Viant Technology (DSP) stock: insider trades, news & valuation
Heavy selling
Close · Oct 9, 2026
$13.13
-0.2% on the day
+52.5% over 12 months
52-week range $8.14 – $14.09
Share price and insider trades
DSP closeInsider buyInsider sale
Bought, 12 months$0
Sold, 12 months$9.3M
Insiders buying0
Insiders selling5
Viant Technology insider trading at a glance (Oct 9, 2026): in the past 12 months, 0 insiders bought $0 and 5 sold $9.3M of DSP stock on the open market.
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DSP insider buying and selling by quarter
Open-market purchases (green, above the line) and sales (red, below), by trade date.
| Quarter | Bought | Purchases | Sold | Sales |
|---|---|---|---|---|
| Q4 2026 | — | 0 | — | 0 |
| Q3 2026 | — | 0 | $1.9M | 17 |
| Q2 2026 | — | 0 | $4.1M | 43 |
| Q1 2026 | — | 0 | $2.2M | 29 |
| Q4 2025 | — | 0 | $1.1M | 12 |
Valuation, profit and volume
P/E (trailing)n/aSector median —
Market value—
Profit margin—Revenue growth —
Volume vs. 50-day1.7×Last 5 sessions
Insiders' paper profit—On all tracked purchases —
Summary
Over the past 12 months, 0 Viant Technology Inc. insiders reported open-market purchases totaling $0, while 5 insiders reported sales totaling $9.3M. 95 of 101 recorded sales were made under pre-scheduled Rule 10b5-1 trading plans, which are usually less informative than discretionary sales.
Insider transactions
Open-market purchases and sales.
| Filed | Insider | Type | Shares | Price | Value | Since | Score |
|---|---|---|---|---|---|---|---|
| Sep 18SEC | Larry MaddenCFO | Sell Plan | 17,042357,313 held (−5%) | $12.52 | $213K | +4.9% | — |
| Sep 18SEC | Larry MaddenCFO | Sell Plan | 14,602342,711 held (−4%) | $12.10 | $177K | +8.5% | — |
| Aug 13SEC | Larry MaddenCFO | Sell Plan | 26,020399,802 held (−6%) | $13.03 | $339K | +0.8% | — |
| Aug 13SEC | Larry MaddenCFO | Sell Plan | 1,431398,371 held (−0%) | $13.68 | $20K | -4.0% | — |
| Jul 27SEC | Larry MaddenCFO | Sell Plan | 2,814425,822 held (−1%) | $10.69 | $30K | +22.8% | — |
| Jul 23SEC | Capital V Llc10% Owner | Sell Plan | 15,00012,912 held (−54%) | $11.03 | $165K | +19.0% | — |
| Jul 23SEC | Capital V Llc10% Owner | Sell Plan | 12,912 | $10.47 | $135K | +25.4% | — |
| Jul 23SEC | Capital V Llc10% Owner | Sell Plan | 9,58827,912 held (−26%) | $11.70 | $112K | +12.2% | — |
| Jul 23SEC | Timothy VanderhookCEO, Chair | Sell Plan | 5,0004,304 held (−54%) | $11.03 | $55K | +19.0% | — |
| Jul 23SEC | Christopher VanderhookCOO | Sell Plan | 5,0004,304 held (−54%) | $11.03 | $55K | +19.0% | — |
| Jul 23SEC | Timothy VanderhookCEO, Chair | Sell Plan | 4,304 | $10.47 | $45K | +25.4% | — |
| Jul 23SEC | Christopher VanderhookCOO | Sell Plan | 4,304 | $10.47 | $45K | +25.4% | — |
| Jul 23SEC | Timothy VanderhookCEO, Chair | Sell Plan | 3,1969,304 held (−26%) | $11.70 | $37K | +12.2% | — |
| Jul 23SEC | Christopher VanderhookCOO | Sell Plan | 3,1969,304 held (−26%) | $11.70 | $37K | +12.2% | — |
| Jul 8SEC | Larry MaddenCFO | Sell Plan | 11,273428,636 held (−3%) | $12.69 | $143K | +3.5% | — |
| Jul 8SEC | Larry MaddenCFO | Sell Plan | 10,097449,058 held (−2%) | $12.78 | $129K | +2.7% | — |
| Jul 8SEC | Larry MaddenCFO | Sell Plan | 9,149439,909 held (−2%) | $12.86 | $118K | +2.1% | — |
