KO
Coca-Cola Company (The) insider trading
Consumer Staples · Net selling
Close · Oct 5, 2026
$86.51
+34.4% over 12 months
Share price and insider trades
KO closeInsider buyInsider sale
Bought, 12 months$999K
Sold, 12 months$256M
Insiders buying1
Insiders selling11
Valuation, profit and volume
P/E (trailing)26.0Sector median 27.9
Market value$372.21BBeverages - Non-Alcoholic
Profit margin28.6%Revenue growth +6.7%
Volume vs. 50-day1.1×Last 5 sessions
Insiders' paper profit+$236KOn all tracked purchases +23.6%
Summary
Over the past 12 months, 1 Coca-Cola Company (The) insider reported open-market purchases totaling $999K, while 11 insiders reported sales totaling $256M. 15 of 40 recorded sales were made under pre-scheduled Rule 10b5-1 trading plans, which are usually less informative than discretionary sales.
Insider transactions
Open-market purchases and sales. 58 grants, option exercises and tax withholdings are not shown.
| Filed | Insider | Type | Shares | Price | Value | Since | Score |
|---|---|---|---|---|---|---|---|
| Aug 24SEC | Bruno PietracciPresident | Sell | 41,365 | $90.93 | $3.8M | -4.9% | — |
| Aug 24SEC | Bruno PietracciPresident | Sell | 40,754 | $90.93 | $3.7M | -4.9% | — |
| Aug 24SEC | Bruno PietracciPresident | Sell | 29,246 | $90.93 | $2.7M | -4.9% | — |
| Aug 21SEC | Nancy QuanPresident | Sell | 50,000 | $90.39 | $4.5M | -4.3% | — |
| Aug 11SEC | Sanket RayPresident | Sell | 9,958 | $86.50 | $861K | +0.0% | — |
| Aug 7SEC | Luisa OrtegaPresident | Sell | 35,983 | $86.55 | $3.1M | -0.0% | — |
| Aug 7SEC | Luisa OrtegaPresident | Sell | 19,772 | $86.67 | $1.7M | -0.2% | — |
| Aug 3SEC | John MurphyCFO, President | Sell | 152,483 | $87.31 | $13.3M | -0.9% | — |
| Jul 30SEC | James QuinceyChair | Sell Plan | 381,140 | $90.04 | $34.3M | -3.9% | — |
| Jul 30SEC | James QuinceyChair | Sell Plan | 145,947 | $90.09 | $13.1M | -4.0% | — |
| Jul 29SEC | Bruno PietracciPresident | Sell Plan | 40,334 | $89.69 | $3.6M | -3.5% | — |
| Jul 29SEC | Bruno PietracciPresident | Sell Plan | 35,393 | $89.60 | $3.2M | -3.4% | — |
| Jun 12SEC | Jennifer K MannPresident | Sell Plan | 23,984 | $83.41 | $2.0M | +3.7% | — |
| Jun 11SEC | Jennifer K MannPresident | Sell Plan | 55,154 | $80.75 | $4.5M | +7.1% | — |
| Jun 11SEC | Jennifer K MannPresident | Sell Plan | 26,016 | $80.75 | $2.1M | +7.1% | — |
| Jun 11SEC | Jennifer K MannPresident | Sell Plan | 18,830 | $80.75 | $1.5M | +7.1% | — |
| Jun 10SEC | Jennifer K MannPresident | Sell Plan | 51,606 | $79.46 | $4.1M | +8.9% | — |
| Jun 10SEC | Jennifer K MannPresident | Sell Plan | 48,394 | $79.46 | $3.8M | +8.9% | — |
| Jun 9SEC | Jennifer K MannPresident | Sell Plan | 80,820 | $79.46 | $6.4M | +8.9% | — |
| Jun 9SEC | Jennifer K MannPresident | Sell Plan | 19,180 | $79.46 | $1.5M | +8.9% | — |
| Jun 8SEC | James QuinceyChair | Sell Plan | 436,296 | $80.13 | $35.0M | +8.0% | — |
| Jun 8SEC | James QuinceyChair | Sell Plan | 8,000 | $80.00 | $640K | +8.1% | — |
| May 19SEC | Nancy QuanPresident | Sell | 31,625 | $80.93 | $2.6M | +6.9% | — |
| May 11SEC | James QuinceyChair | Sell | 200,000 | $78.90 | $15.8M | +9.6% | — |
| Mar 10SEC | Monica Howard DouglasPresident | Sell | 23,880 | $77.37 | $1.8M | +11.8% | — |
