e.l.f. Beauty (ELF) stock: insider trades, news & valuation
Net sellingShare price and insider trades
e.l.f. Beauty insider trading at a glance (Oct 9, 2026): in the past 12 months, 1 insider bought $465K and 7 sold $50.1M of ELF stock on the open market.
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ELF insider buying and selling by quarter
Open-market purchases (green, above the line) and sales (red, below), by trade date.
| Quarter | Bought | Purchases | Sold | Sales |
|---|---|---|---|---|
| Q4 2026 | — | 0 | $4.9M | 3 |
| Q3 2026 | — | 0 | $10.0M | 17 |
| Q2 2026 | — | 0 | $18.2M | 21 |
| Q1 2026 | $465K | 1 | — | 0 |
| Q4 2025 | — | 0 | $31.2M | 12 |
| Q3 2025 | — | 0 | — | 0 |
| Q2 2025 | — | 0 | $1.2M | 2 |
Valuation, profit and volume
Summary
Over the past 12 months, 1 e.l.f. Beauty, Inc. insider reported open-market purchases totaling $465K, while 7 insiders reported sales totaling $50.1M. 29 of 55 recorded sales were made under pre-scheduled Rule 10b5-1 trading plans, which are usually less informative than discretionary sales.
Insider transactions
Open-market purchases and sales.
| Filed | Insider | Type | Shares | Price | Value | Since | Score |
|---|---|---|---|---|---|---|---|
| Oct 5SEC | Tarang AminCEO | Sell Plan | 23,072158,424 held (−13%) | $102.84 | $2.4M | +6.2% | — |
| Oct 5SEC | Tarang AminCEO | Sell Plan | 21,902136,522 held (−14%) | $103.66 | $2.3M | +5.4% | — |
| Oct 5SEC | Tarang AminCEO | Sell Plan | 2,026134,496 held (−1%) | $105.01 | $213K | +4.0% | — |
| Sep 10SEC | Mandy J FieldsSee Remarks | Sell Plan | 7,96598,996 held (−7%) | $103.83 | $827K | +5.2% | — |
| Sep 10SEC | Mandy J FieldsSee Remarks | Sell Plan | 4,65094,346 held (−5%) | $104.73 | $487K | +4.3% | — |
| Sep 10SEC | Mandy J FieldsSee Remarks | Sell Plan | 2,85091,496 held (−3%) | $105.65 | $301K | +3.4% | — |
| Sep 10SEC | Mandy J FieldsSee Remarks | Sell Plan | 60090,896 held (−1%) | $106.61 | $64K | +2.5% | — |
| Sep 9SEC | Joshua Allen FranksSvp, Operations | Sell Plan | 200135,297 held (−0%) | $110.00 | $22K | -0.7% | — |
| Sep 3SEC | Joshua Allen FranksSvp, Operations | Sell Plan | 5,512138,797 held (−4%) | $110.00 | $606K | -0.7% | — |
| Aug 21SEC | Joshua Allen FranksSvp, Operations | Sell Plan | 5,718144,309 held (−4%) | $100.00 | $572K | +9.2% | — |
| Aug 20SEC | Lauren Cooks LevitanDirector | Sell | 1,03410,516 held (−9%) | $93.15 | $96K | +17.3% | — |
| Aug 6SEC | Kory MarchisottoSee Remarks | Sell Plan | 12,173169,695 held (−7%) | $88.02 | $1.1M | +24.1% | — |
| Jul 2SEC | Tarang AminCEO | Sell Plan | 25,964112,796 held (−19%) | $78.96 | $2.1M | +38.3% | — |
| Jul 2SEC | Jennifer Catherine HartnettChief Commercial Officer | Sell Plan | 25,35728,699 held (−47%) | $80.00 | $2.0M | +36.5% | — |
| Jul 2SEC | Tarang AminCEO | Sell Plan | 16,100138,760 held (−10%) | $78.22 | $1.3M | +39.6% | — |