| Jun 18SEC | Capital V Llc10% Owner | Sell Plan | 15,00022,500 held (−40%) | $11.17 | $168K | +17.5% | — |
| Jun 18SEC | Capital V Llc10% Owner | Sell Plan | 15,0007,500 held (−67%) | $11.09 | $166K | +18.4% | — |
| Jun 18SEC | Capital V Llc10% Owner | Sell Plan | 7,500 | $10.96 | $82K | +19.8% | — |
| Jun 18SEC | Timothy VanderhookCEO, Chair | Sell Plan | 5,0007,500 held (−40%) | $11.17 | $56K | +17.5% | — |
| Jun 18SEC | Christopher VanderhookCOO | Sell Plan | 5,0007,500 held (−40%) | $11.17 | $56K | +17.5% | — |
| Jun 18SEC | Timothy VanderhookCEO, Chair | Sell Plan | 5,0002,500 held (−67%) | $11.09 | $55K | +18.4% | — |
| Jun 18SEC | Christopher VanderhookCOO | Sell Plan | 5,0002,500 held (−67%) | $11.09 | $55K | +18.4% | — |
| Jun 18SEC | Timothy VanderhookCEO, Chair | Sell Plan | 2,500 | $10.96 | $27K | +19.8% | — |
| Jun 18SEC | Christopher VanderhookCOO | Sell Plan | 2,500 | $10.96 | $27K | +19.8% | — |
| Jun 15SEC | Larry MaddenCFO | Sell | 25,376459,155 held (−5%) | $11.10 | $282K | +18.3% | — |
| Jun 15SEC | Christopher VanderhookCOO | Sell | 9,125293,880 held (−3%) | $11.10 | $101K | +18.3% | — |
| Jun 15SEC | Timothy VanderhookCEO, Chair | Sell | 9,125208,880 held (−4%) | $11.10 | $101K | +18.3% | — |
| Jun 10SEC | Max O ValdesDirector | Sell | 3,38629,449 held (−10%) | $11.97 | $41K | +9.7% | — |
| Jun 10SEC | Max O ValdesDirector | Sell | 3,30032,835 held (−9%) | $12.10 | $40K | +8.5% | — |
| Jun 8SEC | Larry MaddenCFO | Sell Plan | 18,663499,201 held (−4%) | $12.24 | $228K | +7.3% | — |
| Jun 8SEC | Larry MaddenCFO | Sell Plan | 14,670484,531 held (−3%) | $12.10 | $178K | +8.5% | — |
| May 21SEC | Capital V Llc10% Owner | Sell Plan | 15,00022,500 held (−40%) | $10.89 | $163K | +20.6% | — |
| May 21SEC | Capital V Llc10% Owner | Sell Plan | 15,0007,500 held (−67%) | $10.60 | $159K | +23.9% | — |
| May 21SEC | Capital V Llc10% Owner | Sell Plan | 7,500 | $10.79 | $81K | +21.7% | — |
| May 21SEC | Timothy VanderhookCEO, Chair | Sell Plan | 5,0007,500 held (−40%) | $10.89 | $54K | +20.6% | — |
| May 21SEC | Christopher VanderhookCOO | Sell Plan | 5,0007,500 held (−40%) | $10.89 | $54K | +20.6% | — |
| May 21SEC | Timothy VanderhookCEO, Chair | Sell Plan | 5,0002,500 held (−67%) | $10.60 | $53K | +23.9% | — |
| May 21SEC | Christopher VanderhookCOO | Sell Plan | 5,0002,500 held (−67%) | $10.60 | $53K | +23.9% | — |
| May 21SEC | Timothy VanderhookCEO, Chair | Sell Plan | 2,500 | $10.79 | $27K | +21.7% | — |
| May 21SEC | Christopher VanderhookCOO | Sell Plan | 2,500 | $10.79 | $27K | +21.7% | — |
| May 12SEC | Larry MaddenCFO | Sell Plan | 18,538535,161 held (−3%) | $11.85 | $220K | +10.8% | — |
| May 12SEC | Larry MaddenCFO | Sell Plan | 13,826521,335 held (−3%) | $11.29 | $156K | +16.3% | — |
| May 12SEC | Larry MaddenCFO | Sell Plan | 3,471517,864 held (−1%) | $11.95 | $41K | +9.9% | — |
| Apr 23SEC | Larry MaddenCFO | Sell Plan | 13,283579,744 held (−2%) | $10.91 | $145K | +20.3% | — |
| Apr 23SEC | Larry MaddenCFO | Sell Plan | 13,263566,481 held (−2%) | $10.74 | $142K | +22.3% | — |
| Apr 23SEC | Larry MaddenCFO | Sell Plan | 12,782553,699 held (−2%) | $10.16 | $130K | +29.2% | — |
