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CRM

Salesforce insider trading

Information Technology · Strong buying
Close · Oct 5, 2026 $229.79 -5.7% over 12 months

Share price and insider trades

CRM closeInsider buyInsider sale
100150200250300NovDecJan 2026FebMarAprMayJunJulAugSepOctSold $31,598 on 2025-11-03 · Marc BenioffBought $500,178 on 2026-03-18 · David Blair KirkBought $500,266 on 2026-03-19 · Laura AlberBought $500,722 on 2025-12-17 · David Blair KirkSold $536,322 on 2025-10-15 · Marc BenioffSold $539,533 on 2025-10-08 · Marc BenioffSold $540,486 on 2025-10-07 · Marc BenioffSold $542,974 on 2025-10-06 · Marc BenioffSold $547,344 on 2025-10-09 · Marc BenioffSold $548,089 on 2025-10-10 · Marc BenioffSold $548,796 on 2025-10-14 · Marc BenioffSold $550,430 on 2025-10-17 · Marc BenioffSold $553,307 on 2025-10-13 · Marc BenioffSold $558,810 on 2025-10-16 · Marc BenioffSold $567,080 on 2025-10-29 · Marc BenioffSold $567,631 on 2025-10-20 · Marc BenioffSold $575,005 on 2025-10-24 · Marc BenioffSold $575,140 on 2025-10-23 · Marc BenioffSold $576,295 on 2025-10-27 · Marc BenioffSold $577,848 on 2025-10-30 · Marc BenioffSold $578,396 on 2025-10-28 · Marc BenioffSold $580,940 on 2025-10-31 · Marc BenioffSold $582,763 on 2025-10-22 · Marc BenioffSold $590,102 on 2025-10-21 · Marc BenioffSold $929,276 on 2026-01-14 · Neelie KroesBought $999,451 on 2026-09-18 · David Blair KirkSold $1,172,746 on 2026-09-04 · Craig ConwayBought $25,015,680 on 2025-12-05 · G Mason MorfitSold $31,605,031 on 2025-12-02 · Parker Harris
Bought, 12 months$27.5M
Sold, 12 months$45.5M
Insiders buying3
Insiders selling4

Valuation, profit and volume

Pick score 51/100
P/E (trailing)21.0Sector median 32.1
Market value$189.12BSoftware - Application
Profit margin22.0%Revenue growth +10.8%
Volume vs. 50-day0.7×Last 5 sessions
Insiders' paper profit−$2.9MOn all tracked purchases -10.4%

Summary

Over the past 12 months, 3 Salesforce insiders reported open-market purchases totaling $27.5M, while 4 insiders reported sales totaling $45.5M. Among insiders with enough purchase history to measure, David Blair Kirk (Director) has the highest Insider Score at 15. 147 of 150 recorded sales were made under pre-scheduled Rule 10b5-1 trading plans, which are usually less informative than discretionary sales.

News and SEC events

Recent 8-K filings and headlines. Tone is scored from the headline wording; “Policy” marks regulatory, trade or government topics.

Insider transactions

Open-market purchases and sales. 185 grants, option exercises and tax withholdings are not shown.

