. CyrCEO Sell Plan 65237,471 held (−2%) $73.58 $48K -12.9% 37
Aug 19SEC William B. CyrCEO Sell Plan 41,022267,152 held (−13%) $72.86 $3.0M -12.1% 37
Aug 19SEC William B. CyrCEO Sell Plan 1,27176,150 held (−2%) $72.41 $92K -11.5% 37
Aug 19SEC William B. CyrCEO Sell Plan 1,12369,836 held (−2%) $72.41 $81K -11.5% 37
Aug 19SEC William B. CyrCEO Sell Plan 65133,503 held (−2%) $72.41 $47K -11.5% 37
Aug 18SEC William B. CyrCEO Sell Plan 41,023245,805 held (−14%) $72.91 $3.0M -12.1% 37
Aug 18SEC William B. CyrCEO Sell Plan 1,27168,391 held (−2%) $72.82 $93K -12.0% 37
Aug 18SEC William B. CyrCEO Sell Plan 1,12462,978 held (−2%) $72.82 $82K -12.0% 37
Aug 18SEC William B. CyrCEO Sell Plan 65129,534 held (−2%) $72.82 $47K -12.0% 37
May 27SEC William B. CyrCEO Sell Plan 29,280224,459 held (−12%) $51.26 $1.5M +25.0% 37
May 27SEC William B. CyrCEO Sell Plan 13,215253,739 held (−5%) $50.51 $667K +26.8% 37
May 27SEC William B. CyrCEO Sell Plan 1,80360,632 held (−3%) $51.18 $92K +25.2% 37
May 27SEC William B. CyrCEO Sell Plan 1,59356,121 held (−3%) $51.18 $82K +25.2% 37
May 27SEC William B. CyrCEO Sell Plan 92325,565 held (−3%) $51.18 $47K +25.2% 37
May 22SEC William B. CyrCEO Sell Plan 42,907204,585 held (−17%) $47.92 $2.1M +33.7% 37
May 22SEC Craig D. SteeneckDirector Buy 2,00037,500 held (+6%) $47.83 $96K +34.0% —
May 22SEC William B. CyrCEO Sell Plan 1,95153,405 held (−4%) $47.52 $93K +34.8% 37
May 22SEC William B. CyrCEO Sell Plan 1,72549,733 held (−3%) $47.52 $82K +34.8% 37
May 22SEC William B. CyrCEO Sell Plan 99921,868 held (−4%) $47.52 $47K +34.8% 37
May 22SEC Daryl G BrewsterDirector Buy 21159,545 held (+0%) $47.52 $10K +34.8% —
May 20SEC Timothy R MclevishDirector Buy 3,00039,879 held (+8%) $48.67 $146K +31.6% —
May 20SEC Jacki Sue KelleyDirector Buy 1,00014,496 held (+7%) $48.05 $48K +33.3% —
May 20SEC David BieggerDirector Buy 6908,178 held (+9%) $48.50 $33K +32.1% —
May 20SEC David BieggerDirector Buy 1728,350 held (+2%) $50.06 $9K +28.0% —
May 20SEC David BieggerDirector Buy 1388,488 held (+2%) $51.21 $7K +25.1% —
May 19SEC William B. CyrCEO Sell Plan 36,289165,746 held (−18%) $49.46 $1.8M +29.5% 37
May 19SEC William B. CyrCEO Sell Plan 32,344195,471 held (−14%) $48.46 $1.6M +32.2% 37
May 19SEC William B. CyrCEO Sell Plan 7,513186,432 held (−4%) $50.36 $378K +27.2% 37
May 19SEC William B. CyrCEO Sell Plan 6,104202,035 held (−3%) $48.44 $296K +32.3% 37
May 19SEC William B. CyrCEO Sell Plan 1,87446,326 held (−4%) $50.04 $94K +28.0% 37
May 19SEC William B. CyrCEO Sell Plan 1,87439,170 held (−5%) $49.09 $92K +30.5% 37
May 19SEC William B. CyrCEO Sell Plan 1,65643,477 held (−4%) $50.04 $83K +28.0% 37
May 19SEC William B. CyrCEO Sell Plan 1,65737,152 held (−4%) $49.09 $81K +30.5% 37
May 19SEC William B. CyrCEO Sell Plan 1,526193,945 held (−1%) $49.09 $75K +30.5% 37
May 19SEC William B. CyrCEO Sell Plan 1,309185,123 held (−1%) $51.32 $67K +24.8% 37
May 19SEC William B. CyrCEO Sell Plan 95918,247 held (−5%) $50.04 $48K +28.0% 37
May 19SEC William B. CyrCEO Sell Plan 95914,586 held (−6%) $49.09 $47K +30.5% 37
May 19SEC William B. CyrCEO Sell Plan 300165,446 held (−0%) $49.85 $15K +28.5% 37
May 15SEC William B. CyrCEO Sell Plan 31,178157,089 held (−17%) $48.51 $1.5M +32.1% 37
May 15SEC William B. CyrCEO Sell Plan 7,433149,656 held (−5%) $49.26 $366K +30.1% 37
May 15SEC William B. CyrCEO Sell Plan 3,691145,965 held (−2%) $50.32 $186K +27.3% 37
May 15SEC William B. CyrCEO Sell Plan 1,80432,014 held (−5%) $50.63 $91K +26.5% 37
May 15SEC William B. CyrCEO Sell Plan 1,59430,828 held (−5%) $50.63 $81K +26.5% 37
May 15SEC William B. CyrCEO Sell Plan 92310,925 held (−8%) $50.63 $47K +26.5% 37
May 15SEC William B. CyrCEO Sell Plan 195145,770 held (−0%) $51.07 $10K +25.5% 37
May 13SEC William B. CyrCEO Sell Plan 22,290145,936 held (−13%) $49.97 $1.1M +28.2% 37
May 13SEC William B. CyrCEO Sell Plan 17,622128,314 held (−12%) $50.96 $898K +25.7% 37
May 13SEC William B. CyrCEO Sell Plan 1,74224,788 held (−7%) $52.72 $92K +21.5% 37
May 13SEC William B. CyrCEO Sell Plan 1,672125,898 held (−1%) $52.79 $88K +21.4% 37
May 13SEC William B. CyrCEO Sell Plan 1,54024,441 held (−6%) $52.73 $81K +21.5% 37
May 13SEC William B. CyrCEO Sell Plan 8927,228 held (−11%) $52.73 $47K +21.5% 37
May 13SEC William B. CyrCEO Sell Plan 744127,570 held (−1%) $51.74 $38K +23.8% 37
May 11SEC Walter N. GeorgeDirector Buy 2,00050,746 held (+4%) $54.67 $109K +17.2% 39
Feb 26SEC Walter N. GeorgeDirector Buy 63047,157 held (+1%) $79.04 $50K -18.9% 39
Dec 9SEC Scott James MorrisPresident Sell 5,14230,858 held (−14%) $62.33 $321K +2.8% —
Nov 10SEC Scott James MorrisPresident Sell 45,331195,359 held (−19%) $55.21 $2.5M +16.0% —
Nov 10SEC Scott James MorrisPresident Sell 16,822160,476 held (−9%) $55.19 $928K +16.1% —
Nov 10SEC Scott James MorrisPresident Sell 982196,112 held (−0%) $55.36 $54K +15.7% —

