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ELF

e.l.f. Beauty (ELF) stock: insider trades, news & valuation

Net selling
Close · Oct 9, 2026 $109.23 +3.1% on the day -24.7% over 12 months 52-week range $49.57 – $144.97

Share price and insider trades

ELF closeInsider buyInsider sale
050100150NovDecJan 2026FebMarAprMayJunJulAugSepOctSold $96,317 on 2026-08-18 · Lauren Cooks LevitanSold $193,827 on 2025-12-04 · Scott Milsten, Tarang AminSold $269,537 on 2025-11-24 · Lauren Cooks LevitanSold $434,375 on 2026-05-28 · Lauren Cooks LevitanBought $464,800 on 2026-02-20 · Matthew FarrellSold $571,800 on 2026-08-19 · Joshua Allen FranksSold $606,320 on 2026-09-01 · Joshua Allen FranksSold $1,071,467 on 2026-08-04 · Kory MarchisottoSold $1,427,278 on 2026-06-09 · Jennifer Catherine Hartnett, Joshua Allen Franks, Kory Marchisotto, Mandy J Fields, Scott Milsten, Tarang AminSold $1,701,069 on 2026-09-08 · Joshua Allen Franks, Mandy J FieldsSold $3,037,919 on 2026-06-04 · Jennifer Catherine Hartnett, Joshua Allen Franks, Kory Marchisotto, Mandy J Fields, Scott Milsten, Tarang AminSold $3,312,240 on 2026-04-01 · Tarang AminSold $4,855,661 on 2026-10-01 · Tarang AminSold $5,953,478 on 2026-07-01 · Jennifer Catherine Hartnett, Tarang AminSold $10,003,087 on 2026-04-27 · Jennifer Catherine Hartnett, Joshua Allen Franks, Kory Marchisotto, Mandy J Fields, Scott Milsten, Tarang Amin
Bought, 12 months$465K
Sold, 12 months$50.1M
Insiders buying1
Insiders selling7

e.l.f. Beauty insider trading at a glance (Oct 9, 2026): in the past 12 months, 1 insider bought $465K and 7 sold $50.1M of ELF stock on the open market.

ELF insider buying and selling by quarter

Open-market purchases (green, above the line) and sales (red, below), by trade date.

Q2 2025: $1.2M sold (2 trades)Q2 2025Q3 2025Q4 2025: $31.2M sold (12 trades)Q4 2025Q1 2026: $465K bought (1 trades)$465KQ1 2026Q2 2026: $18.2M sold (21 trades)Q2 2026Q3 2026: $10.0M sold (17 trades)Q3 2026Q4 2026: $4.9M sold (3 trades)Q4 2026
QuarterBoughtPurchasesSoldSales
Q4 2026—0$4.9M3
Q3 2026—0$10.0M17
Q2 2026—0$18.2M21
Q1 2026$465K1—0
Q4 2025—0$31.2M12
Q3 2025—0—0
Q2 2025—0$1.2M2

Valuation, profit and volume

P/E (trailing)n/aSector median —
Market value— 
Profit margin—Revenue growth —
Volume vs. 50-day0.6×Last 5 sessions
Insiders' paper profit+$81KOn all tracked purchases +17.5%

Summary

Over the past 12 months, 1 e.l.f. Beauty, Inc. insider reported open-market purchases totaling $465K, while 7 insiders reported sales totaling $50.1M. 29 of 55 recorded sales were made under pre-scheduled Rule 10b5-1 trading plans, which are usually less informative than discretionary sales.

Insider transactions

Open-market purchases and sales.