Filed Insider Type Shares Price Value Since Score
Sep 21SEC David Blair KirkDirector Buy 4,176 $239.33 $999K -4.0% 15
Sep 4SEC Craig ConwayDirector Sell 3,082 $260.66 $803K -11.8% —
Sep 4SEC Craig ConwayDirector Sell 1,418 $260.50 $369K -11.8% —
Mar 19SEC Laura AlberDirector Buy 2,080 $194.59 $405K +18.1% —
Mar 19SEC Laura AlberDirector Buy 491 $194.54 $96K +18.1% —
Mar 18SEC David Blair KirkDirector Buy 2,570 $194.62 $500K +18.1% 15
Jan 15SEC Neelie KroesDirector Sell 3,893 $238.70 $929K -3.7% —
Dec 18SEC David Blair KirkDirector Buy 1,936 $258.64 $501K -11.2% 15
Dec 8SEC G Mason MorfitSee Remarks Buy 96,000 $260.58 $25.0M -11.8% —
Dec 3SEC Parker HarrisCTO Sell Plan 57,475 $235.44 $13.5M -2.4% —
Dec 3SEC Parker HarrisCTO Sell Plan 39,442 $234.61 $9.3M -2.1% —
Dec 3SEC Parker HarrisCTO Sell Plan 15,873 $233.25 $3.7M -1.5% —
Dec 3SEC Parker HarrisCTO Sell Plan 13,225 $232.52 $3.1M -1.2% —
Dec 3SEC Parker HarrisCTO Sell Plan 8,647 $236.17 $2.0M -2.7% —
Nov 4SEC Marc BenioffCEO, Chair Sell Plan 50 $259.92 $13K -11.6% —
Nov 4SEC Marc BenioffCEO, Chair Sell Plan 24 $258.57 $6K -11.1% —
Nov 4SEC Marc BenioffCEO, Chair Sell Plan 19 $260.73 $5K -11.9% —
Nov 4SEC Marc BenioffCEO, Chair Sell Plan 17 $255.76 $4K -10.2% —
Nov 4SEC Marc BenioffCEO, Chair Sell Plan 12 $257.92 $3K -10.9% —
Nov 3SEC Marc BenioffCEO, Chair Sell Plan 764 $257.02 $196K -10.6% —
Nov 3SEC Marc BenioffCEO, Chair Sell Plan 491 $260.42 $128K -11.8% —
Nov 3SEC Marc BenioffCEO, Chair Sell Plan 270 $261.32 $71K -12.1% —
Nov 3SEC Marc BenioffCEO, Chair Sell Plan 232 $257.91 $60K -10.9% —
Nov 3SEC Marc BenioffCEO, Chair Sell Plan 222 $255.50 $57K -10.1% —
Nov 3SEC Marc BenioffCEO, Chair Sell Plan 156 $258.81 $40K -11.2% —
Nov 3SEC Marc BenioffCEO, Chair Sell Plan 115 $254.08 $29K -9.6% —
Oct 31SEC Marc BenioffCEO, Chair Sell Plan 858 $257.30 $221K -10.7% —
Oct 31SEC Marc BenioffCEO, Chair Sell Plan 698 $258.29 $180K -11.0% —
Oct 31SEC Marc BenioffCEO, Chair Sell Plan 276 $256.47 $71K -10.4% —
Oct 31SEC Marc BenioffCEO, Chair Sell Plan 132 $251.45 $33K -8.6% —
Oct 31SEC Marc BenioffCEO, Chair Sell Plan 108 $258.93 $28K -11.3% —
Oct 31SEC Marc BenioffCEO, Chair Sell Plan 72 $252.53 $18K -9.0% —
Oct 31SEC Marc BenioffCEO, Chair Sell Plan 72 $250.41 $18K -8.2% —
Oct 31SEC Marc BenioffCEO, Chair Sell Plan 34 $254.24 $9K -9.6% —
Oct 30SEC Marc BenioffCEO, Chair Sell Plan 977 $252.16 $246K -8.9% —
Oct 30SEC Marc BenioffCEO, Chair Sell Plan 701 $251.39 $176K -8.6% —
Oct 30SEC Marc BenioffCEO, Chair Sell Plan 487 $253.03 $123K -9.2% —
Oct 30SEC Marc BenioffCEO, Chair Sell Plan 85 $250.19 $21K -8.2% —
Oct 29SEC Marc BenioffCEO, Chair Sell Plan 1,216 $257.88 $314K -10.9% —
