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BZUN

Baozun (BZUN) stock: insider trades, news & valuation

Consumer Discretionary · Net buying
Close · Oct 9, 2026 $3.31 +1.8% on the day -11.3% over 12 months 52-week range $2.10 – $3.73

Share price and insider trades

BZUN closeInsider buyInsider sale
2.002.503.003.504.00NovDecJan 2026FebMarAprMayJunJulAugSepOctBought $19,665 on 2026-09-21 · Wenbin QiuBought $20,002 on 2026-09-16 · Wenbin QiuBought $20,002 on 2026-09-14 · Wenbin QiuBought $20,160 on 2026-09-18 · Wenbin QiuBought $20,164 on 2026-09-17 · Wenbin QiuBought $25,700 on 2026-05-29 · Wenbin QiuBought $25,800 on 2026-05-27 · Wenbin QiuBought $26,300 on 2026-06-03 · Wenbin QiuBought $26,400 on 2026-06-10 · Wenbin QiuBought $26,500 on 2026-06-05 · Wenbin QiuBought $26,700 on 2026-06-04 · Wenbin QiuBought $26,900 on 2026-06-02 · Wenbin QiuBought $27,200 on 2026-06-16 · Wenbin QiuBought $27,200 on 2026-06-12 · Wenbin QiuBought $27,200 on 2026-06-09 · Wenbin QiuBought $27,700 on 2026-06-18 · Wenbin QiuBought $27,700 on 2026-06-08 · Wenbin QiuBought $27,900 on 2026-06-15 · Wenbin QiuBought $28,100 on 2026-06-22 · Wenbin QiuBought $29,810 on 2026-04-15 · Wenbin QiuBought $30,057 on 2026-04-09 · Wenbin QiuBought $30,120 on 2026-04-07 · Wenbin QiuBought $30,245 on 2026-04-14 · Wenbin QiuBought $33,600 on 2026-03-31 · Junhua WuBought $38,475 on 2026-09-02 · Junhua WuBought $43,025 on 2026-04-10 · Junhua Wu, Wenbin QiuBought $49,700 on 2026-04-16 · Wenbin QiuBought $50,240 on 2026-04-17 · Wenbin QiuBought $51,000 on 2026-05-26 · Junhua Wu, Wenbin QiuBought $57,607 on 2026-04-13 · Junhua Wu, Wenbin QiuBought $57,803 on 2026-09-15 · Junhua Wu, Wenbin QiuBought $74,100 on 2026-04-02 · Junhua WuBought $75,120 on 2026-06-11 · Junhua Wu, Wenbin QiuBought $75,520 on 2026-05-28 · Junhua Wu, Wenbin QiuBought $80,840 on 2026-06-17 · Junhua Wu, Wenbin QiuBought $81,300 on 2026-06-01 · Junhua Wu, Wenbin QiuBought $82,650 on 2026-06-24 · Junhua WuBought $108,378 on 2026-04-08 · Junhua Wu, Wenbin Qiu
Bought, 12 months$1.6M
Sold, 12 months$0
Insiders buying2
Insiders selling0

Baozun insider trading at a glance (Oct 9, 2026): in the past 12 months, 2 insiders bought $1.6M and 0 sold $0 of BZUN stock on the open market; P/E 23.6 vs. a sector median of 19.1.

BZUN insider buying and selling by quarter

Open-market purchases (green, above the line) and sales (red, below), by trade date.

Q1 2026: $34K bought (1 trades)$34KQ1 2026Q2 2026: $1.3M bought (38 trades)$1.3MQ2 2026Q3 2026: $196K bought (8 trades)$196KQ3 2026Q4 2026
QuarterBoughtPurchasesSoldSales
Q4 2026—0—0
Q3 2026$196K8—0
Q2 2026$1.3M38—0
Q1 2026$34K1—0

Valuation, profit and volume

P/E (trailing)23.6Sector median 19.1
Market value$192MInternet Retail
Profit margin-1.3%Revenue growth +7.5%
Volume vs. 50-day1.9×Last 5 sessions
Insiders' paper profit+$371KOn all tracked purchases +23.8%

Summary

Over the past 12 months, 2 Baozun Inc. insiders reported open-market purchases totaling $1.6M, while 0 insiders reported sales totaling $0. Among insiders with enough purchase history to measure, Junhua Wu (Chief Strategy Officer) has the highest Insider Score at 57.

