BREAD FINANCIAL HOLDINGS (BFH) stock: insider trades, news & valuation
Financials · Net sellingShare price and insider trades
BREAD FINANCIAL HOLDINGS insider trading at a glance (Oct 9, 2026): in the past 12 months, 1 insider bought $60K and 3 sold $2.5M of BFH stock on the open market; P/E 7.8 vs. a sector median of 12.2.
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BFH insider buying and selling by quarter
Open-market purchases (green, above the line) and sales (red, below), by trade date.
| Quarter | Bought | Purchases | Sold | Sales |
|---|---|---|---|---|
| Q4 2026 | — | 0 | — | 0 |
| Q3 2026 | $2K | 1 | $297K | 1 |
| Q2 2026 | $60K | 1 | $2.2M | 4 |
Valuation, profit and volume
Summary
Over the past 12 months, 1 BREAD FINANCIAL HOLDINGS, INC. insider reported open-market purchases totaling $60K, while 3 insiders reported sales totaling $2.5M. 3 of 5 recorded sales were made under pre-scheduled Rule 10b5-1 trading plans, which are usually less informative than discretionary sales.
BFH stock news and SEC filings
Recent 8-K filings and headlines. Tone is scored from the headline wording; “Policy” marks regulatory, trade or government topics.
Insider transactions
Open-market purchases and sales.
| Filed | Insider | Type | Shares | Price | Value | Since | Score |
|---|---|---|---|---|---|---|---|
| Sep 16SEC | Dennis James MccarthyEvp, Chief Revenue Officer | Buy | 1629,546 held (+0%) | $108.14 | $2K | -7.0% | — |
| Jul 29SEC | Praniti LakhwaraDirector | Sell | 2,8024,458 held (−39%) | $106.12 | $297K | -5.2% | — |
| Jun 1SEC | Ralph J AndrettaCEO, President | Sell Plan | 12,500583,241 held (−2%) | $89.17 | $1.1M | +12.8% | — |
| Jun 1SEC | Ralph J AndrettaCEO, President | Sell Plan | 1,500595,741 held (−0%) | $88.23 | $132K | +14.0% | — |
| Jun 1SEC | Ralph J AndrettaCEO, President | Sell Plan | 1,000582,241 held (−0%) | $89.57 | $90K | +12.3% | — |
| May 22SEC | John J. FawcettDirector | Buy | 69811,000 held (+7%) | $86.43 | $60K | +16.4% | — |
| Apr 27SEC | Roger H BallouDirector | Sell | 9,68730,079 held (−24%) | $90.32 | $875K | +11.4% | — |
Insiders at BREAD FINANCIAL HOLDINGS, INC.
| Insider | Bought | Sold | Last filing | Score |
|---|---|---|---|---|
| Ralph J AndrettaCEO, President | — | $1.3M | Jun 1, 2026 | — |
| Roger H BallouDirector | — | $875K | Apr 27, 2026 | — |
| Praniti LakhwaraDirector | — | $297K | Jul 29, 2026 | — |
| John J. FawcettDirector | $60K | — | May 22, 2026 | — |
| Dennis James MccarthyEvp, Chief Revenue Officer | $2K | — | Sep 16, 2026 | — |
Insider activity at other Financials companies
Same sector, ranked by insider buying in the last 90 days.
BFH stock: common questions
Are BREAD FINANCIAL HOLDINGS, INC. insiders buying BFH stock?
In the past 12 months, 1 insiders reported open-market purchases of BFH worth $60K. The latest was Evp, Chief Revenue Officer Dennis James Mccarthy bought $2K of BFH at $108.14 — first open-market purchase in our records.
Are BREAD FINANCIAL HOLDINGS, INC. insiders selling BFH stock?
3 insiders reported sales worth $2.5M over the same period.
Where does this data come from?
Every transaction comes from Form 4 filings that insiders must submit to the SEC within two business days of a trade. We pull them from SEC EDGAR every night.
What is BFH's P/E ratio?
BFH trades at about 7.8 times trailing earnings, compared with a median of 12.2 for the Financials sector.
What is BFH's 52-week range?
Over the past year BFH has traded between $53.47 and $113.15. It last closed at $100.58 on Oct 9, 2026.