Oct 29SEC Marc BenioffCEO, Chair Sell Plan 376 $256.72 $97K -10.5% —
Oct 29SEC Marc BenioffCEO, Chair Sell Plan 291 $254.59 $74K -9.7% —
Oct 29SEC Marc BenioffCEO, Chair Sell Plan 223 $255.60 $57K -10.1% —
Oct 29SEC Marc BenioffCEO, Chair Sell Plan 144 $258.37 $37K -11.1% —
Oct 28SEC Marc BenioffCEO, Chair Sell Plan 1,475 $255.79 $377K -10.2% —
Oct 28SEC Marc BenioffCEO, Chair Sell Plan 686 $256.69 $176K -10.5% —
Oct 28SEC Marc BenioffCEO, Chair Sell Plan 89 $257.54 $23K -10.8% —
Oct 27SEC Marc BenioffCEO, Chair Sell Plan 1,221 $254.81 $311K -9.8% —
Oct 27SEC Marc BenioffCEO, Chair Sell Plan 569 $255.60 $145K -10.1% —
Oct 27SEC Marc BenioffCEO, Chair Sell Plan 342 $257.68 $88K -10.8% —
Oct 27SEC Marc BenioffCEO, Chair Sell Plan 118 $256.88 $30K -10.5% —
Oct 24SEC Marc BenioffCEO, Chair Sell Plan 948 $254.86 $242K -9.8% —
Oct 24SEC Marc BenioffCEO, Chair Sell Plan 666 $256.63 $171K -10.5% —
Oct 24SEC Marc BenioffCEO, Chair Sell Plan 636 $255.69 $163K -10.1% —
Oct 23SEC Marc BenioffCEO, Chair Sell Plan 635 $258.11 $164K -11.0% —
Oct 23SEC Marc BenioffCEO, Chair Sell Plan 592 $260.14 $154K -11.7% —
Oct 23SEC Marc BenioffCEO, Chair Sell Plan 542 $259.17 $140K -11.3% —
Oct 23SEC Marc BenioffCEO, Chair Sell Plan 317 $257.15 $82K -10.6% —
Oct 23SEC Marc BenioffCEO, Chair Sell Plan 164 $261.43 $43K -12.1% —
Oct 22SEC Marc BenioffCEO, Chair Sell Plan 850 $264.26 $225K -13.0% —
Oct 22SEC Marc BenioffCEO, Chair Sell Plan 420 $257.48 $108K -10.8% —
Oct 22SEC Marc BenioffCEO, Chair Sell Plan 389 $263.47 $102K -12.8% —
Oct 22SEC Marc BenioffCEO, Chair Sell Plan 204 $265.02 $54K -13.3% —
Oct 22SEC Marc BenioffCEO, Chair Sell Plan 120 $254.94 $31K -9.9% —
Oct 22SEC Marc BenioffCEO, Chair Sell Plan 97 $266.61 $26K -13.8% —
Oct 22SEC Marc BenioffCEO, Chair Sell Plan 85 $261.77 $22K -12.2% —
Oct 22SEC Marc BenioffCEO, Chair Sell Plan 59 $260.20 $15K -11.7% —
Oct 22SEC Marc BenioffCEO, Chair Sell Plan 26 $258.62 $7K -11.1% —
Oct 21SEC Marc BenioffCEO, Chair Sell Plan 855 $254.31 $217K -9.6% —
Oct 21SEC Marc BenioffCEO, Chair Sell Plan 436 $253.35 $110K -9.3% —
Oct 21SEC Marc BenioffCEO, Chair Sell Plan 271 $252.31 $68K -8.9% —
Oct 21SEC Marc BenioffCEO, Chair Sell Plan 213 $248.24 $53K -7.4% —
Oct 21SEC Marc BenioffCEO, Chair Sell Plan 120 $244.76 $29K -6.1% —
Oct 21SEC Marc BenioffCEO, Chair Sell Plan 105 $255.07 $27K -9.9% —
Oct 21SEC Marc BenioffCEO, Chair Sell Plan 100 $250.75 $25K -8.4% —
Oct 21SEC Marc BenioffCEO, Chair Sell Plan 90 $249.27 $22K -7.8% —
Oct 21SEC Marc BenioffCEO, Chair Sell Plan 60 $247.05 $15K -7.0% —
Oct 20SEC Marc BenioffCEO, Chair Sell Plan 961 $243.95 $234K -5.8% —