Insider transactions

Open-market purchases and sales.

Filed Insider Type Shares Price Value Since Score
Sep 22SEC Wenbin QiuCEO Buy 7,0001,659,872 held (+0%) $2.88 $20K +14.9% 40
Sep 22SEC Wenbin QiuCEO Buy 6,9001,666,772 held (+0%) $2.85 $20K +16.1% 40
Sep 18SEC Wenbin QiuCEO Buy 7,1001,652,872 held (+0%) $2.84 $20K +16.5% 40
Sep 18SEC Wenbin QiuCEO Buy 7,3001,645,772 held (+0%) $2.74 $20K +20.8% 40
Sep 17SEC Junhua WuChief Strategy Officer Buy 13,900281,170 held (+5%) $2.73 $38K +21.2% 57
Sep 16SEC Wenbin QiuCEO Buy 7,3001,631,172 held (+0%) $2.74 $20K +20.8% 40
Sep 16SEC Wenbin QiuCEO Buy 7,3001,638,472 held (+0%) $2.72 $20K +21.7% 40
Sep 4SEC Junhua WuChief Strategy Officer Buy 13,500267,270 held (+5%) $2.85 $38K +16.1% 57
Jun 26SEC Junhua WuChief Strategy Officer Buy 29,000253,770 held (+13%) $2.85 $83K +16.1% 57
Jun 24SEC Wenbin QiuCEO Buy 10,0001,623,872 held (+1%) $2.81 $28K +17.8% 40
Jun 22SEC Junhua WuChief Strategy Officer Buy 18,500224,770 held (+9%) $2.84 $53K +16.5% 57
Jun 22SEC Wenbin QiuCEO Buy 10,0001,603,872 held (+1%) $2.83 $28K +17.0% 40
Jun 22SEC Wenbin QiuCEO Buy 10,0001,613,872 held (+1%) $2.77 $28K +19.5% 40
Jun 17SEC Wenbin QiuCEO Buy 10,0001,583,872 held (+1%) $2.79 $28K +18.6% 40
Jun 17SEC Wenbin QiuCEO Buy 10,0001,593,872 held (+1%) $2.72 $27K +21.7% 40
Jun 15SEC Junhua WuChief Strategy Officer Buy 18,000206,270 held (+10%) $2.69 $48K +23.0% 57
Jun 15SEC Wenbin QiuCEO Buy 10,0001,573,872 held (+1%) $2.72 $27K +21.7% 40
Jun 15SEC Wenbin QiuCEO Buy 10,0001,563,872 held (+1%) $2.67 $27K +24.0% 40
Jun 11SEC Wenbin QiuCEO Buy 10,0001,543,872 held (+1%) $2.72 $27K +21.7% 40
Jun 11SEC Wenbin QiuCEO Buy 10,0001,553,872 held (+1%) $2.64 $26K +25.4% 40
Jun 9SEC Wenbin QiuCEO Buy 10,0001,533,872 held (+1%) $2.77 $28K +19.5% 40
Jun 9SEC Wenbin QiuCEO Buy 10,0001,523,872 held (+1%) $2.65 $26K +24.9% 40
Jun 5SEC Wenbin QiuCEO Buy 10,0001,513,872 held (+1%) $2.67 $27K +24.0% 40
Jun 5SEC Wenbin QiuCEO Buy 10,0001,503,872 held (+1%) $2.63 $26K +25.9% 40
Jun 3SEC Junhua WuChief Strategy Officer Buy 20,000188,270 held (+12%) $2.70 $54K +22.6% 57
Jun 3SEC Wenbin QiuCEO Buy 10,0001,483,872 held (+1%) $2.73 $27K +21.2% 40
Jun 3SEC Wenbin QiuCEO Buy 10,0001,493,872 held (+1%) $2.69 $27K +23.0% 40
Jun 1SEC Junhua WuChief Strategy Officer Buy 19,500168,270 held (+13%) $2.56 $50K +29.3% 57
Jun 1SEC Wenbin QiuCEO Buy 10,0001,473,872 held (+1%) $2.57 $26K +28.8% 40
Jun 1SEC Wenbin QiuCEO Buy 10,0001,463,872 held (+1%) $2.56 $26K +29.3% 40
May 28SEC Wenbin QiuCEO Buy 10,0001,453,872 held (+1%) $2.58 $26K +28.3% 40
May 28SEC Junhua WuChief Strategy Officer Buy 10,000148,770 held (+7%) $2.55 $26K +29.8% 57
May 28SEC Wenbin QiuCEO Buy 10,0001,443,872 held (+1%) $2.55 $26K +29.8% 40
Apr 21SEC Wenbin QiuCEO Buy 16,0001,433,872 held (+1%) $3.14 $50K +5.4% 40
Apr 17SEC Wenbin QiuCEO Buy 17,5001,417,872 held (+1%) $2.84 $50K +16.5% 40
Apr 17SEC Wenbin QiuCEO Buy 11,0001,400,372 held (+1%) $2.71 $30K +22.1% 40
Apr 15SEC Wenbin QiuCEO Buy 11,5001,389,372 held (+1%) $2.63 $30K +25.9% 40
Apr 15SEC Wenbin QiuCEO Buy 12,1001,377,872 held (+1%) $2.48 $30K +33.5% 40
Apr 14SEC Junhua WuChief Strategy Officer Buy 11,084138,770 held (+9%) $2.49 $28K +32.9% 57
Apr 14SEC Junhua WuChief Strategy Officer Buy 5,372127,686 held (+4%) $2.40 $13K +37.9% 57
Apr 13SEC Wenbin QiuCEO Buy 12,4001,365,772 held (+1%) $2.43 $30K +36.2% 40
Apr 13SEC Wenbin QiuCEO Buy 11,6501,353,372 held (+1%) $2.58 $30K +28.3% 40
Apr 10SEC Junhua WuChief Strategy Officer Buy 30,886122,314 held (+34%) $2.54 $78K +30.3% 57
Apr 9SEC Wenbin QiuCEO Buy 12,0001,330,122 held (+1%) $2.51 $30K +31.9% 40
Apr 9SEC Wenbin QiuCEO Buy 11,6001,341,722 held (+1%) $2.58 $30K +28.3% 40
Apr 6SEC Junhua WuChief Strategy Officer Buy 30,00091,428 held (+49%) $2.47 $74K +34.0% 57
Apr 1SEC Junhua WuChief Strategy Officer Buy 14,00061,428 held (+30%) $2.40 $34K +37.9% 57