Filed Insider Type Shares Price Value Since Score
Oct 5SEC Tarang AminCEO Sell Plan 23,072158,424 held (−13%) $102.84 $2.4M +6.2% —
Oct 5SEC Tarang AminCEO Sell Plan 21,902136,522 held (−14%) $103.66 $2.3M +5.4% —
Oct 5SEC Tarang AminCEO Sell Plan 2,026134,496 held (−1%) $105.01 $213K +4.0% —
Sep 10SEC Mandy J FieldsSee Remarks Sell Plan 7,96598,996 held (−7%) $103.83 $827K +5.2% —
Sep 10SEC Mandy J FieldsSee Remarks Sell Plan 4,65094,346 held (−5%) $104.73 $487K +4.3% —
Sep 10SEC Mandy J FieldsSee Remarks Sell Plan 2,85091,496 held (−3%) $105.65 $301K +3.4% —
Sep 10SEC Mandy J FieldsSee Remarks Sell Plan 60090,896 held (−1%) $106.61 $64K +2.5% —
Sep 9SEC Joshua Allen FranksSvp, Operations Sell Plan 200135,297 held (−0%) $110.00 $22K -0.7% —
Sep 3SEC Joshua Allen FranksSvp, Operations Sell Plan 5,512138,797 held (−4%) $110.00 $606K -0.7% —
Aug 21SEC Joshua Allen FranksSvp, Operations Sell Plan 5,718144,309 held (−4%) $100.00 $572K +9.2% —
Aug 20SEC Lauren Cooks LevitanDirector Sell 1,03410,516 held (−9%) $93.15 $96K +17.3% —
Aug 6SEC Kory MarchisottoSee Remarks Sell Plan 12,173169,695 held (−7%) $88.02 $1.1M +24.1% —
Jul 2SEC Tarang AminCEO Sell Plan 25,964112,796 held (−19%) $78.96 $2.1M +38.3% —
Jul 2SEC Jennifer Catherine HartnettChief Commercial Officer Sell Plan 25,35728,699 held (−47%) $80.00 $2.0M +36.5% —
Jul 2SEC Tarang AminCEO Sell Plan 16,100138,760 held (−10%) $78.22 $1.3M +39.6% —
Jul 2SEC Tarang AminCEO Sell 15,829135,593 held (−10%) $51.94 $822K +110.3% —
Jul 2SEC Tarang AminCEO Sell 7,000128,593 held (−5%) $51.53 $361K +112.0% —
Jul 2SEC Tarang AminCEO Sell Plan 3,300157,360 held (−2%) $73.59 $243K +48.4% —
Jul 2SEC Tarang AminCEO Sell Plan 2,300110,496 held (−2%) $79.74 $183K +37.0% —
Jul 2SEC Tarang AminCEO Sell Plan 1,100154,860 held (−1%) $76.76 $84K +42.3% —
Jul 2SEC Tarang AminCEO Sell Plan 800156,560 held (−1%) $74.26 $59K +47.1% —
Jul 2SEC Tarang AminCEO Sell Plan 600155,960 held (−0%) $75.61 $45K +44.5% —
Jun 11SEC Tarang AminCEO Sell 7,000128,593 held (−5%) $51.53 $361K +112.0% —
Jun 11SEC Jennifer Catherine HartnettChief Commercial Officer Sell 4,35254,056 held (−7%) $51.53 $224K +112.0% —
Jun 11SEC Kory MarchisottoSee Remarks Sell 4,352181,868 held (−2%) $51.53 $224K +112.0% —
Jun 11SEC Mandy J FieldsSee Remarks Sell 4,327106,961 held (−4%) $51.53 $223K +112.0% —
Jun 11SEC Scott MilstenSee Remarks Sell 4,162144,581 held (−3%) $51.53 $214K +112.0% —
Jun 11SEC Joshua Allen FranksSvp, Operations Sell 3,505150,027 held (−2%) $51.53 $181K +112.0% —
Jun 5SEC Tarang AminCEO Sell 15,829135,593 held (−10%) $51.94 $822K +110.3% —
Jun 5SEC Jennifer Catherine HartnettChief Commercial Officer Sell 10,31858,408 held (−15%) $51.94 $536K +110.3% —
Jun 5SEC Scott MilstenSee Remarks Sell 8,512148,743 held (−5%) $51.94 $442K +110.3% —
Jun 5SEC Kory MarchisottoSee Remarks Sell 8,512186,220 held (−4%) $51.94 $442K +110.3% —
Jun 5SEC Mandy J FieldsSee Remarks Sell 8,464111,288 held (−7%) $51.94 $440K +110.3% —
Jun 5SEC Joshua Allen FranksSvp, Operations Sell 6,854153,532 held (−4%) $51.94 $356K +110.3% —
Jun 1SEC Lauren Cooks LevitanDirector Sell 7,71411,550 held (−40%) $56.31 $434K +94.0% —
Apr 28SEC Tarang AminCEO Sell 41,520112,690 held (−27%) $63.66 $2.6M +71.6% —
Apr 28SEC Scott MilstenSee Remarks Sell 23,797114,940 held (−17%) $63.66 $1.5M +71.6% —
Apr 28SEC Kory MarchisottoSee Remarks Sell 23,796152,417 held (−14%) $63.66 $1.5M +71.6% —
Apr 28SEC Mandy J FieldsSee Remarks Sell 23,65677,437 held (−23%) $63.66 $1.5M +71.6% —
Apr 28SEC Joshua Allen FranksSvp, Operations Sell 23,535118,071 held (−17%) $63.66 $1.5M +71.6% —
Apr 28SEC Jennifer Catherine HartnettChief Commercial Officer Sell 20,82968,726 held (−23%) $63.66 $1.3M +71.6% —
Apr 2SEC Tarang AminCEO Sell Plan 31,630119,666 held (−21%) $62.44 $2.0M +74.9% —
Apr 2SEC Tarang AminCEO Sell Plan 21,25098,416 held (−18%) $62.93 $1.3M +73.6% —
Feb 23SEC Matthew FarrellDirector Buy 5,00010,820 held (+86%) $92.96 $465K +17.5% —
Dec 8SEC Tarang AminCEO Sell 1,52280,296 held (−2%) $79.83 $122K +36.8% —
Dec 8SEC Scott MilstenSee Remarks Sell 90696,500 held (−1%) $79.83 $72K +36.8% —
Nov 26SEC Lauren Cooks LevitanDirector Sell 2,60012,710 held (−17%) $71.71 $186K +52.3% —
Nov 26SEC Lauren Cooks LevitanDirector Sell 1,16011,550 held (−9%) $71.63 $83K +52.5% —
Nov 10SEC Tarang AminCEO Sell Plan 64,030172,470 held (−27%) $132.41 $8.5M -17.5% —
Nov 10SEC Tarang AminCEO Sell Plan 33,038236,500 held (−12%) $131.86 $4.4M -17.2% —
Nov 10SEC Tarang AminCEO Sell Plan 12,430160,040 held (−7%) $133.44 $1.7M -18.1% —
Nov 10SEC Tarang AminCEO Sell Plan 6,817269,538 held (−2%) $130.36 $889K -16.2% —
Oct 3SEC Tarang AminCEO Sell Plan 64,03094,248 held (−40%) $132.41 $8.5M -17.5% —
Oct 3SEC Tarang AminCEO Sell Plan 33,038158,278 held (−17%) $131.86 $4.4M -17.2% —
Oct 3SEC Tarang AminCEO Sell Plan 12,43081,818 held (−13%) $133.44 $1.7M -18.1% —
Oct 3SEC Tarang AminCEO Sell Plan 6,817191,316 held (−3%) $130.36 $889K -16.2% —