Insiders at Freshpet, Inc.

InsiderBoughtSoldLast filingScore
William B. CyrCEO — $33.2M Aug 28, 2026 37
Scott James MorrisPresident — $3.8M Dec 9, 2025 —
Walter N. GeorgeDirector $224K — Sep 16, 2026 39
Timothy R MclevishDirector $146K — May 20, 2026 —
Craig D. SteeneckDirector $96K — May 22, 2026 —
David BieggerDirector $49K — May 20, 2026 —
Jacki Sue KelleyDirector $48K — May 20, 2026 —
Daryl G BrewsterDirector $10K — May 22, 2026 —

Insider activity at other Consumer Staples companies

Same sector, ranked by insider buying in the last 90 days.

  • COE51Talk Online Education Group$134M bought
  • SUJASUJA LIFE, INC.$29.0M bought
  • COURCoursera, Inc.$11.4M bought
  • ENHAEnhanced Group Inc.$11.1M bought
  • LWAYLifeway Foods, Inc.$8.3M bought
  • NATRNATURES SUNSHINE PRODUCTS INC$2.6M bought

FRPT stock: common questions

Are Freshpet, Inc. insiders buying FRPT stock?

In the past 12 months, 6 insiders reported open-market purchases of FRPT worth $557K. The latest was Director Walter N. George bought $65K of FRPT at $64.92.

Are Freshpet, Inc. insiders selling FRPT stock?

2 insiders reported sales worth $37.0M over the same period.

Where does this data come from?

Every transaction comes from Form 4 filings that insiders must submit to the SEC within two business days of a trade. We pull them from SEC EDGAR every night.

What is FRPT's P/E ratio?

FRPT trades at about 16.9 times trailing earnings, compared with a median of 22.0 for the Consumer Staples sector.

What is FRPT's 52-week range?

Over the past year FRPT has traded between $47.39 and $85.50. It last closed at $64.07 on Oct 9, 2026.