NOW
ServiceNow insider trading
Information Technology · Net selling
Close · Oct 5, 2026
$136.08
-25.5% over 12 months
Share price and insider trades
NOW closeInsider buyInsider sale
Bought, 12 months$3.0M
Sold, 12 months$9.3M
Insiders buying1
Insiders selling10
Valuation, profit and volume
P/E (trailing)n/aSector median 32.1
Market value—
Profit margin—Revenue growth —
Volume vs. 50-day0.5×Last 5 sessions
Insiders' paper profit+$903KOn all tracked purchases +30.1%
Summary
Over the past 12 months, 1 ServiceNow insider reported open-market purchases totaling $3.0M, while 10 insiders reported sales totaling $9.3M. 22 of 29 recorded sales were made under pre-scheduled Rule 10b5-1 trading plans, which are usually less informative than discretionary sales.
Insider transactions
Open-market purchases and sales. 283 grants, option exercises and tax withholdings are not shown.
| Filed | Insider | Type | Shares | Price | Value | Since | Score |
|---|---|---|---|---|---|---|---|
| Sep 1SEC | Jacqueline P CanneyChief People & Ai Enblmt. Off. | Sell Plan | 7,847 | $138.00 | $1.1M | -1.4% | — |
| Sep 1SEC | Paul FippsPresident | Sell | 2,034 | $147.87 | $301K | -8.0% | — |
| Aug 31SEC | Paul Edward ChamberlainDirector | Sell | 2,700 | $135.50 | $366K | +0.4% | — |
| Aug 17SEC | Paul Edward ChamberlainDirector | Sell Plan | 1,500 | $125.60 | $188K | +8.3% | — |
| Jun 1SEC | Teresa BriggsDirector | Sell | 1,595 | $108.70 | $173K | +25.2% | — |
| May 18SEC | Anita M SandsDirector | Sell | 16,445 | $90.14 | $1.5M | +51.0% | — |
| May 18SEC | Paul Edward ChamberlainDirector | Sell Plan | 1,500 | $87.23 | $131K | +56.0% | — |
| May 18SEC | Paul FippsPresident | Sell Plan | 1,048 | $98.51 | $103K | +38.1% | — |
| May 12SEC | Paul FippsPresident | Sell Plan | 151 | $90.47 | $14K | +50.4% | — |
| Apr 28SEC | Jacqueline P CanneyChief People & Ai Enblmt. Off. | Sell | 8,927 | $89.60 | $800K | +51.9% | — |
| Mar 2SEC | William R McdermottCEO, Chair | Buy | 28,677 | $104.60 | $3.0M | +30.1% | — |
| Mar 2SEC | William R McdermottCEO, Chair | Buy | 5 | $105.96 | $530 | +28.4% | — |
| Feb 25SEC | Paul FippsPresident | Sell Plan | 3,696 | $101.77 | $376K | +33.7% | — |
| Feb 19SEC | Paul FippsPresident | Sell Plan | 9,641 | $105.93 | $1.0M | +28.5% | — |
| Feb 13SEC | Paul Edward ChamberlainDirector | Sell Plan | 1,500 | $101.17 | $152K | +34.5% | — |
| Feb 13SEC | Kevin Thomas McbridePrincipal Accounting Officer | Sell Plan | 1,400 | $105.71 | $148K | +28.7% | — |
| Dec 9SEC | Gina MastantuonoCFO, President | Sell Plan | 415 | $850.00 | $353K | -84.0% | — |
| Dec 2SEC | Gina MastantuonoCFO, President | Sell Plan | 417 | $808.00 | $337K | -83.2% | — |
| Dec 2SEC | Paul Edward ChamberlainDirector | Sell Plan | 300 | $808.00 | $242K | -83.2% | — |
| Dec 2SEC | Lawrence JacksonDirector | Sell | 265 | $810.22 | $215K | -83.2% | — |
| Nov 19SEC | Nicholas TzitzonChair | Sell Plan | 522 | $827.08 | $432K | -83.5% | — |