| Jul 2SEC | Tarang AminCEO | Sell | 15,829135,593 held (−10%) | $51.94 | $822K | +110.3% | — |
| Jul 2SEC | Tarang AminCEO | Sell | 7,000128,593 held (−5%) | $51.53 | $361K | +112.0% | — |
| Jul 2SEC | Tarang AminCEO | Sell Plan | 3,300157,360 held (−2%) | $73.59 | $243K | +48.4% | — |
| Jul 2SEC | Tarang AminCEO | Sell Plan | 2,300110,496 held (−2%) | $79.74 | $183K | +37.0% | — |
| Jul 2SEC | Tarang AminCEO | Sell Plan | 1,100154,860 held (−1%) | $76.76 | $84K | +42.3% | — |
| Jul 2SEC | Tarang AminCEO | Sell Plan | 800156,560 held (−1%) | $74.26 | $59K | +47.1% | — |
| Jul 2SEC | Tarang AminCEO | Sell Plan | 600155,960 held (−0%) | $75.61 | $45K | +44.5% | — |
| Jun 11SEC | Tarang AminCEO | Sell | 7,000128,593 held (−5%) | $51.53 | $361K | +112.0% | — |
| Jun 11SEC | Jennifer Catherine HartnettChief Commercial Officer | Sell | 4,35254,056 held (−7%) | $51.53 | $224K | +112.0% | — |
| Jun 11SEC | Kory MarchisottoSee Remarks | Sell | 4,352181,868 held (−2%) | $51.53 | $224K | +112.0% | — |
| Jun 11SEC | Mandy J FieldsSee Remarks | Sell | 4,327106,961 held (−4%) | $51.53 | $223K | +112.0% | — |
| Jun 11SEC | Scott MilstenSee Remarks | Sell | 4,162144,581 held (−3%) | $51.53 | $214K | +112.0% | — |
| Jun 11SEC | Joshua Allen FranksSvp, Operations | Sell | 3,505150,027 held (−2%) | $51.53 | $181K | +112.0% | — |
| Jun 5SEC | Tarang AminCEO | Sell | 15,829135,593 held (−10%) | $51.94 | $822K | +110.3% | — |
| Jun 5SEC | Jennifer Catherine HartnettChief Commercial Officer | Sell | 10,31858,408 held (−15%) | $51.94 | $536K | +110.3% | — |
| Jun 5SEC | Scott MilstenSee Remarks | Sell | 8,512148,743 held (−5%) | $51.94 | $442K | +110.3% | — |
| Jun 5SEC | Kory MarchisottoSee Remarks | Sell | 8,512186,220 held (−4%) | $51.94 | $442K | +110.3% | — |
| Jun 5SEC | Mandy J FieldsSee Remarks | Sell | 8,464111,288 held (−7%) | $51.94 | $440K | +110.3% | — |
| Jun 5SEC | Joshua Allen FranksSvp, Operations | Sell | 6,854153,532 held (−4%) | $51.94 | $356K | +110.3% | — |
| Jun 1SEC | Lauren Cooks LevitanDirector | Sell | 7,71411,550 held (−40%) | $56.31 | $434K | +94.0% | — |
| Apr 28SEC | Tarang AminCEO | Sell | 41,520112,690 held (−27%) | $63.66 | $2.6M | +71.6% | — |
| Apr 28SEC | Scott MilstenSee Remarks | Sell | 23,797114,940 held (−17%) | $63.66 | $1.5M | +71.6% | — |
| Apr 28SEC | Kory MarchisottoSee Remarks | Sell | 23,796152,417 held (−14%) | $63.66 | $1.5M | +71.6% | — |
| Apr 28SEC | Mandy J FieldsSee Remarks | Sell | 23,65677,437 held (−23%) | $63.66 | $1.5M | +71.6% | — |
| Apr 28SEC | Joshua Allen FranksSvp, Operations | Sell | 23,535118,071 held (−17%) | $63.66 | $1.5M | +71.6% | — |
| Apr 28SEC | Jennifer Catherine HartnettChief Commercial Officer | Sell | 20,82968,726 held (−23%) | $63.66 | $1.3M | +71.6% | — |