Insiders at e.l.f. Beauty, Inc.

InsiderBoughtSoldLast filingScore
Tarang AminCEO — $48.0M Oct 5, 2026 —
Jennifer Catherine HartnettChief Commercial Officer — $4.1M Jul 2, 2026 —
Mandy J FieldsSee Remarks — $3.8M Sep 10, 2026 —
Kory MarchisottoSee Remarks — $3.3M Aug 6, 2026 —
Joshua Allen FranksSvp, Operations — $3.2M Sep 9, 2026 —
Scott MilstenSee Remarks — $2.2M Jun 11, 2026 —
Matthew FarrellDirector $465K — Feb 23, 2026 —
Lauren Cooks LevitanDirector — $800K Aug 20, 2026 —

ELF stock: common questions

Are e.l.f. Beauty, Inc. insiders buying ELF stock?

In the past 12 months, 1 insiders reported open-market purchases of ELF worth $465K. The latest was Director Matthew Farrell bought $465K of ELF at $92.96 — first open-market purchase in our records; raises the stake by 86%.

Are e.l.f. Beauty, Inc. insiders selling ELF stock?

7 insiders reported sales worth $50.1M over the same period.

Where does this data come from?

Every transaction comes from Form 4 filings that insiders must submit to the SEC within two business days of a trade. We pull them from SEC EDGAR every night.

What is ELF's 52-week range?

Over the past year ELF has traded between $49.57 and $144.97. It last closed at $109.23 on Oct 9, 2026.