| Apr 22SEC | Capital V Llc10% Owner | Sell Plan | 15,00022,500 held (−40%) | $11.12 | $167K | +18.1% | — |
| Apr 22SEC | Capital V Llc10% Owner | Sell Plan | 14,1118,389 held (−63%) | $10.91 | $154K | +20.3% | — |
| Apr 22SEC | Capital V Llc10% Owner | Sell Plan | 8,389 | $10.74 | $90K | +22.3% | — |
| Apr 22SEC | Timothy VanderhookCEO, Chair | Sell Plan | 5,0007,500 held (−40%) | $11.12 | $56K | +18.1% | — |
| Apr 22SEC | Christopher VanderhookCOO | Sell Plan | 5,0007,500 held (−40%) | $11.12 | $56K | +18.1% | — |
| Apr 22SEC | Timothy VanderhookCEO, Chair | Sell Plan | 4,7042,796 held (−63%) | $10.91 | $51K | +20.3% | — |
| Apr 22SEC | Christopher VanderhookCOO | Sell Plan | 4,7042,796 held (−63%) | $10.91 | $51K | +20.3% | — |
| Apr 22SEC | Timothy VanderhookCEO, Chair | Sell Plan | 2,796 | $10.74 | $30K | +22.3% | — |
| Apr 22SEC | Christopher VanderhookCOO | Sell Plan | 2,796 | $10.74 | $30K | +22.3% | — |
| Apr 7SEC | Larry MaddenCFO | Sell Plan | 7,297593,027 held (−1%) | $11.31 | $83K | +16.1% | — |
| Apr 3SEC | Larry MaddenCFO | Sell Plan | 10,131600,324 held (−2%) | $10.94 | $111K | +20.0% | — |
| Apr 3SEC | Larry MaddenCFO | Sell Plan | 7,410610,455 held (−1%) | $11.27 | $84K | +16.5% | — |
| Mar 19SEC | Capital V Llc10% Owner | Sell Plan | 15,0008,760 held (−63%) | $12.00 | $180K | +9.4% | — |
| Mar 19SEC | Capital V Llc10% Owner | Sell Plan | 15,00023,760 held (−39%) | $11.80 | $177K | +11.3% | — |
| Mar 19SEC | Capital V Llc10% Owner | Sell Plan | 8,760 | $11.42 | $100K | +15.0% | — |
| Mar 19SEC | Timothy VanderhookCEO, Chair | Sell Plan | 5,0002,920 held (−63%) | $12.00 | $60K | +9.4% | — |
| Mar 19SEC | Christopher VanderhookCOO | Sell Plan | 5,0002,920 held (−63%) | $12.00 | $60K | +9.4% | — |
| Mar 19SEC | Timothy VanderhookCEO, Chair | Sell Plan | 5,0007,920 held (−39%) | $11.80 | $59K | +11.3% | — |
| Mar 19SEC | Christopher VanderhookCOO | Sell Plan | 5,0007,920 held (−39%) | $11.80 | $59K | +11.3% | — |
| Mar 19SEC | Timothy VanderhookCEO, Chair | Sell Plan | 2,920 | $11.42 | $33K | +15.0% | — |
| Mar 19SEC | Christopher VanderhookCOO | Sell Plan | 2,920 | $11.42 | $33K | +15.0% | — |
| Mar 17SEC | Larry MaddenCFO | Sell Plan | 1,658368,607 held (−0%) | $13.03 | $22K | +0.8% | — |
| Feb 19SEC | Capital V Llc10% Owner | Sell Plan | 14,16711,096 held (−56%) | $9.19 | $130K | +42.9% | — |
| Feb 19SEC | Capital V Llc10% Owner | Sell Plan | 12,23725,263 held (−33%) | $9.26 | $113K | +41.8% | — |
| Feb 19SEC | Capital V Llc10% Owner | Sell Plan | 9,8361,260 held (−89%) | $9.17 | $90K | +43.2% | — |
| Feb 19SEC | Christopher VanderhookCOO | Sell Plan | 4,7223,699 held (−56%) | $9.19 | $43K | +42.9% | — |
| Feb 19SEC | Timothy VanderhookCEO, Chair | Sell Plan | 4,7223,699 held (−56%) | $9.19 | $43K | +42.9% | — |
| Feb 19SEC | Christopher VanderhookCOO | Sell Plan | 4,0798,421 held (−33%) | $9.26 | $38K | +41.8% | — |
| Feb 19SEC | Timothy VanderhookCEO, Chair | Sell Plan | 4,0798,421 held (−33%) | $9.26 | $38K | +41.8% | — |
| Feb 19SEC | Christopher VanderhookCOO | Sell Plan | 3,279420 held (−89%) | $9.17 | $30K | +43.2% | — |
| Feb 19SEC | Timothy VanderhookCEO, Chair | Sell Plan | 3,279420 held (−89%) | $9.17 | $30K | +43.2% | — |