Oct 20SEC Marc BenioffCEO, Chair Sell Plan 513 $243.07 $125K -5.5% —
Oct 20SEC Marc BenioffCEO, Chair Sell Plan 322 $244.91 $79K -6.2% —
Oct 20SEC Marc BenioffCEO, Chair Sell Plan 230 $246.49 $57K -6.8% —
Oct 20SEC Marc BenioffCEO, Chair Sell Plan 110 $247.87 $27K -7.3% —
Oct 20SEC Marc BenioffCEO, Chair Sell Plan 72 $250.11 $18K -8.1% —
Oct 20SEC Marc BenioffCEO, Chair Sell Plan 42 $249.33 $10K -7.8% —
Oct 17SEC Marc BenioffCEO, Chair Sell Plan 467 $246.20 $115K -6.7% —
Oct 17SEC Marc BenioffCEO, Chair Sell Plan 457 $247.12 $113K -7.0% —
Oct 17SEC Marc BenioffCEO, Chair Sell Plan 351 $245.28 $86K -6.3% —
Oct 17SEC Marc BenioffCEO, Chair Sell Plan 294 $252.83 $74K -9.1% —
Oct 17SEC Marc BenioffCEO, Chair Sell Plan 217 $253.76 $55K -9.4% —
Oct 17SEC Marc BenioffCEO, Chair Sell Plan 119 $249.28 $30K -7.8% —
Oct 17SEC Marc BenioffCEO, Chair Sell Plan 105 $251.86 $26K -8.8% —
Oct 17SEC Marc BenioffCEO, Chair Sell Plan 104 $243.57 $25K -5.7% —
Oct 17SEC Marc BenioffCEO, Chair Sell Plan 90 $248.19 $22K -7.4% —
Oct 17SEC Marc BenioffCEO, Chair Sell Plan 26 $255.26 $7K -10.0% —
Oct 17SEC Marc BenioffCEO, Chair Sell Plan 20 $249.89 $5K -8.0% —
Oct 16SEC Marc BenioffCEO, Chair Sell Plan 629 $236.61 $149K -2.9% —
Oct 16SEC Marc BenioffCEO, Chair Sell Plan 611 $237.76 $145K -3.4% —
Oct 16SEC Marc BenioffCEO, Chair Sell Plan 432 $240.55 $104K -4.5% —
Oct 16SEC Marc BenioffCEO, Chair Sell Plan 403 $239.63 $97K -4.1% —
Oct 16SEC Marc BenioffCEO, Chair Sell Plan 175 $238.49 $42K -3.6% —
Oct 15SEC Marc BenioffCEO, Chair Sell Plan 725 $244.05 $177K -5.8% —
Oct 15SEC Marc BenioffCEO, Chair Sell Plan 377 $243.17 $92K -5.5% —
Oct 15SEC Marc BenioffCEO, Chair Sell Plan 309 $246.05 $76K -6.6% —
Oct 15SEC Marc BenioffCEO, Chair Sell Plan 278 $241.67 $67K -4.9% —
Oct 15SEC Marc BenioffCEO, Chair Sell Plan 227 $245.19 $56K -6.3% —
Oct 15SEC Marc BenioffCEO, Chair Sell Plan 170 $239.94 $41K -4.2% —
Oct 15SEC Marc BenioffCEO, Chair Sell Plan 164 $247.12 $41K -7.0% —
Oct 14SEC Marc BenioffCEO, Chair Sell Plan 719 $242.41 $174K -5.2% —
Oct 14SEC Marc BenioffCEO, Chair Sell Plan 720 $241.71 $174K -4.9% —
Oct 14SEC Marc BenioffCEO, Chair Sell Plan 607 $244.24 $148K -5.9% —
Oct 14SEC Marc BenioffCEO, Chair Sell Plan 574 $245.00 $141K -6.2% —
Oct 14SEC Marc BenioffCEO, Chair Sell Plan 512 $248.88 $127K -7.7% —
Oct 14SEC Marc BenioffCEO, Chair Sell Plan 292 $246.66 $72K -6.8% —
Oct 14SEC Marc BenioffCEO, Chair Sell Plan 190 $248.34 $47K -7.5% —
Oct 14SEC Marc BenioffCEO, Chair Sell Plan 188 $246.00 $46K -6.6% —
Oct 14SEC Marc BenioffCEO, Chair Sell Plan 173 $245.29 $42K -6.3% —
Oct 14SEC Marc BenioffCEO, Chair Sell Plan 164 $243.10 $40K -5.5% —
