Affirm Holdings (AFRM) stock: insider trades, news & valuation
Heavy sellingShare price and insider trades
Affirm Holdings insider trading at a glance (Oct 9, 2026): in the past 12 months, 0 insiders bought $0 and 6 sold $84.2M of AFRM stock on the open market.
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AFRM insider buying and selling by quarter
Open-market purchases (green, above the line) and sales (red, below), by trade date.
| Quarter | Bought | Purchases | Sold | Sales |
|---|---|---|---|---|
| Q4 2026 | — | 0 | — | 0 |
| Q3 2026 | — | 0 | $18.7M | 11 |
| Q2 2026 | — | 0 | $8.2M | 3 |
| Q1 2026 | — | 0 | $56.7M | 3 |
| Q4 2025 | — | 0 | $573K | 1 |
Valuation, profit and volume
Summary
Over the past 12 months, 0 Affirm Holdings, Inc. insiders reported open-market purchases totaling $0, while 6 insiders reported sales totaling $84.2M. 16 of 18 recorded sales were made under pre-scheduled Rule 10b5-1 trading plans, which are usually less informative than discretionary sales.
AFRM earnings: how the stock reacted
Each quarterly results release (SEC 8-K Item 2.02), the trend before it, insider trades in the 30 days before, and the 2-day market reaction. “E” marks releases on the chart above.
| Release | 15 days before | Insiders, 30 days before | Reaction (2 days) | Next 30 days |
|---|---|---|---|---|
| Aug 27, 2026 | -0.3% | Sold $156K | +1.7%S&P +0.4% | -8.0% |
| May 7, 2026 | +1.5% | Sold $110K | -2.4%S&P +0.5% | -0.6% |
| Feb 5, 2026 | -12.6% | None | -8.3%S&P +0.6% | -9.3% |
| Nov 6, 2025 | -4.0% | None | +2.9%S&P -1.0% | -7.6% |
| Aug 28, 2025 | +0.9% | None | +14.0%S&P -0.2% | -14.1% |
| May 8, 2025 | +17.6% | None | -10.0%S&P +0.6% | +27.0% |
| Feb 6, 2025 | +10.6% | None | +19.8%S&P -0.6% | -30.9% |
| Nov 7, 2024 | +13.7% | None | -7.0%S&P +1.2% | +54.6% |
Most companies bar insiders from trading in the weeks before results, so pre-earnings purchases are rare and often made by directors or under pre-set plans. Past reactions don't predict future ones.
Insider transactions
Open-market purchases and sales.
| Filed | Insider | Type | Shares | Price | Value | Since | Score |
|---|---|---|---|---|---|---|---|
| Sep 16SEC | Siphelele JiyaneChief Accounting Officer | Sell | 26,980188,711 held (−13%) | $72.19 | $1.9M | +11.8% | — |
| Sep 9SEC | Siphelele JiyaneChief Accounting Officer | Sell | 25,000215,691 held (−10%) | $72.41 | $1.8M | +11.4% | — |
| Sep 3SEC | Katherine AdkinsGeneral Counsel | Sell Plan | 41,664152,439 held (−21%) | $75.53 | $3.1M | +6.8% | — |
| Sep 3SEC | Katherine AdkinsGeneral Counsel | Sell Plan | 23,765170,338 held (−12%) | $70.13 | $1.7M | +15.1% | — |
| Sep 3SEC | Robert O'hareCFO | Sell Plan | 15,5458,820 held (−64%) | $71.59 | $1.1M | +12.7% | — |
| Sep 3SEC | Katherine AdkinsGeneral Counsel | Sell Plan | 15,599154,739 held (−9%) | $71.00 | $1.1M | +13.7% | — |
| Sep 3SEC | Robert O'hareCFO | Sell Plan | 5,8862,734 held (−68%) | $74.02 | $436K | +9.0% | — |
| Sep 3SEC | Katherine AdkinsGeneral Counsel | Sell Plan | 2,300152,439 held (−1%) | $71.87 | $165K | +12.3% | — |
| Sep 3SEC | Robert O'hareCFO | Sell Plan | 2008,620 held (−2%) | $72.51 | $15K | +11.3% | — |
| Sep 1SEC | Michael LinfordCOO | Sell Plan | 79,219120,713 held (−40%) | $90.01 | $7.1M | -10.3% | — |
| Aug 14SEC | Noel Bertram WatsonDirector | Sell Plan | 2,00034,076 held (−6%) | $77.86 | $156K | +3.6% | — |
| Jun 30SEC | Michael LinfordCOO | Sell Plan | 100,000117,984 held (−46%) | $80.04 | $8.0M | +0.8% | — |
| May 14SEC | Noel Bertram WatsonDirector | Sell Plan | 2,00036,076 held (−5%) | $65.00 | $130K | +24.2% | — |
| Apr 16SEC | Noel Bertram WatsonDirector | Sell Plan | 2,00038,076 held (−5%) | $55.00 | $110K | +46.7% | — |
| Jan 7SEC | Max R LevchinCEO | Sell Plan | 553,554113,112 held (−83%) | $80.52 | $44.6M | +0.2% | — |
| Jan 7SEC | Max R LevchinCEO | Sell Plan | 113,112 | $81.12 | $9.2M | -0.5% | — |
| Jan 7SEC | Robert O'hareCFO | Sell Plan | 36,4011,368 held (−96%) | $80.00 | $2.9M | +0.9% | — |
| Dec 5SEC | Robert O'hareCFO | Sell Plan | 8,1891,368 held (−86%) | $70.00 | $573K | +15.3% | — |
Insiders at Affirm Holdings, Inc.
| Insider | Bought | Sold | Last filing | Score |
|---|---|---|---|---|
| Max R LevchinCEO | — | $53.7M | Jan 7, 2026 | — |
| Michael LinfordCOO | — | $15.1M | Sep 1, 2026 | — |
| Katherine AdkinsGeneral Counsel | — | $6.1M | Sep 3, 2026 | — |
| Robert O'hareCFO | — | $5.0M | Sep 3, 2026 | — |
| Siphelele JiyaneChief Accounting Officer | — | $3.8M | Sep 16, 2026 | — |
| Noel Bertram WatsonDirector | — | $396K | Aug 14, 2026 | — |
AFRM stock: common questions
Are Affirm Holdings, Inc. insiders buying AFRM stock?
In the past 12 months, 0 insiders reported open-market purchases of AFRM worth $0.
Are Affirm Holdings, Inc. insiders selling AFRM stock?
6 insiders reported sales worth $84.2M over the same period.
Where does this data come from?
Every transaction comes from Form 4 filings that insiders must submit to the SEC within two business days of a trade. We pull them from SEC EDGAR every night.
What is AFRM's 52-week range?
Over the past year AFRM has traded between $42.53 and $85.78. It last closed at $80.70 on Oct 9, 2026.