| Nov 19SEC | Paul FippsPresident | Sell | 305 | $817.55 | $249K | -83.4% | — |
| Nov 19SEC | Jacqueline P CanneyChief People & Ai Enblmt. Off. | Sell Plan | 145 | $846.92 | $123K | -83.9% | — |
| Nov 19SEC | Russell S ElmerGeneral Counsel | Sell Plan | 110 | $846.92 | $93K | -83.9% | — |
| Nov 19SEC | Jacqueline P CanneyChief People & Ai Enblmt. Off. | Sell Plan | 94 | $827.08 | $78K | -83.5% | — |
| Nov 19SEC | Russell S ElmerGeneral Counsel | Sell Plan | 81 | $827.08 | $67K | -83.5% | — |
| Nov 18SEC | Kevin Thomas McbridePrincipal Accounting Officer | Sell Plan | 280 | $842.48 | $236K | -83.8% | — |
| Nov 14SEC | Jacqueline P CanneyChief People & Ai Enblmt. Off. | Sell Plan | 66 | $852.38 | $56K | -84.0% | — |
| Nov 14SEC | Russell S ElmerGeneral Counsel | Sell Plan | 62 | $852.38 | $53K | -84.0% | — |
| Nov 12SEC | Jacqueline P CanneyChief People & Ai Enblmt. Off. | Sell Plan | 257 | $863.86 | $222K | -84.2% | — |
| Nov 12SEC | Russell S ElmerGeneral Counsel | Sell Plan | 191 | $863.86 | $165K | -84.2% | — |
Insiders at ServiceNow
| Insider | Bought | Sold | Last filing | Score |
|---|---|---|---|---|
| William R McdermottCEO, Chair | $3.0M | — | Aug 19, 2026 | — |
| Jacqueline P CanneyChief People & Ai Enblmt. Off. | — | $2.4M | Sep 1, 2026 | — |
| Paul FippsPresident | — | $2.1M | Sep 1, 2026 | — |
| Anita M SandsDirector | — | $1.5M | May 26, 2026 | — |
| Paul Edward ChamberlainDirector | — | $1.1M | Aug 31, 2026 | — |
| Gina MastantuonoCFO, President | — | $690K | Aug 19, 2026 | — |
| Nicholas TzitzonChair | — | $432K | Feb 10, 2026 | — |
| Kevin Thomas McbrideFormer Principal Acctg Officer | — | $384K | Feb 19, 2026 | — |
| Russell S ElmerSpecial Counsel | — | $378K | Feb 10, 2026 | — |
| Lawrence JacksonDirector | — | $215K | May 26, 2026 | — |
| Teresa BriggsDirector | — | $173K | Jun 1, 2026 | — |
| Danielle FontainePrincipal Accounting Officer | — | — | Aug 19, 2026 | — |
| Amit ZaveryCOO, President | — | — | Aug 18, 2026 | — |
| Hossein NowbarGeneral Counsel | — | — | Aug 18, 2026 | — |
| Eric S. YuanDirector | — | — | Jun 17, 2026 | — |
| Susan L BostromDirector | — | — | May 26, 2026 | — |
| Frederic B LuddyDirector | — | — | May 26, 2026 | — |
| Larry QuinlanDirector | — | — | May 26, 2026 | — |
Insider activity at other Information Technology companies
Same sector, ranked by insider buying in the last 90 days.
Common questions about NOW insiders
Are ServiceNow insiders buying NOW stock?
In the past 12 months, 1 insiders reported open-market purchases of NOW worth $3.0M. The latest was CEO, Chair William R Mcdermott bought $3.0M of NOW at $104.60 — first open-market purchase in our records; raises the stake by 22%.
Are ServiceNow insiders selling NOW stock?
10 insiders reported sales worth $9.3M over the same period.
Where does this data come from?
Every transaction comes from Form 4 filings that insiders must submit to the SEC within two business days of a trade. We pull them from SEC EDGAR every night.