Insiders at Baozun Inc.

InsiderBoughtSoldLast filingScore
Wenbin QiuCEO $941K — Sep 22, 2026 40
Junhua WuChief Strategy Officer $616K — Sep 17, 2026 57

Insider activity at other Consumer Discretionary companies

Same sector, ranked by insider buying in the last 90 days.

  • LENLennar$595M bought
  • GPIGROUP 1 AUTOMOTIVE INC$187M bought
  • GMEGameStop Corp.$76.4M bought
  • QVCGQVC Group, Inc.$54.6M bought
  • GGRGogoro Inc.$35.1M bought
  • BABAAlibaba Group Holding Ltd$25.7M bought

BZUN stock: common questions

Are Baozun Inc. insiders buying BZUN stock?

In the past 12 months, 2 insiders reported open-market purchases of BZUN worth $1.6M. The latest was CEO Wenbin Qiu bought $20K of BZUN at $2.88.

Are Baozun Inc. insiders selling BZUN stock?

0 insiders reported sales worth $0 over the same period.

Where does this data come from?

Every transaction comes from Form 4 filings that insiders must submit to the SEC within two business days of a trade. We pull them from SEC EDGAR every night.

What is BZUN's P/E ratio?

BZUN trades at about 23.6 times trailing earnings, compared with a median of 19.1 for the Consumer Discretionary sector.

What is BZUN's 52-week range?

Over the past year BZUN has traded between $2.10 and $3.73. It last closed at $3.31 on Oct 9, 2026.