| Jan 26SEC | Larry MaddenCFO | Sell Plan | 4,224405,554 held (−1%) | $13.09 | $55K | +0.3% | — |
| Jan 22SEC | Capital V Llc10% Owner | Sell Plan | 14,7787,722 held (−66%) | $12.24 | $181K | +7.3% | — |
| Jan 22SEC | Capital V Llc10% Owner | Sell Plan | 15,00022,500 held (−40%) | $11.94 | $179K | +10.0% | — |
| Jan 22SEC | Capital V Llc10% Owner | Sell Plan | 7,722 | $12.87 | $99K | +2.0% | — |
| Jan 22SEC | Timothy VanderhookCEO, Chair | Sell Plan | 4,9262,574 held (−66%) | $12.24 | $60K | +7.3% | — |
| Jan 22SEC | Christopher VanderhookCOO | Sell Plan | 4,9262,574 held (−66%) | $12.24 | $60K | +7.3% | — |
| Jan 22SEC | Timothy VanderhookCEO, Chair | Sell Plan | 5,0007,500 held (−40%) | $11.94 | $60K | +10.0% | — |
| Jan 22SEC | Christopher VanderhookCOO | Sell Plan | 5,0007,500 held (−40%) | $11.94 | $60K | +10.0% | — |
| Jan 22SEC | Timothy VanderhookCEO, Chair | Sell Plan | 2,574 | $12.87 | $33K | +2.0% | — |
| Jan 22SEC | Christopher VanderhookCOO | Sell Plan | 2,574 | $12.87 | $33K | +2.0% | — |
| Dec 19SEC | Capital V Llc10% Owner | Sell Plan | 7,500 | $11.79 | $88K | +11.4% | — |
| Dec 19SEC | Christopher VanderhookCOO | Sell Plan | 2,500 | $11.79 | $29K | +11.4% | — |
| Dec 19SEC | Timothy VanderhookCEO, Chair | Sell Plan | 2,500 | $11.79 | $29K | +11.4% | — |
| Dec 18SEC | Capital V Llc10% Owner | Sell Plan | 15,0007,500 held (−67%) | $11.93 | $179K | +10.1% | — |
| Dec 18SEC | Capital V Llc10% Owner | Sell Plan | 15,00022,500 held (−40%) | $11.74 | $176K | +11.8% | — |
| Dec 18SEC | Larry MaddenCFO | Sell | 13,477409,778 held (−3%) | $11.70 | $158K | +12.2% | — |
| Dec 18SEC | Christopher VanderhookCOO | Sell Plan | 9,102347,182 held (−3%) | $11.70 | $106K | +12.2% | — |
| Dec 18SEC | Timothy VanderhookCEO, Chair | Sell Plan | 9,102347,182 held (−3%) | $11.70 | $106K | +12.2% | — |
| Dec 18SEC | Christopher VanderhookCOO | Sell Plan | 5,0002,500 held (−67%) | $11.93 | $60K | +10.1% | — |
| Dec 18SEC | Timothy VanderhookCEO, Chair | Sell Plan | 5,0002,500 held (−67%) | $11.93 | $60K | +10.1% | — |
| Dec 18SEC | Christopher VanderhookCOO | Sell Plan | 5,0007,500 held (−40%) | $11.74 | $59K | +11.8% | — |
| Dec 18SEC | Timothy VanderhookCEO, Chair | Sell Plan | 5,0007,500 held (−40%) | $11.74 | $59K | +11.8% | — |
Insiders at Viant Technology Inc.
| Insider | Bought | Sold | Last filing | Score |
|---|---|---|---|---|
| Capital V Llc10% Owner | — | $3.3M | Jul 23, 2026 | — |
| Larry MaddenCFO | — | $3.2M | Sep 18, 2026 | — |
| Timothy VanderhookCEO, Chair | — | $1.3M | Jul 23, 2026 | — |
| Christopher VanderhookCOO | — | $1.3M | Jul 23, 2026 | — |
| Max O ValdesDirector | — | $80K | Jun 10, 2026 | — |
DSP stock: common questions
Are Viant Technology Inc. insiders buying DSP stock?
In the past 12 months, 0 insiders reported open-market purchases of DSP worth $0.
Are Viant Technology Inc. insiders selling DSP stock?
5 insiders reported sales worth $9.3M over the same period.
Where does this data come from?
Every transaction comes from Form 4 filings that insiders must submit to the SEC within two business days of a trade. We pull them from SEC EDGAR every night.
What is DSP's 52-week range?
Over the past year DSP has traded between $8.14 and $14.09. It last closed at $13.13 on Oct 9, 2026.