Oct 14SEC Marc BenioffCEO, Chair Sell Plan 157 $247.97 $39K -7.3% —
Oct 14SEC Marc BenioffCEO, Chair Sell Plan 134 $244.10 $33K -5.9% —
Oct 14SEC Marc BenioffCEO, Chair Sell Plan 55 $248.55 $14K -7.5% —
Oct 14SEC Marc BenioffCEO, Chair Sell Plan 15 $246.66 $4K -6.8% —
Oct 10SEC Marc BenioffCEO, Chair Sell Plan 928 $244.74 $227K -6.1% —
Oct 10SEC Marc BenioffCEO, Chair Sell Plan 308 $243.79 $75K -5.7% —
Oct 10SEC Marc BenioffCEO, Chair Sell Plan 267 $245.42 $66K -6.4% —
Oct 10SEC Marc BenioffCEO, Chair Sell Plan 164 $241.78 $40K -5.0% —
Oct 10SEC Marc BenioffCEO, Chair Sell Plan 162 $242.52 $39K -5.2% —
Oct 10SEC Marc BenioffCEO, Chair Sell Plan 163 $237.94 $39K -3.4% —
Oct 10SEC Marc BenioffCEO, Chair Sell Plan 134 $239.41 $32K -4.0% —
Oct 10SEC Marc BenioffCEO, Chair Sell Plan 124 $240.35 $30K -4.4% —
Oct 9SEC Marc BenioffCEO, Chair Sell Plan 1,039 $240.53 $250K -4.5% —
Oct 9SEC Marc BenioffCEO, Chair Sell Plan 795 $239.72 $191K -4.1% —
Oct 9SEC Marc BenioffCEO, Chair Sell Plan 258 $238.31 $61K -3.6% —
Oct 9SEC Marc BenioffCEO, Chair Sell Plan 125 $236.81 $30K -3.0% —
Oct 9SEC Marc BenioffCEO, Chair Sell Plan 33 $241.28 $8K -4.8% —
Oct 8SEC Marc BenioffCEO, Chair Sell Plan 1,057 $239.18 $253K -3.9% —
Oct 8SEC Marc BenioffCEO, Chair Sell Plan 410 $239.96 $98K -4.2% —
Oct 8SEC Marc BenioffCEO, Chair Sell Plan 340 $238.35 $81K -3.6% —
Oct 8SEC Marc BenioffCEO, Chair Sell Plan 157 $246.36 $39K -6.7% —
Oct 8SEC Marc BenioffCEO, Chair Sell Plan 85 $243.29 $21K -5.5% —
Oct 8SEC Marc BenioffCEO, Chair Sell Plan 81 $241.20 $20K -4.7% —
Oct 8SEC Marc BenioffCEO, Chair Sell Plan 44 $246.98 $11K -7.0% —
Oct 8SEC Marc BenioffCEO, Chair Sell Plan 41 $244.41 $10K -6.0% —
Oct 8SEC Marc BenioffCEO, Chair Sell Plan 35 $241.97 $8K -5.0% —
Oct 7SEC Marc BenioffCEO, Chair Sell Plan 610 $238.17 $145K -3.5% —
Oct 7SEC Marc BenioffCEO, Chair Sell Plan 551 $246.02 $136K -6.6% —
Oct 7SEC Marc BenioffCEO, Chair Sell Plan 384 $236.96 $91K -3.0% —
Oct 7SEC Marc BenioffCEO, Chair Sell Plan 245 $239.00 $59K -3.9% —
Oct 7SEC Marc BenioffCEO, Chair Sell Plan 221 $247.67 $55K -7.2% —
Oct 7SEC Marc BenioffCEO, Chair Sell Plan 74 $249.27 $18K -7.8% —
Oct 7SEC Marc BenioffCEO, Chair Sell Plan 64 $239.95 $15K -4.2% —
Oct 7SEC Marc BenioffCEO, Chair Sell Plan 63 $235.76 $15K -2.5% —
Oct 7SEC Marc BenioffCEO, Chair Sell Plan 21 $240.95 $5K -4.6% —
Oct 7SEC Marc BenioffCEO, Chair Sell Plan 17 $243.04 $4K -5.5% —
Oct 6SEC Marc BenioffCEO, Chair Sell Plan 922 $240.27 $222K -4.4% —
Oct 6SEC Marc BenioffCEO, Chair Sell Plan 851 $241.30 $205K -4.8% —
Oct 6SEC Marc BenioffCEO, Chair Sell Plan 239 $242.13 $58K -5.1% —
Oct 6SEC Marc BenioffCEO, Chair Sell Plan 238 $239.39 $57K -4.0% —