| Mar 5SEC | James QuinceyCEO, Chair | Sell | 250,000 | $79.14 | $19.8M | +9.3% | — |
| Mar 5SEC | Bruno PietracciPresident | Sell | 28,765 | $79.41 | $2.3M | +8.9% | — |
| Mar 5SEC | Nancy QuanPresident | Sell | 23,556 | $79.50 | $1.9M | +8.8% | — |
| Mar 5SEC | James QuinceyCEO, Chair | Sell | 688 | $79.05 | $54K | +9.4% | — |
| Mar 3SEC | John MurphyCFO, President | Sell | 72,449 | $80.52 | $5.8M | +7.4% | — |
| Mar 3SEC | Beatriz R PerezPresident | Sell | 21,326 | $81.00 | $1.7M | +6.8% | — |
| Feb 27SEC | John MurphyCFO, President | Sell | 99,437 | $80.42 | $8.0M | +7.6% | — |
| Feb 27SEC | Beatriz R PerezPresident | Sell | 21,326 | $80.75 | $1.7M | +7.1% | — |
| Feb 27SEC | Monica Howard DouglasPresident | Sell | 20,000 | $80.16 | $1.6M | +7.9% | — |
| Feb 27SEC | Beatriz R PerezPresident | Sell | 15,000 | $80.60 | $1.2M | +7.3% | — |
| Feb 5SEC | James QuinceyCEO, Chair | Sell Plan | 337,824 | $77.10 | $26.0M | +12.2% | — |
| Nov 19SEC | Nancy QuanPresident | Sell | 31,625 | $71.17 | $2.3M | +21.6% | — |
| Nov 17SEC | Manuel ArroyoPresident | Sell | 139,689 | $70.80 | $9.9M | +22.2% | — |
| Nov 13SEC | Henrique BraunCOO | Sell | 40,390 | $70.93 | $2.9M | +22.0% | — |
| Oct 28SEC | Monica Howard DouglasPresident | Sell | 13,548 | $69.93 | $947K | +23.7% | — |
| Oct 27SEC | Max R LevchinDirector | Buy | 7,206 | $69.87 | $503K | +23.8% | — |
| Oct 27SEC | Max R LevchinDirector | Buy | 4,197 | $70.31 | $295K | +23.0% | — |
| Oct 27SEC | Max R LevchinDirector | Buy | 2,864 | $69.87 | $200K | +23.8% | — |
Insiders at Coca-Cola Company (The)
| Insider | Bought | Sold | Last filing | Score |
|---|---|---|---|---|
| James QuinceyChair | — | $145M | Jul 30, 2026 | — |
| John MurphyCFO, President | — | $27.1M | Aug 3, 2026 | — |
| Jennifer K MannPresident | — | $26.0M | Jun 12, 2026 | — |
| Bruno PietracciPresident | — | $19.2M | Aug 24, 2026 | — |
| Nancy QuanPresident | — | $11.2M | Aug 21, 2026 | — |
| Manuel ArroyoPresident | — | $9.9M | Mar 3, 2026 | — |
| Luisa OrtegaPresident | — | $4.8M | Aug 7, 2026 | — |
| Beatriz R PerezPresident | — | $4.7M | Mar 3, 2026 | — |
| Monica Howard DouglasPresident | — | $4.4M | Mar 10, 2026 | — |
| Max R LevchinDirector | $999K | — | Oct 27, 2025 | — |
| Henrique BraunCOO | — | $2.9M | Mar 3, 2026 | — |
| Sanket RayPresident | — | $861K | Aug 11, 2026 | — |
| Lisa ChangPresident | — | — | Mar 3, 2026 | — |
| Erin L MaySvp, Chief Accounting Officer | — | — | Mar 3, 2026 | — |
Insider activity at other Consumer Staples companies
Same sector, ranked by insider buying in the last 90 days.
Common questions about KO insiders
Are Coca-Cola Company (The) insiders buying KO stock?
In the past 12 months, 1 insiders reported open-market purchases of KO worth $999K. The latest was Director Max R Levchin bought $503K of KO at $69.87 — largest purchase by this insider in our records; raises the stake by 102%.
Are Coca-Cola Company (The) insiders selling KO stock?
11 insiders reported sales worth $256M over the same period.
Where does this data come from?
Every transaction comes from Form 4 filings that insiders must submit to the SEC within two business days of a trade. We pull them from SEC EDGAR every night.