| Apr 2SEC | Tarang AminCEO | Sell Plan | 31,630119,666 held (−21%) | $62.44 | $2.0M | +74.9% | — |
| Apr 2SEC | Tarang AminCEO | Sell Plan | 21,25098,416 held (−18%) | $62.93 | $1.3M | +73.6% | — |
| Feb 23SEC | Matthew FarrellDirector | Buy | 5,00010,820 held (+86%) | $92.96 | $465K | +17.5% | — |
| Dec 8SEC | Tarang AminCEO | Sell | 1,52280,296 held (−2%) | $79.83 | $122K | +36.8% | — |
| Dec 8SEC | Scott MilstenSee Remarks | Sell | 90696,500 held (−1%) | $79.83 | $72K | +36.8% | — |
| Nov 26SEC | Lauren Cooks LevitanDirector | Sell | 2,60012,710 held (−17%) | $71.71 | $186K | +52.3% | — |
| Nov 26SEC | Lauren Cooks LevitanDirector | Sell | 1,16011,550 held (−9%) | $71.63 | $83K | +52.5% | — |
| Nov 10SEC | Tarang AminCEO | Sell Plan | 64,030172,470 held (−27%) | $132.41 | $8.5M | -17.5% | — |
| Nov 10SEC | Tarang AminCEO | Sell Plan | 33,038236,500 held (−12%) | $131.86 | $4.4M | -17.2% | — |
| Nov 10SEC | Tarang AminCEO | Sell Plan | 12,430160,040 held (−7%) | $133.44 | $1.7M | -18.1% | — |
| Nov 10SEC | Tarang AminCEO | Sell Plan | 6,817269,538 held (−2%) | $130.36 | $889K | -16.2% | — |
| Oct 3SEC | Tarang AminCEO | Sell Plan | 64,03094,248 held (−40%) | $132.41 | $8.5M | -17.5% | — |
| Oct 3SEC | Tarang AminCEO | Sell Plan | 33,038158,278 held (−17%) | $131.86 | $4.4M | -17.2% | — |
| Oct 3SEC | Tarang AminCEO | Sell Plan | 12,43081,818 held (−13%) | $133.44 | $1.7M | -18.1% | — |
| Oct 3SEC | Tarang AminCEO | Sell Plan | 6,817191,316 held (−3%) | $130.36 | $889K | -16.2% | — |
Insiders at e.l.f. Beauty, Inc.
| Insider | Bought | Sold | Last filing | Score |
|---|---|---|---|---|
| Tarang AminCEO | — | $48.0M | Oct 5, 2026 | — |
| Jennifer Catherine HartnettChief Commercial Officer | — | $4.1M | Jul 2, 2026 | — |
| Mandy J FieldsSee Remarks | — | $3.8M | Sep 10, 2026 | — |
| Kory MarchisottoSee Remarks | — | $3.3M | Aug 6, 2026 | — |
| Joshua Allen FranksSvp, Operations | — | $3.2M | Sep 9, 2026 | — |
| Scott MilstenSee Remarks | — | $2.2M | Jun 11, 2026 | — |
| Matthew FarrellDirector | $465K | — | Feb 23, 2026 | — |
| Lauren Cooks LevitanDirector | — | $800K | Aug 20, 2026 | — |
ELF stock: common questions
Are e.l.f. Beauty, Inc. insiders buying ELF stock?
In the past 12 months, 1 insiders reported open-market purchases of ELF worth $465K. The latest was Director Matthew Farrell bought $465K of ELF at $92.96 — first open-market purchase in our records; raises the stake by 86%.
Are e.l.f. Beauty, Inc. insiders selling ELF stock?
7 insiders reported sales worth $50.1M over the same period.
Where does this data come from?
Every transaction comes from Form 4 filings that insiders must submit to the SEC within two business days of a trade. We pull them from SEC EDGAR every night.
What is ELF's 52-week range?
Over the past year ELF has traded between $49.57 and $144.97. It last closed at $109.23 on Oct 9, 2026.