Insiders at Salesforce

InsiderBoughtSoldLast filingScore
G Mason MorfitSee Remarks $25.0M — Dec 8, 2025 —
Parker HarrisCo-Founder — $31.6M Sep 23, 2026 —
Marc BenioffCEO, Chair — $11.8M Apr 23, 2026 —
David Blair KirkDirector $2.0M — Sep 21, 2026 15
Laura AlberDirector $500K — Aug 24, 2026 —
Craig ConwayDirector — $1.2M Sep 4, 2026 —
Neelie KroesDirector — $929K Aug 24, 2026 —
Robin L WashingtonPresident — — Sep 23, 2026 —
Miguel MilanoCOO, President — — Sep 23, 2026 —
Sabastian NilesGeneral Counsel, President — — Sep 23, 2026 —
Amy ChangDirector — — Aug 24, 2026 —
Arnold W DonaldDirector — — Aug 24, 2026 —
John Victor RoosDirector — — Aug 24, 2026 —
Oscar MunozDirector — — Aug 24, 2026 —
J. Mehra SachinDirector — — Aug 24, 2026 —
Srinivas TallapragadaChief Eng/Cust Success Officer — — Jul 23, 2026 —
Maynard G Webb Jr.Director — — May 26, 2026 —
Sundeep G. ReddyEvp & Chief Accounting Officer — — Jan 23, 2026 —

Insider activity at other Information Technology companies

Same sector, ranked by insider buying in the last 90 days.

  • INTCIntel$10.0M bought
  • ORCLOracle Corporation$3.5M bought
  • JBLJabil$150K bought
  • QQnity Electronics$138K bought
  • VRSNVerisign$6K bought
  • DELLDell TechnologiesNo recent buys

Common questions about CRM insiders

Are Salesforce insiders buying CRM stock?

In the past 12 months, 3 insiders reported open-market purchases of CRM worth $27.5M. The latest was Director David Blair Kirk bought $999K of CRM at $239.33 — largest purchase by this insider in our records; raises the stake by 29%.

Are Salesforce insiders selling CRM stock?

4 insiders reported sales worth $45.5M over the same period.

Where does this data come from?

Every transaction comes from Form 4 filings that insiders must submit to the SEC within two business days of a trade. We pull them from SEC EDGAR every night.